New Zealand Football Junior Football 2017

McDonald’s Junior Football

Junior Football in New Zealand is in a very positive place, with more and more children taking part in the game and having a positive experience. In 2016 over 53,000 children aged 4-12 years registered to take part regularly in football. Our recent “Voice of Participation” survey shows that the satisfaction levels of those partaking has increased also.

Both the increase in playing numbers and satisfaction of experience will help us achieve our strategic goal of “More people playing and loving Football”.

The arrival of NZF Skills Centres and the NZF Junior Level 3 Coaching Award in 2016 completed the programmes offered in the Junior Framework. This, along with the fantastic news that McDonalds have signed a longer term deal as the sponsor of Junior Football, means that the focus will begin to shift to raising standards of junior football experiences.

Listed in this document is a reminder of the key objectives for New Zealand Football for 2017, with general outcomes and support available. Federations will need to consider how they will implement in each of the areas and what assistance they will need in order to do so.

McDonalds Junior Football Sponsorship

McDonald's have underlined their long term commitment to supporting junior football in New Zealand and have signed a multi year agreement with New Zealand Football. This will allow us to build on the existing support given to players and coaches, whilst providing nationwide promotion of the game.

The programme for 2017 will remain similar to the 2016 offer and will be activated mainly through the McDonald’s Road Show. These have proven to be successful in building relationships between clubs and McDonald’s restaurants, with club sponsorship packages being agreed in some instances. It also has allowed for Federations to have further positive interactions with clubs in the region and distribute helpful resources such as Size 1 Footballs and Coach’s Handbooks.

Other projects, such as McDonald’s Junior Football Coach of the Year, will continue and NZF will also be producing additional videos for coaches, with 20 games and activities being produced to bring the Coach’s Handbooks to life.

Federation Requirements

• Distribute the McDonalds Junior Football and Small Whites materials to clubs before the start of the junior football season

• Plan and deliver a McDonalds Junior Football Road Show programme to junior football clubs in your region

• Promote the Coach of the Year competition and Coaching videos content through Federation media channels

NZF Support to Federation

• McDonald's national promotion of junior football. Consisting of 800,000 tray mats in restaurants, paid promotion through social media channels as well as video production.

• Small Whites packs will consist of Player of the Day certificates, Participation certificates and posters for junior footballers. The Player of the Day certificates will have special offers / prizes from McDonalds.

• McDonald’s Road Show equipment pack including Size 3 / 4 footballs, bibs, cones and promotional items

• “McDonalds Coach of the Year” competition, aiming to reward the good work done by volunteers at a grassroots level.

• 7,000 Coach’s Handbooks and 15,000 Size 1 footballs provided nationally

NZF Skills Centres

After being launched last year, 2017 will look to improve the support provided to existing centres and introduce the NZF Skills Centre Plus.

The NZF Skills Centres, provide an aligned, co-ordinated approach to junior footballers, aged 9-12 years, wishing to access a higher level of provision. Its main aim is to provide a structured programme for players, in an enjoyable environment that maximises player development.

Federation Requirements

• Plan and deliver NZF Skills Centre programme in your region.

NZF Support to Federation

• NZF Skills Centre CD Rom. A guidance resource for Federations and clubs to assist the implementation of NZF Skills Centres including curriculum, operating requirements and development & promotional templates.

• An additional 32 weeks curriculum of new activities to support existing programmes.

• Continued reduction in cost of the Junior Level 3 Coaching Award, a requirement to operate a NZF Skills Centre.

• 2 x Federation visit from NZF Football Development Manager – this can be used to present to clubs on the programme or deliver informal coaching training to NZF Skills Centre coaches

McDonald’s Junior Football Review

2016 saw the beginnings of a comprehensive review into junior football, allowing New Zealand Football to improve its offer to those involved in the junior game.

The review will continue until its completion in August of 2017, in the form of a survey for parents, coaches and players; in addition to game day audits at targeted clubs.

Once this has been completed, a report will be produced outlining recommendations to drive the game forwards in New Zealand.

Federation Requirements

• Promote and carry out the review survey during the months of April, May and June

• Carry out game day audit visits at junior football clubs

NZF Support to Federation

• Promotion support for the review, including Press Release examples and promotional templates (email signatures / web banners etc)

• Supply of IPads in order to conduct the survey

• Support from NZF Football Development Manager for identified junior football pilots

Junior Coach Education

2017 will continue the roll out of the Junior Level 3 Coaching Award. The course is for coaches looking to provide a comprehensive programme for Junior Footballers, allowing them to flourish both as young players and as young people. The course is heavily linked to NZF Skills Centres, as it is part of the criteria for both “Open” and “+”, and the content is fully aligned to ensure maximum impact.

The Junior Level 2 Coaching Award will be redesigned, combining the existing modules into a 1 day course. The course will be available in May 2017.

Federation Requirements

• Host Federations are to support in the planning and organisation of the JL3CA course in their region

• All Federations to promote the JL3CA courses to suitable coaches within their region

• All Federations to identify potential coach educators of the JL2CA and JL3CA

• Federations to organise, promote and deliver the revised JL2CA

NZF Support to Federation

• Discounted price for Federation staff members to attend the Junior Level 3 Coaching Award. This can be for their own personal coaching development and / or their development as an Advanced Coach Educator.

• Training event provided to upskill existing coach educators on the JL2CA content

Safeguarding Children

New Zealand Football are updating all policies relating to Member Protection, to ensure that all football providers supply a safe environment for all involved. Initially this will involve NZF updating internal policies and procedures, whilst supporting Federations to review their own.

The next step will be to provide resources to clubs to help them protect all members in their environment. This will be in the form of best practice templates for documents, guidance on how to recruit volunteers and reporting procedures for poor practice.

Federation Requirements

• Review Federation Member Protection policy and update where required

NZF Support to Federation

• Member Protection Policy templates to be provided to Federations.

5+ A Day Football in Schools

The 5+ A Day Charitable Trust will continue to partner for New Zealand Football’s nationwide school programme. Football is the number one team sport in New Zealand and 5+ A Day aims to help New Zealand Football continue to boost the number of Kiwi junior players.

The programme itself will remain the same in terms of delivery but there will but an update in terms of curriculum. The “Football Literacy” curriculum will include learnings around healthy living, as well as the football outcomes.

Federation Requirements

• Continue to run the Football in Schools Programme as in previous years

NZF Support to Federation

• Updated Football in Schools Manuals and Lets Play Cards will be distributed late in 2017.

Looking forward to the year ahead.

If you have any question, or require any support on anything related to Junior Football please contact Owain Prosser on Owain.Prosser@NZFootball.co.nz or 021864431


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