Next I looked into the statistics of people using Facebook
1 Worldwide, there are over 1.79 billion monthly active Facebook
users (Facebook MAUs) which is a 16 percent increase year
over year. (Source: Facebook as of 11/02/16) What this means
for you: In case you had any lingering doubts, statistically,
Facebook is too big to ignore.
2 4.5 billion likes generated daily as of May 2013 which is a 67
percent increase from August 2012 (Source: Facebook)
3 1.18 billion people log onto Facebook daily active users
(Facebook DAU) for September 2016, which represents a
17% increase year over year (Source: Facebook as 11/02/16)
The Implication: A huge and vastly growing number of Facebook
users are active and consistent in their visits to the site, making
them a promising audience for your marketing efforts.
4 There are 1.66 billion mobile active users (Mobile Facebook
MAU) for September 2016 (Source: Facebook as of 11/02/16)
an increase of 20 percent year-over- year. There are 1.03
billion Mobile Daily Active Users (Facebook DAU) for June
2016 which is an increase of 22% year-over- year.
5 On average, the Like and Share Buttons are viewed across
almost 10 million websites daily. (Source: Facebook as of
6 In Europe, over 307 million people are on Facebook. (Source:
Search Engine Journal) The Takeaway: This isn’t just a U.S.
phenomenon – a worldwide market is available via Facebook.
7 Age 25 to 34, at 29.7% of users, is the most common age
demographic. (Source:Emarketer 2012) What this means for
you: This is the prime target demographic for many businesses’
marketing efforts, and you have the change to engage these key
consumers on Facebook.
8 Five new profiles are created every second. (Source:
ALLFacebook 2012) The Implication: Your potential audience on
Facebook is growing exponentially.
9 Facebook users are 76% female (out of 100% of all females) and
66% male (out of 100% of all males). This is stat is one that
you really have to think about because it’s comparing the
percentage of all females against the percentage of all males
who are on Facebook. Sorry for the confusion. To dig a little
deeper take a look at this study which does a much better job at
explaining the nuances – Source: Brandwatch –
social-media/) The Takeaway: Since this isn’t a large statistical
difference, you should be able to effectively reach both genders
10 Highest traffic occurs mid-week between 1 to 3 pm. (Source:
Bit.ly blog) On another note, a Facebook post at 7pm will result
in more clicks on average than posting at 8pm (Source: Forbes).
Go figure. How this can help you: You have the potential to
reach more consumers and drive higher traffic to your site during
peak usage times, but people may be more likely to be more
engaged in the evenings. This statistic may be a factor when you
are planning social communication scheduling. (Also consider
that Facebook has a global audience, so you may want to plan
around the time zone of your key market.)
11 On Thursdays and Fridays, engagement is 18% higher.
(Source: Bit.ly blog) The Implication: Again, use this information
to determine when to post in order to optimize your social media
12 There are 83 million fake profiles. (Source: CNN) The
Takeaway: Nothing is perfect, so always remain thoughtful and
strategic in your efforts. Also, fake or not, these are still potential
consumers. There are various reasons for fake profiles, including
professionals doing testing and research, and people who want
to segment their Facebook use more than is possible with one account.
13 Photo uploads total 300 million per day. (Source: Gizmodo)
The Implication: Again, this is an indication of engaged users;
also, it is an indication that there are a lot of photos, as well as
other information, competing for users’ attention, so target your
14 Average time spent per Facebook visit is 20 minutes.
(Source: Infodocket) What this means for you: You could have a
short time period to make your impression, so use it wisely with
relevant, interesting and unique posts and offers in order to get
the most return on your efforts.
15 Every 60 seconds on Facebook: 510 comments are posted,
293,000 statuses are updated, and 136,000 photos are
uploaded. (Source: The Social Skinny) The Implication: Again,
there are a lot of engaged and active users, but also a huge
amount of information competing for their attention, so quality
and strategy on your part matter.
16 4.75 billion pieces of content shared daily as of May 2013
which is a 94 percent increase from August 2012. (Source:
17 50% of 18-24 year-olds go on Facebook when they wake up.
(Source: The Social Skinny) What this means for you: Facebook
is important to these users, and potentially, if done correctly, so
is the content you post on it.
18 One in five page views in the United States occurs on
Facebook. (Source: Infodocket 2012) How this helps you: This
is a huge market on the web; if you use social media marketing
efforts on Facebook well, you could have huge returns to show
19 42% of marketers report that Facebook is critical or
important to their business. (Source: State of Inbound
Marketing 2012 The Takeaway: This is a crowded marketplace,
but you can’t afford to sit it out, because odds are fairly high that
your competition is there. The key is to use Facebook marketing
correctly and make sure that your efforts stand out from the
20 16 Million local business pages have been created as of May
2013 which is a 100 percent increase from 8 million in June
2012. (Source: Facebook). Facebook marketing has transformed
how business is conducted, and its use by local businesses to
extend their markets continues to explode.
Thought to take with you: At 1.79 billion, Facebook has more
monthly active users than WhatsApp (500 million), Twitter (284
million) and Instagram (200 million)—combined. (Source: CNBC)
Facebook continues to reign in popularity over other social media
I also looked into stats for Instagram:
In 2015, Instagram was forecasted to bring in $595m in mobile ad
By 2017, Instagram’s global mobile ad revenues will reach $2.81
Instagram user statistics
Instagram now has 400 million active users
75% of Instagram users are outside the US
Over 60% of users log in daily, making it the second most
engaged network after Facebook
30% of internet users are now on Instagram.
90 percent of Instagram users are younger than 35
The most followed brand is National Geographic, with 48.4m
Instagram usage statistics
Over 40 billion photos have been shared
Instagram clocks up 3.5 billion likes every day
On an average day, 80 million photos are shared
Instagram usage has doubled in the last two years
Selena Gomez has the most amount of followers, with 69.5m
A photo of Kendall Jenner is the most popular ever, with 3.5
million likes One study found that 8% of accounts are fake
The same study showed 29.9% of accounts are ‘inactive’, posting
one or fewer photos or videos in a month
When Instagram introduced videos, more than 5 million were
shared in 24 hours
Pizza is the most popular Instagrammed food, behind sushi and
48.8% of brands are on Instagram. By 2017, this is predicted to
rise to 70.7%
If we only look at the top 100 brands in the world, 90% have an
96% of US fashion brands are on Instagram
Outside China, almost 50% of Instagram users conduct product
research on social media
Engagement with brands on Instagram is 10 times higher than
Facebook, 54 times higher than Pinterest, and 84 times higher
Over a third of Instagram users have used their mobile to
purchase a product online– making them 70% more likely to do so
32% of US teens list Instagram as their most important social
network, more than any other social network
50% of Instagrammers follow brands, making them the social
networkers who are most likely to do so
Posts that include another handle gain 56% more engagement
Posts with at least one hashtag gain 12.6% more engagement
And posts with a location receive 79% more engagement
Photos see more engagement than videos on Instagram
The average engagement per post has grown by 416% compared
to two years ago
70% of the most used hashtags are branded
Photography has changed massively over the years. A couple of
bonus stats attest to that: more pictures are now taken every two
minutes than were taken during the entire 1800s.
It is also estimated that ten percent of all photos ever taken were
snapped in the last twelve months. It seems our appetite for
photography shows no signs of slowing down. These Instagram
stats demonstrate how important this trend is for marketers
hoping to reach their audience.
If you’re looking for in-depth insights about your audience, brand
or competitors, get in touch with us for a free demo and see how
Brandwatch Analytics can boost your social media strategy.
Online shopping statistics.
For the first time, consumers say they bought more of their
purchases on the web than in stores, according to an annual
survey of more than 5,000 online shoppers by United Parcel
The shoppers now made 51% of their purchases on the web
compared with 48% in 2015 and 47% in 2014, according to the
survey by UPS and analytics firm comScore Inc. The survey
polled shoppers who make at least two online purchases in a
three-month period, excluding groceries.
The latest results of the survey—now in its fifth year—illustrate
the degree to which the adoption of online shopping is
accelerating. This year, 44% of smartphone users said they made
a purchase from their device, up from 41% a year ago. It also
helps explain why retailers are having so much trouble adjusting
to the new cybershopping era.
The shoppers reported that only 20% of their purchases were
made in a store the conventional way—going to a store, browsing
there and buying—down from 22% a year ago. Forty-two percent
chose to search and buy entirely online, while the rest said their
purchases were made by combining online and in-store shopping
“There’s been a dramatic shift,” says Steve Osburn, who advises
retailers on supply-chain issues for Kurt Salmon. “Over time,
people are getting more and more comfortable” shopping online,
he says. That has hit retailers hard.
While total online spending comprised 7.8% of all retail purchases
in the first quarter, according to the Commerce Department, more
than half the population, or about 190 million U.S. consumers, will
shop online this year, according to Forrester.
That is enough to inflict plenty of pain. Department-store chains
have been particularly hard hit as Amazon.com Inc. increasingly
sets its sights on apparel and fashion. Macy’s Inc. recently
reported its worst quarterly sales since the recession, while
Nordstrom Inc., J.C. Penney Co. and Kohl’s Corp. all reported
sales slumps. Big-box stores such as Target Corp. and Wal-Mart
Stores Inc. eked out meager sales gains in their latest quarters.
“There’s going to be severe continued pressure on department
stores because traffic is going to peel away from that channel
towards Amazon,” said Randal Konik, retail analyst at the
investment bank Jefferies & Co.
To show how quickly things are changing: Those surveyed said
they now select two-day shipping 20% of the time, compared with
16% last year and 10% in 2014. “Amazon Prime is likely driving
this increase as members select two-day shipping 31% of the
time, compared to an average of only 8% for nonmembers,”
according to the survey.
Amazon accounted for 60% of total U.S. online sales growth last
year alone, according to Forrester estimates.
“Amazon’s changing the paradigm,” says John Haber, CEO of
supply chain consultancy Spend Management Experts. “They’re
changing customers’ expectations because they’re giving them
the low-cost shipping along with the speed. And then you change
the mentality of the consumer…Now it’s the expectation.”
Though millennials make 54% of their purchases online, the rate
of adoption by older people is growing at a faster rate. Non-
millennials made 49% of their purchases online, according to the
survey, compared with 44% in 2014.
And as for shopping by smartphone users: the survey found that
63% of millennials use their phones to shop, while 19% of baby
boomers and 8% of seniors use their phones to make purchases.
—Paul Ziobro contributed to this article.
Online clothes shopping statistics.
45% of consumers
prefer shopping for
By Graham Charlton
71 shares 10 comments
Almost half of consumers prefer shopping for fashion
online than offline, while 64% consult a fashion
retailer's website before making a purchase.
These stats from a GSI Commerce survey show how important
the web has become for fashion shoppers, and how a
multichannel approach to retail is vital for clothing brands.
Researching online, shopping offline
More and more consumers are switching between channels when
shopping for fashion, and using the website as a virtual shop
64% have researched purchases online before buying offline, up
5% from last year's survey.
The stats also reveal that women are much more likely to
research online and buy offline, with 71% of women doing this,
compared to 52% of men.
What do customers want from fashion
Since online cannot replicate everything about the instore fashion
experience, brands need to provide features that aid decision
The stats show the importance of effective filters on fashion sites
that allow users to narrow their product selection, with 55% saying
the ability to filter by size and colour makes them more likely to
Multichannel shopping habits
The split between customers who prefer shopping online, and
those that prefer offline is more or less even, with a slight
preference (55%) for the high street.
The stats also show the value of kiosks in stores so that
consumers can browse the entire product range. 42% of
respondents said they would like to see more of these.
What do customers want from fashion
retailers via social media?
Several fashion retailers have been building their social media
profiles and attracting large followings on Facebook and Twitter.
One interesting stat from the survey is that 90% of consumers in
this survey haven't interacted with any fashion retailer's
Facebook, Twitter or mobile site.
A music video producer owns this line. It is solely advertised through video. The
video itself is fast paced and rather than directing your attention to the clothing most
of it consists of people having fun. The shots mix between slowed down and standard
while they cut between rather fast. In the background the music is fast and exciting
also. The aim of it seems to advertise fun rather than the clothing and the clothes
themselves just seem to be there within it. There isn’t any promotional messaging in
the video itself and it solely relies on its influence to get the customer to go out and
find the product. It sports the name professional life livers through the site and video a
lot which seems to be an identity it wants to give the customers, and if they want to
show there part of this they can buy the merchandise.
The site itself is very straightforward and merely works as a catalogue, they use no
models and you can simply just select the product and go on to purchase. This could
just as simply be done on Facebook. There isn’t much need for the site itself other
than for the customer to select and pay for the products, as it doesn’t do anything to
advertise more. Roughly the cost of all of these is $20, which equals about £16.
This advertises on every format possible, the site is full of different offers from the first page onwards. Following this the site uses attractive models wearing the clothing
in a catalogue like fashion.
The video itself is very fast paced again with fast cuts and quick paced music. The
video in this occasion is more commercial based. Rather than showing actual fun
activities in this case we see people all excited. It gives off the same effect and targets
the consumer’s need for fun rather than showing images of the clothes. These just
appear to happen to be part of the video again. It also uses bright explosions of colour.
This seems to aim to attack the viewer with excitement and market the clothing again
through this feeling.
Current Trends in Logo designs
That ubiquitous icon of perfection and infinite symbolism has become a raging shape du jour. Designers wanting to define a concept have glommed onto this element as the universal visual placeholder in an effort to make the challenge as simple as pie. (Which is also round.) In the last two years we’ve seen USA Today and The Art Center adopt unadulterated circles as their logos. And these are by no means the first or the last. This trend is much broader and is inclusive of endless simple iterations of circles upon circles upon circles. Imagine you’re asked to explain a concept using only circles and you’ve captured the spirit of these solutions.
Strongly diverse logos may range from one to dozens of circles but clever solutions keep them to a minimum. In this year’s trends we have seen a definitive embrace of simplicity. The simpler the geometry the better. The differentiating element is often the surface effect that can shift from flat to transparent to gradation, but seldom to dimensional. Open Table knocks a hole in the tabletop to create the mnemonic letter O and then shifts said hole to the left to represent the diner. Asana, the app for tracking teamwork, has taken the three identity dots previously sitting in a row like benchwarmers and inserted them in the game, relating as a team member might.
Whether describing a diminutive postage stamp or a quarter section, each has four corners. It’s a basic way of defining any rectangular space. It’s how we frame a masterpiece or the first dollar we earned. It the symbolic parenthesis we use to draw attention to what’s inside. And it’s a further signal that simplicity of mark and concept has returned. Whether mitered at the ends or square cut like the letter L, gathered in a foursome or standing alone, corners have played a central role in identity design over the last year.
Much like the penchant for circles, these right angle corners might be challenging to dress up, but they are loaded with metaphorical calories. Groupings that form a frame demonstrate an equal partnership and unified effort. As a stand-alone corner we almost assume there are three more far flung participants managing group objectives in the wings. It’s a roof, it’s a crop mark, it’s an arrow, and it’s up, down, or play depending on orientation. It’s that ubiquitous shape that can work very well or easily be lost in a crowd without strong context from color, typography or other supporting elements.
In design, the challenge with all things being equal is that all things are equal. In the evolving saga of mono-line logos you eventually reach a point where defining a hierarchy of line is valuable. That may sound challenging since the premise of mono-line design ostensibly is everything is mono or one weight. Certainly differentiation could be by color, but in a single color environment signaling variance with a dashed line seems a perfect fit and introduces some missing texture as a bonus feature.
MCA Chicago wanders into this collection with a desire to build a letterform with straight-line segments while the facets of another logo in this collection allow the dashed line to represent edges that might otherwise be obscured. Reasons for line variance are limitless but a few considerations are to demonstrate motion, borders, pathways, invisible elements, transparency, scores or secondary tiers. Scaling can dramatically impact these marks as the dash detail in a diminished size becomes a halftone line but even at that the objective of differentiation still is achieved.
Even though my main advertising methods will be short videos(possibly even gifs, so that these play automatically on fb and Instagram) I will still need a base site.
I have looked into using Shopify for this. This is the following:
'Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario, that develops computer software for online stores and retail point-of-sale systems.
Shopify was founded in 2004, and was initially based on earlier software written by its founders for their online snowboard store. The company reports that it has 300,000 merchants using its platform, with total gross merchandise volume exceeding $10 billion.'