This week we also announced the extension of Nike Golf’s relationship with Rory McIlroy.
“Rory McIlroy and Nike have agreed to a contract extension in which McIlroy will wear Nike shoes and apparel into the future. McIlroy told ESPN the contract is for 10 years. After Nike announced last year it was getting out of the club- and ball-making business, the future of the company within the golf world seemed murky at best. But then it signed golfers like Jason Day and Thomas Pieters in the offseason, and a clearer picture started to emerge.”
In the end, we know innovation is what drives us and is our sharp point with consumers.
This past week Nike Golf innovation was the lead story at Retail, on nike.com and featured in an e-mail to over 200k consumers - showing Modern Golf Athletes our key innovation & Masters scripting. This exposure led the Aeroreact Polo to be a top-seller, second only to the victory polo.