Nike Golf had an epic week as we revolutionize the culture of Golf.

Sunday, 2 April was not your ordinary Sunday - it was the day that The Nike Golf Club invited everyone to kick off their season and play with us at the first ever Nike Golf Club Open.

Over 10,000 consumers vied for a chance at free tee times at 22 green grass courses and 31 Topgolf locations. Over 2,000 were chosen and shared their games with @NikeGolf with the hashtag #NikeGolfClub.

Top Golf

The Nike Golf Club Open happened across the Globe with Korea partnering with 5,766 GolfZon locations and a pop up activation in Toronto. The Toronto activation saw 2500 consumers over the course of the week with 650 product trials, 150 private tee times, 75 private lessons and 75,000 impressions with the #nikegolfclub hashtag.

Our athletes were also in on the fun and introduced their NGC films via social media with over 3.6M views, 20.1M impressions, 2.3k click throughs and a 23% engagement rate. One of the most popular clips, “Don’t Touch Frank,” held the most sway with our viewers, followed closely by Michelle’s spot - “It’s Gotta Be The Shoes”

On 2 April we also held a media event at Sage Valley Golf Club hosted by ESPN’s Marty Smith and featuring five of our Nike Masters athletes - Alex Noren, Ross Fisher, Tommy Fleetwood, Francesco Molinari and Brooks Koepka. The evening was a success and wrapped up with a golf activation on lit holes where media were paired with athletes for a fun Nike-only experience.

This week we also announced the extension of Nike Golf’s relationship with Rory McIlroy.

“Rory McIlroy and Nike have agreed to a contract extension in which McIlroy will wear Nike shoes and apparel into the future. McIlroy told ESPN the contract is for 10 years. After Nike announced last year it was getting out of the club- and ball-making business, the future of the company within the golf world seemed murky at best. But then it signed golfers like Jason Day and Thomas Pieters in the offseason, and a clearer picture started to emerge.”

In the end, we know innovation is what drives us and is our sharp point with consumers.

This past week Nike Golf innovation was the lead story at Retail, on nike.com and featured in an e-mail to over 200k consumers - showing Modern Golf Athletes our key innovation & Masters scripting. This exposure led the Aeroreact Polo to be a top-seller, second only to the victory polo.

Our objective has been consistent - to advance the culture of golf to be more youthful, inclusive and fun. Through the incredible activations of The Nike Golf Club Open and the buzz and excitement throughout the week, we’ve ignited The Club, jump started the season and given our Modern Golf Athlete a preview of what’s to come. The revolution has begun.

“so we’ve got THAT going for us…which is nice…”

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