Demand Shifters for Auto Parts Industry

• Online Sales Growth by 12.3% annually
• DIY customers (Target Market) are willing to spend more on a product when the company has CSR initiatives

Strategy Formulation:

• Strengths - 75% of customer base is DIY and Millions of Customers visit the AutoZone website every week
• Opportunities - Projected 12.3% annual growth in online auto parts sales, Companies that participate in CSR Initiatives outperform companies without similar programs
• Threats - Customer Preferences are shifting from retail stores to online
• EFE - Change in consumer preferences in the industry and projected online sales have the greatest weight

Strategy: OnTrack Initiative

"Keeping Cars and Communities OnTrack"

• Utilize the power of CSR to bring value and growth to the communities in which AutoZone operates
• The implementation of OnTrack will contribute to AutoZone's growth in online sales
• Adding value to customers will ultimately add value to Stakeholders which will increase top-line revenue

Implementation Process:

• Hiring qualified personnel to facilitate the success of the OnTrack Initiative
• Marketing Strategy - Engaging the DIY market through online and digital presence

Stakeholder Value:

• Increase Online Sales by 6% through OnTrack Initiative
• Low Cost strategy for Long-Term Growth

Strategy Evaluation:

• Financial - Increase Market Share and Online Growth
• Customers - Develop the customer relationship and increase Customer Satisfaction through the OnTrack Initiative
• Internal Processes - Cost-Efficient, while increasing customer value
• Knowledge and Growth - Implement CSR initiatives and increase employee satisfaction

Galatians 6:9 - And let us not grow weary of doing good, for in due season we will reap, if we do not give up (ESV)

• AutoZone exists to bring value to their customers. The OnTrack Initiative accelerates that vision by standing alongside their customers and advancing the well-being of the communities in which they operate.

Bottom Line:

• Satisfy Customers
• Increase value for internal and external stakeholders
• Increase Top Line