saving the monarch
migratory monarch butterflies are vanishing. the only food source for their caterpillars is milkweed, and we are destroying it. all it takes to save them from the threat of extinction is simply to grow more of their beloved flower.
faux fur is synthetic and petroleum-derived. it cannot biodegrade. it will sit in our landfills for generations. let's make something natural, that can return to the ground it came from.
helping our oceans
the production, use, and wash of faux fur all creates microplastics. these end up in our oceans to be consumed by marine life. this threatens their biodiversity and food web. it's time we move on from plastic clothing and seek something new.
monocultures not only hurt the ecosystems they replace, but many others from their intensive water-use, pesticides, and fertilizer run off. crops don't have to be grown like this. we can create farms that encourage biodiversity, not prohibit it.
we can all agree, real fur is never the way to go. yet, in our quick transition to faux, we've created new problems. to help end the use of animal fur, it is crucially we address these issues. we can do it by finding new fur in nature, in plants.