Our story began in 2003, when CBS news anchor Walter Cronkite met a 23 year old by the name of Will deHoo. Will, at the time, was working as a consumer advocate in a low-income part of New York. Will befriended Cronkite, and together they discovered a shared passion for helping young people cultivate an understanding of finances and an appreciation for healthy skepticism.
"It doesn't seem right," Will recalls saying. "People who have the least seem to pay a greater price for their money mistakes."
Will recognized the persistence of systemic economic inequality: while some accumulate wealth and learn important financial lessons from their families, others are not afforded the same opportunity. Walt inspired Will to take action against this cycle of inequality.
FoolProof was created.
Financial Education with the Economically Disadvantaged in Mind
FoolProof offers our educational content for free to any school, teacher, or parent across the country. We work particularly hard to reach communities and school districts categorized as urban or rural poor. As a result, over 50% of FoolProof students live in these traditionally under resourced areas.
One exemplary school partner is Ariel Academy in Chicago. Ariel is a Title I School where 91% of the students are below the poverty line and six percent are homeless.
Thanks to our generous donors, all of our educational content is provided to schools, like Ariel Community Academy, for free.
Embracing the Future of Learning
FoolProof is always changing with the times, ensuring that our messages resonate and are available on the platforms that young learners use. Over the past year we've invested mightily in the development of NeighborMood, a virtual game developed along with our partner in Singapore, Dot Dot Fire, that brings our educational concepts to life.
A Valued Partner of Loyola Marymount University
FoolProof was chosen to be the exclusive partner of Loyola Marymount's Save It Forward financial literacy summer program: a program created to teach over 200 youth in the Los Angeles area important lessons in financial literacy, consumer protection, and entrepreneurship. Led by a talented team of LMU college mentors and entrepreneurship faculty from at the College of Business Administration, students are able to come away with a better understanding of financial wellness, personal responsibility, and lessons in college readiness - all while making new friends and connections along the way.
Created with an image by NeONBRAND - "untitled image"