Local media outlets don't know how to speak to us, the mass media inundates us with garbage and social networks are filled unreliable and irrelevant content.
Our creative community in the Valley exists only partially in view without any defined group to belong. By instinct, creative folks gravitate toward one another and without a unified purpose here in the San Joaquin Valley, many gravitate North and South.
The MiddleState will give the San Joaquin Valley creative community a name. Our mission is simple, to tell meaningful stories about creative folks who are shaping the new San Joaquin Valley aesthetic. We want to define our creative community and put a name to it.
Our primary product will be a weekly newsletter filled with concise, human-centered stories celebrating great achievements of creativity, creative opportunities and showcasing events that our MiddleState community will want to to attend.
Our secondary product will be a long-format journalism magazine, plucking our favorites stories from each quarter and expanding on them with brilliant photography, video and full feature stories.