Minnesota Gophers understanding the marketing environment


The Minnesota Gophers Volleyball team plays for the University of Minnesota located in St. Paul. Their mascot is Goldy Gopher. The coach is Hugh McCutcheon. The team made it to the NCAA Final Four for the second year in a row. A senior, Sarah Wilhite, was named NCAA Player of the Year and Big Ten Player of the Year.

Setter, Samantha Seliger Swenson
Goldy Gopher
Outside Hitter, Sarah Wilhite


Wisconsin Badgers
Hawaii Rainbow

Minnesota Vikings

Dallas Cowboys




Economic Factors

Meal, Inexpensive Restaurant- St. Paul: 11.00$ Madison: 12.00$ Difference: +9.09%

Meal for 2 People, Mid-range Restaurant, Three-course- St. Paul: 45.00$ Madison:50.00$ Difference: +11.11 %

McMeal at McDonalds (or Equivalent Combo Meal)- St. Paul: 6.99$ Madison: 6.44$ Difference: -7.87 %


College volleyball games can have close calls that will need replay. The Gophers have very good camera angles, which helps the line judges and officials. This link is a volleyball net camera: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwj8genCp6TSAhVr2IMKHey-B8oQFggpMAM&url=http%3A%2F%2Fvolleytalk.proboards.com%2Fthread%2F53670%2Fgopro-camera&usg=AFQjCNFCRrCMQwKRW1fZmhWCowTHc3NxRA&bvm=bv.147448319,d.amc

The Gophers "net cam" helps for those close calls that officials will sometimes have a hard time seeing.


The NCAA Rulebook helps make questionable calls.

Social Demographic

The Gopher volleyball team shows their support for Breast Cancer and made this video in October, Breast Cancer Awareness Month.

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