For some episodes there were teaser posters that give a small hint at what the episode may be about. As each episode follows a completely different storyline, with different characters and at different times in the future, it was impossible to guess what each episode would be about. These are some teaser posters:
This is a teaser poster for an episode called the 'The Entire History of You'. There are several enigmas around this and what it may include. For example the watermark of a rewind symbol is laid under the main image. As it is faded it is a slightly more covert message and hints at what the episode will be about. The bolder more clear images are of a rewind, play, pause and fast forward button. Again this does not give too much away but allows the viewer to guess and spot clues.
This is the theatrical DVD cover for series 1 . We are able to see the actors involved and some clues to what the episodes will be about. For example, the image of a a girl with a crowd of people behind her connotes some sort of talent or reality show. The fact that all the characters are disjointed and separated reflects the narrative of the programme. They never cross paths and live in different realities. The broken mirror connotes a fractured reality which fits in with the dystopian genre of the series.
This is an article about black mirror from the Guardian's culture section. This will be of interest to people who are either thinking of watching the series or that are regular viewers. The picture grabs the readers attention and shows them a still from one if the episodes. This could prompt the reader to go and watch it as they may like the actors pictured or the look of the series.
Black Mirror has large online presence due to the nature of the show. Many episodes include aspects of modern technology for example the episode 'Nosedive' follows a women obsessed with her online presence on social media. Following this, an app was produced called 'RateMe' which allowed people to rate their twitter friends out of 5 stars with the same template and sound effects as seen in the programme. This gratified the audience of Black Mirror as they were able use the app to feel involved in the programme as well as getting another element of sic ail interaction from it.
As well as an app, fans can also interact with the programme over social media such as Twitter and Facebook. Both accounts are frequently active and post teaser trailers, posters and general information about the series. Fans can talk to each other and ask questions directly to the creator of Black Mirror, Charlie Brooker.
This is the teaser trailer for series 3 of Black Mirror. There is hardly anything given away apart from enigma at the very beginning of the Netflix logo seemingly embedded behind someone ear. This is intrigues the audience and will make them more likely to watch it when it comes out.
This is the theatrical trailer for season 3. There is much more for the audience to take from this as we are shown the actors and hints at some of the storylines. Todorov's theory could be applied here as it is clear that even though the episodes have separate storyline each one has some sort of disruption. However, due to the disjointed nature of the series it does not fit this theory in the conventional sense. For example, during one section the mise en scene connotes a disruption as a soldier fires his gun which followed with screams and chaos. However, this disruption is not resolved back to an equilibrium as it is cuts to a different storyline. Therefore, Todorov's narrative theory can only be applied to an extent. At the end we are shown the release date which again will create suspense especially for regular viewers who are excited for the next instalments.