Scranton Wilkes-Barre RailRiders a primer in ad results

Winter Wonderfest

Event Responses

Cold Audience: Exclude RailRider email list audience; 50 miles around Scranton, PA; Age 40 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 61 event responses; reach: 7590 people; $1.22 per event response; total budget: $74.57

Targeted Audience: Target to RailRider email list audience; Age 18 - 65+

RESULTS: 31 event responses; reach: 3481 people; $1.53 per event response; total budget: $47.58

Winter Wonderfest

Website Clicks

Cold Audience: Exclude RailRider email list audience; 50 miles around Scranton, PA; Age 40 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 232 website clicks; reach: 8398 people; $0.33 per link click; total budget: $76.74

Targeted Audience: Target to RailRider email list audience; Age 18 - 65+

RESULTS: 77 website clicks; reach: 3166 people; $0.74 per link click; total budget: $57.11

Breakfast with Santa

Event Responses

Cold Audience: Exclude RailRider email list audience; 50 miles around Scranton, PA; Age 40 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 66 event responses; reach: 12,188 people; $2.34 per event response; total budget: $154.64

Targeted Audience: Target to RailRider email list audience; Age 18 - 65+

RESULTS: 40 event responses; reach: 6629 people; $2.29 per event response; total budget: $91.78

Breakfast with Santa

Website Clicks

Cold Audience: Exclude RailRider email list audience; 50 miles around Scranton, PA; Age 40 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 392 website clicks; reach: 17,332 people; $0.32 per link clicks; total budget: $124.55

Targeted Audience: Target to RailRider email list audience; Age 18 - 65+

RESULTS: 124 website clicks; reach: 9017 people; $0.67 per link clicks; total budget: $82.60

Holiday Packages

Website Clicks

Cold Audience: Exclude RailRider email list audience; 50 miles around Scranton, PA; Age 40 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 355 website clicks; reach: 15,040 people; $0.40 per link clicks; total budget: $140.87

Targeted Audience: Target to RailRider email list audience; Age 18 - 65+

RESULTS: 59 website clicks; reach: 3696 people; $0.96 per link clicks; total budget: $56.75

2017 Promo Calendar

Website Clicks

Cold Audience: Exclude RailRider email list audience and RailRider's ad engagement; 50 miles around Scranton, PA; Age 25 - 65+; Interests: New York Yankees, Baseball, Major League Baseball, Scranton/Wilkes-Barre RailRiders or Minor League Baseball, Parents: (0-12 months) New Parents, (01-02 Years) Parents with Toddlers, (03-05 Years) Parents with Preschoolers, (06-08 Years) Parents with Early School Age Children , (13-18 Years) Parents with Teenagers or (08-12 Years) Parents with Preteens

RESULTS: 347 website clicks; reach: 19,212 people; $0.21 per link clicks; total budget: $72.79

Targeted Audience: Target to RailRider email list audience and people who have interacted with the RailRider Facebook page and ads; Age 25 - 65+

RESULTS: 586 website clicks; reach: 7524 people; $0.12 per link clicks; total budget: $72.75

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