Caltopia Event Change

Caltopia 2021 will be scheduled for August 29, 2021. However we are still monitoring the global pandemic and will update this web page should anything change.

Our Story

We created Caltopia in 2003 to provide brands of all sizes a platform to engage with students on the UC Berkeley campus.

Over 17 years later, the annual experiential event has become the largest college lifestyle event in the nation.

Caltopia 2019 introduced over 35,000 Cal students and campus supporters to 120+ unique brands.

UC Berkeley is recognized as the number one public university worldwide.

Source: UC News and World Report

By The Numbers

UC Berkeley 2020 enrollment - the culturally diverse student body will include 31,000+ undergraduate and 11,000+ graduate students.

Cal students collectively contribute over $450 million annually into the Bay Area economy. (UC Berkeley Economic Impact Study)

Gen Z is already on track to become the largest generation of consumers by the year 2020, and they account for $29 to $143 billion in direct spending. (Forbes)

According to a study done by 3BL Media, 90% of Gen Z’ers would buy products from a company who is addressing social and/or environmental issues. (Forbes)

Showcase your company culture and products in front of 35,000+ highly educated and influential consumers.

Experiential & Social Media Engagement

Create an immersive experience that will drive brand loyalty and influence purchasing decisions.

Invite the Cal community to directly interact with your brand and become part of an ongoing conversation.

Deliver a memorable brand activation that will be shared to social media communities across the world.

Align your brand with one of the premier collegiate gaming communities in the nation.

Esports, Gaming, and Virtual Reality Expo

Sponsored by NVIDIA and featuring over 25 gaming, esports and tech brands including NRG - SF Shock, and CORSAIR.

Engage student gamers through branded activation areas including - Exhibitors Row, Open Play, Tournaments, Virtual Reality, Mobile Games and Giveaways.

Launch and test new products with the next generation of brand ambassadors.

Build a remarkable database of student gamers, connectors, and future colleagues.

Tap into the passion points of the Cal consumer through customized brand activations.

Annual, Premier & Event Options

Continue the conversation about your brand with 40,000+ Cal students beyond the event and throughout the academic year.

Engage with thousands of influencers at Caltopia through hands-on activations and co-branded merchandise.

Influence purchasing decisions that drive ongoing e-commerce and retail foot traffic.

Capture the hearts and minds of Cal students through authentic brand engagement.

Premium & Standard Exhibitor Options

All options include full operational and hospitality packages. Linear and island booth footprints available.

Premier Exhibitor: $1,050

Benefits include: 10' x 8' booth space, one (1) full page ad in the official event guide. Logo placement on selected event merchandise.

Standard Exhibitor: $420

Benefits include: 10' x 8' booth space. Multiple booth options available.

Let's Connect

Email: busdev@berkeley.edu

Phone: 510.631.2740

Go Bears. Go Caltopia.