In addition to our presence at the Adobe Booth, we also partnered with the regional marketing team to host 67 customers during a breakfast an lunch event. Featuring Cynthia Stoddard, Mike Dillon, and Dan Puterbaugh customers were treated to some time away form PowerPoint and get to know our top experts in Digital Transformation and Adobe Sign. Many customers heading to the booth following lunch to see Adobe Sign in action.
Other programs included: Twitter videos featuring Lisa Croft & Dan Puterbaugh, social activation of the Signature Font word-cloud, integration of Adobe Sign into 2 AEM session, and a Document Cloud session on Thursday afternoon.
- 67 Executives Engaged at Breakfast and Lunch event
- 416 Badges Scanned at Document Cloud booth (20% of total Adobe booth scans)
- 1,161 Signature Font word-clouds generated
- 154 Signature analysis sessions
- 1000+ views of Lisa & Dan interview on Daniel Newman's twitter feed
- Endless Acrobat DC, Adobe Sign + AEM Demos
Driving awareness of Document Cloud is still priority #1 with this audience. Leveraging Acrobat DC as the start of the conversation, and leading customers to learn about Adobe Sign and our Document Cloud partner integrations (including Marketing Cloud) was the right approach. Customers were excited about Acrobat, then were blown away when they learned the full power of Document Cloud and all-digital workflows.
Experience Cloud announcement drove new interest in the integration of Adobe Sign and Marketing Cloud. Many customers assumed the integration was brand new as it was highlighted with the brand change of Experience Cloud. Field teams are continuing this wave of interest during their lead follow up
The breakout session had low attendance; however, only 50% drop off for initial registration. Learning is to get on the agenda earlier and drive registration through more channels: social, sales nurture emails, and enterprise field marketing.