Oprah Winfrey Giselle Ramirez; Period 2

Oprah Gail Winfrey was born on January 29, 1954, in Kosciusko, Mississippi.

She suffered sexual abuse from male relatives and family friends while living with her mother, so she moved to Nashville to live with her father.

She entered Tennessee State University in 1971

Started working in television broadcasting and radio while in Nashville

In 1976 Oprah moved to Baltimore, Maryland where she hosted the talk show People Are Talking, which she stayed with for 8 years until she was recruited to host her own morning show in Chicago.

The Oprah Winfrey Show premiered in 1986 and grossed $125 million by the end of its first year.

She would gain control of the show under her production company Harpo Productions. Harpo is also attributed with projects such as The Women of Brewster Place and Beloved.

Winfrey would co-found the company Oxygen Media in 1999, release O: The Oprah Magazine in 2000, and produce the Tony-nominated musical The Color Purple in 2004.

In 2009, Oprah would start The Oprah Winfrey Network, after her contract with ABC ended in 2011.

Entrepreneurial Strategy Used: Changing Market Conditions.

Oprah learned from the attention she was getting from her earlier work and took the opportunities presented to her to create a very successful talk show. The shows would last and and from that she was able to branch out and create her own network, production company, and magazine.

Oprah Winfrey owns and runs the television network OWN. It is co-owned by Harpo Productions and Discovery Communications, Inc.

OWN was launched on January 1, 2011. It replaced the Discovery Health Channel.

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