Can Touch This Kiana, Madeline, Elizabeth, Emily, Taylor & Emily

The Retail Industry is growing & Changing every day

So how do Retailers keep up?

Think about Crate & Barrel

Amazing product, Beautifully constructed displays, Careful Execution of the store layout

But is that enough anymore?

Are consumers satisfied with an elegant display of merchandise that they're intended to shop the same way they shop for everything else?

There's More To it than that

It's all about the

Between Consumer & Product

Sight isn't the only sense retailers need to appease anymore

Touch is equally, if not more important

Now, Consider Restoration Hardware

Rather than going to the store to soley shop, Consumers go to eat, drink and truly experience the merchandise they're considering purchasing

By Putting the customer in a comfortable, real life scenario, the customer is experiencing the furniture in the same way they would in their real home

This creates a trusting bond between the consumer & The product that all retailers should be striving for

Restoration hardware isn't the only retailer catching on

Eataly

Williams Sonoma

West Elm

Barriers

Money

Store Space & Capacity

Trialability of the product

Benefits

Social Currency

Loyalty and Exposure

Relationships

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