Owned and operated by the Milwaukee Brewers, the Carolina Mudcats are preparing to play their 30th consecutive season at beautiful Five County Stadium in Zebulon, North Carolina.
The 2019 season was a year of growth for the Mudcats as a grand total of 203,568 fans passed through the gates at Five County Stadium marking a 7% increase in total full-season attendance and a 4% increase in average per game attendance in Zebulon. Our increase in overall attendance and per game attendance were the largest such attendance increases in over 10 years for Mudcats Baseball.
FIVE COUNTY FUN
THE CAROLINA MUDCATS BRAND ENGAGES WITH A FAN BASE THAT LIVES AND WORKS WITHIN A 40+ MILE RADIUS OF FIVE COUNTY STADIUM.
THOSE THAT ATTEND GAMES AT FIVE COUNTY STADIUM PRIMARILY COME FROM WAKE, JOHNSTON, NASH, FRANKLIN AND WILSON COUNTIES.
59% PERCENT OF CAROLINA MUDCATS FANS LIVE IN WAKE COUNTY... JUST OVER 18% RESIDE IN JOHNSTON COUNTY... 15% LIVE IN THE CITIES OF ROCKY MOUNT AND WILSON... AND 8% COME FROM SURROUNDING MARKETS.
WHAT IS OUR DEMOGRAPHIC?
- 69% OF ALL CAROLINA MUDCATS FANS ARE MALE
- 31% ARE FEMALE
- 59% OF OUR FAN BASE IS BETWEEN THE AGE OF 25 AND 54 YEARS OLD.
- 69% OF FANS ARE BETWEEN THE AGE OF 35 AND 64 YEARS OLD.
- 57% OF OUR FAN BASE IS MARRIED.
- 42% OF MUDCATS FANS RESIDE IN A HOUSEHOLD WITH AT LEAST ONE CHILD.
- 78% OWN RESIDENCE, AND 51% HAVE A HOUSEHOLD INCOME OF $75,000 OR MORE.
HOW FAR DOES OUR BRAND REACH?
WITH OVER 62,000 COMBINED FOLLOWERS ACROSS FACEBOOK, TWITTER & INSTAGRAM, THE CAROLINA MUDCATS HAVE ONE OF THE STRONGEST SOCIAL MEDIA BRAND INFLUENCES IN ALL OF MINOR LEAGUE BASEBALL.
Support from local businesses including House Autry, Red Oak Brewery and the Free Will Baptist Church Children’s Home helped fuel a 63% increase in followers on the Mudcats' Instagram platform (@CarolinaMudcats) alone last season.
SOCIAL BY THE NUMBERS IN 2019...
7,695,000 Twitter Impressions (3,138 average)
3,145,003 Facebook Impressions (3,698 average)
1,879,228 Instagram Impressions (3,565 average)