Having ethos is having the characteristics of trustworthiness and credibility. If you display signs of ethos, you are trusted and people believe you.

Pathos: Emotion/ Values

Having pathos is showing emotion and value. You really express yourself, and know what's best.

Logos: Logic/ Reason/ Proof

Showing signs of Logos means that you have knowledge, reasoning, and proof. These could be shown through the use of percentages in charts, or with facts found in studies.


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