A CMO, or a chief marketing officer, is a corporate-level executive who is responsible for the marketing functions of a company. A CMO is responsible for activities within an organization that deal with creating, communicating, and delivering a product or service of value to customers, clients, or business partners.
BUSINESS IS MY PASSION
The occupation of a chief marketing officer would suit all desires I would want in a career: impactful, challenging, stimulating, with a leadership role in business.
Ever since I was a child, I always wanted to bring a change to the world; however, I did not know what that might entail. I envisioned a powerful, influential figure --my future self-- that brought people together for one purpose: innovation. Although other career aspirations surfaced in my childhood, business has always been the professional field I’ve always had a deep, invigorating passion for. As my studies in high school progressed, my liking towards the field of marketing within business interested me most, which caused me to join an academic club catered to this liking: DECA. Through DECA, I have been able to showcase my potential in the business marketing profession, and it has strengthened my urge to continue that work for the rest of my life as a leading officer in marketing functions.
I believe that I am the best choice for a chief marketing officer. Not only does a CMO need to possess knowledge, they need to have stellar characteristics of leadership and confidence to be able to be successful. As for the person I am today --fearless, inspirational, and confident-- I typify those characteristics, and more, of a spirited leader who is able to leave invaluable impressions on those around me, a presence worth aspiring towards. Approachable and quirky, I am a leader that can mold myself to any environment to thrive in and inspire others to follow in my footsteps. I am the perfect type of person for an occupation like the one I desire to get.
WHERE I WILL STUDY
With the major and degrees I intend to get at the University of Oregon --double major in international business and marketing-- and graduate college --a master’s in business administration-- my educational aspirations will enable me to learn the skills necessary to become a CMO.
WHERE I WILL WORK
As HP’s chief marketing officer, I would work at the Hewlett-Packard headquarters in Palo Alto, California. But with HP, I would need to acquire a sufficient amount of international business and marketing experience before building my way up to a top executive position. After years of experience working with HP --starting as an intern and going up from there-- I will build on my knowledge from college with hands-on experience at HP to rightfully earn my desired position.
When it comes to top officer positions at HP, the company only hires top executive positions when another top executive on their team is no longer needed. The hiring time for my desired position is a small, unpredictable window, but by gathering the necessary skills for the chief marketing officer position --with experience and education-- I will have greater chances of obtaining the position.
Generally, the employment of marketing managers in the business field is expected to grow nine percent from 2014 to 2024, which is faster than the average job outlook for all occupations. Because marketing managers and their positions are important to an organization’s revenue, marketing managers are less likely to be let go than other types of managers, which means once I obtain a chief marketing officer position, the likelihood of keeping the job is substantial.