To Be a top C.M.O. #OwnMyFuture

WHAT IS A CMO?

A CMO, or a chief marketing officer, is a corporate-level executive who is responsible for the marketing functions of a company. A CMO is responsible for activities within an organization that deal with creating, communicating, and delivering a product or service of value to customers, clients, or business partners.

HOW IS A CMO MADE?

The vast majority of chief marketing officers have a minimum of a bachelor’s degree from a four-year university with majors ranging from journalism to marketing, however preference varies from employer to employer. Other degrees that are often seen among chief marketing officers include those composed of studies in business law, management, economics, finance, computer science, mathematics, and statistics. With these completed classes, providing knowledge from computer science to digital advertising, one is able to better set themselves up for success for a career as a marketing manager.

The process of getting this job in the business industry would be to acquire prior work experience before applying for any chief marketing officer position. Prior occupations relating to the job, like experience in advertising, marketing, promotions or sales, would provide the perfect occupational foundation to build up to attaining a marketing manager position. Additionally, marketing managers offer one key aspect, aside from skill: personality. Chief marketing managers alike possess special attributes that set themselves apart from other employees: analytical skills, communication skills, creativity, decision-making skills, interpersonal skills, and organizational skills.

Once one has the prior experience, knowledge, and persona traits, a chief marketing officer position is attained by building up status and accumulating position raises within a company. In some cases, companies choose to hire outside of their domain to get an executive employee with an outside, fresh perspective as well.

WHY THIS CAREER?

BUSINESS IS MY PASSION

The occupation of a chief marketing officer would suit all desires I would want in a career: impactful, challenging, stimulating, with a leadership role in business.

Ever since I was a child, I always wanted to bring a change to the world; however, I did not know what that might entail. I envisioned a powerful, influential figure --my future self-- that brought people together for one purpose: innovation. Although other career aspirations surfaced in my childhood, business has always been the professional field I’ve always had a deep, invigorating passion for. As my studies in high school progressed, my liking towards the field of marketing within business interested me most, which caused me to join an academic club catered to this liking: DECA. Through DECA, I have been able to showcase my potential in the business marketing profession, and it has strengthened my urge to continue that work for the rest of my life as a leading officer in marketing functions.

I believe that I am the best choice for a chief marketing officer. Not only does a CMO need to possess knowledge, they need to have stellar characteristics of leadership and confidence to be able to be successful. As for the person I am today --fearless, inspirational, and confident-- I typify those characteristics, and more, of a spirited leader who is able to leave invaluable impressions on those around me, a presence worth aspiring towards. Approachable and quirky, I am a leader that can mold myself to any environment to thrive in and inspire others to follow in my footsteps. I am the perfect type of person for an occupation like the one I desire to get.

my future career

I want to work for an economically friendly company that invokes positive change in people’s lives: Hewlett-Packard.

MY JOB AT HP

Hewlett-Packard, or HP for short, is an American multinational information technology company founded in 1939. HP is a company that makes technology that betters the lives of everyone by enabling them to reinvent their world through innovation and technology.

At HP, I will be the chief marketing and communications officer who will be in charge of global marketing organization: branding, demand generation, strategizing events, and managing global communication for the world’s most valuable brands. The pay for this specific job position within HP isn’t publicized, but according to the bureau of labor statistics, all advertising, promotions, and marketing managers earn approximately $60/hr and $130k/year (according to the 2015 median pay).

The minimum requirements to obtain a job like this would to have a bachelor's degree in an area of business pertaining to marketing, business law, economics, or advertising; yet, the current position holder for the CMO at HP, Mr. Antonio Lucio, only obtained a bachelor’s degree in history from Louisiana State University, but he gained 25 years of global marketing and brand management experience prior to joining HP.

WHERE I WILL BE

WHERE I WILL STUDY

UO Campus

With the major and degrees I intend to get at the University of Oregon --double major in international business and marketing-- and graduate college --a master’s in business administration-- my educational aspirations will enable me to learn the skills necessary to become a CMO.

WHERE I WILL WORK

HP Headquarters

As HP’s chief marketing officer, I would work at the Hewlett-Packard headquarters in Palo Alto, California. But with HP, I would need to acquire a sufficient amount of international business and marketing experience before building my way up to a top executive position. After years of experience working with HP --starting as an intern and going up from there-- I will build on my knowledge from college with hands-on experience at HP to rightfully earn my desired position.

When it comes to top officer positions at HP, the company only hires top executive positions when another top executive on their team is no longer needed. The hiring time for my desired position is a small, unpredictable window, but by gathering the necessary skills for the chief marketing officer position --with experience and education-- I will have greater chances of obtaining the position.

Generally, the employment of marketing managers in the business field is expected to grow nine percent from 2014 to 2024, which is faster than the average job outlook for all occupations. Because marketing managers and their positions are important to an organization’s revenue, marketing managers are less likely to be let go than other types of managers, which means once I obtain a chief marketing officer position, the likelihood of keeping the job is substantial.

Created By
Margaret Faliano
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