Local Retail Environment

Sole Traders

A sole trader is a self-employed person who owns and runs their own business as an individual. A sole trader business doesn't have any legal identity separate to its owner, leading many to say that as a sole trader you are the business. Example sole trader businesses include electricians, gardeners, plumbers, decorators and plasterers who are all traditional trades and easy for a skilled tradesman to operate. They will mainly work on word of mouth marketing and work for domestic households.

A sole trader is an individual running a business. It is the simplest and cheapest business structure. If you operate your business as a sole trader, you are the only owner and you control and manage the business. You are legally responsible for all aspects of the business

Online Marketing and its impact

Online marketing delivers better results and revenues than the traditional marketing channels. Wider reach to the customers. The online business is not confined to the limitations of physical place. You can sell the products in any part of the country without actually opening outlets.

Online marketing, today, is a helpful tool for businesses. It helps the business distribute information about its products, services, or any other relevant information in a much quicker manner. Further, the thing about online marketing is that using this channel, you can spread information anytime, anywhere.

What can you earn from online marketing?

Brand awareness

Visibility and profit

An effective targeting, depending on the profile of your potential client

The increase of the company's portfolio

Better results

Full control of the budget

Impact of Online Business Marketing

Today, almost every business has a website online, working vigorously to reach its existing as well as potential customers. The primary reason for this is that the internet is now available in every corner of the word. More than 80 percent of the global population refers to the internet for information. As a result, the internet plays a pivotal role in ensuring that the market reach of the business expands exponentially. There is a myriad of online businesses or e-commerce channels, which have grown progressively in a very short period. Today, online shopping is the new trend.

Sarah, who offers do my paper services, says that the impact of online marketing can be well judged by the burgeoning technologies and the tools used to offer the requisite help to the customers or trace the success of the business. Several businesses, today, spend billions of dollars just on internet marketing and advertising. This well depicts the impact of internet marketing on the businesses. Further, the outcome is also apparent because the businesses and marketers are making a huge profit via the channel.

Pros of Online Marketing

Assures a wider reach to the customers – An online business is not bound by the physical limitations. If you have a product or service on offer, you can use your online space to sell it in any part of the country, or abroad, without having to create a physical store or outlet.

Assures quantifiable results immediately – With online marketing, a business can achieve quantifiable results in a short span of time. We say so because online marketing allows you to track your every action with metrics, such as purchases, clicks, sign-ups, and visits.

Leads to lower overheads for the business – Sia, who did an excellent CloudWays review online, says that when you operate a business online, the amount of overheads is less, in comparison to that in the offline stores.

Lets you track the preferences of customers and potential customers – With online marketing, you can keep track of the past purchases as well as the preferences of the customer. It will help the businesses personalize their offers following the preferences and the choices of the customers.

Helps develop customer relationships – Online businesses help build strong relationships with the customers in real-time. Further, you can develop and build an ongoing relationship with the customers by sending follow-up emails about the services, offers, and new products.

It is more convenient for the customers – Online businesses can be run round the clock. So, with an online business, you don’t even have to bother about work timing. Further, via the online presence of the business, the customer can buy the products they desire, at any time, all through the day. So, there is no hassle of visiting a physical store.

Cons of online Marketing

Possibility of an Internet Fraud – Anaida, who offers research paper writing service online, says that in online marketing, you might experience a fraudulent or unethical practice. It might be impossible to keep a check on the fake logos or trademarks. This can further defame the reputation of the business.

Placement of the ads – If you do not place the ads properly, or put too many ads, it may make the web page look cluttered. This can even draw away the customers.

Demands expertise – In addition to the fundamental aspects of marketing, a business is also required to be careful of the advertising techniques, search engine technology, quality maintenance while creating content, and the logic, which go behind the internet marketing.

Not accessible in the rural areas – Online businesses are not accessible for the rural areas. Moreover, illiterate people and the elderly are rarely able to make the most of the online shopping.

Negative feedback or reviews about the products online – If a competitor employs a strategy to turn down your business, they can put negative feedback or reviews about your business online. It can have a serious negative impact on your business.

The world of online business marketing is perennially evolving. Several technology vendors, advertisers, and publishers are coming up with new and innovative ways to handle online advertising in a manner that is beneficial for the publishers, advertisers, viewers, and vendors. So, this is all about online marketing. If you have any queries, questions, or doubts, you can let us know about it in the comments section below. Our team will try their best to help you resolve them at the earliest.

Created By
Parle Kalyan Chakravarty


Created with images by kevin turcios - "Plant lady " • visuals - "Support your local independent businesses"