For this project, I wanted to focus heavy on the theme of Ren - purity and cleanliness. The greenery icons exude a natural feeling, which also give a sense of calmness. For the color version, I wanted to use only light, soothing colors. This helps consumers automatically feel the vibe of the company and the product - a very big deal for first impressions.
Writing as Information Design is not only an important field, but a fun one. It fuses together important concepts and principles of both writing and graphic design, which is convenient for me, as someone who identifies as both a writer and a graphic designer. The projects throughout the semester have helped to realize the way the two fields really do work together, whether the project was more image-based, like the logo, or more text-based, like the resume. The infographic was a special one all on its own as it was heavy on both information and the imagery and icons. Prior to this class, most of my design experience has been based on artistic imagery and abstract ideas, but this class has helped me utilize design with information, making it a more practical and useful way to curate designs.