Farm Direct, Southern-Style
Comfortable cows, grassroots marketing and Southern hospitality helped Franks Farms turn a corner when the going got tough.
Quality is their business, and has been since 2010, when Franks Farm changed its business model from a standard co-op dairy to a premium dairy selling its own exclusive products direct to consumers, restaurants, stores and institutions.
Changing a business model doesn’t happen overnight, and these farmers say it was a long process, and that they had to feel their way.
The Massey Ferguson 5712SL and 4180v Baler: The Best Hay in the Barn
This cattleman is convinced: Massey Ferguson is the brand that helps him put up the best hay, from mowing to raking to baling. SEE THE STORY
Legacy With The Land
Ryan Davidson’s road to success winds through five generations and two life-altering personal challenges. Legacy is what inspires him to move forward.
It’s nothing new for farmers to make tough decisions. And the nature of the business is such that those decisions are often informed by—and carry the weight of—generations of wisdom and stewardship. But what if two prior generations of wisdom leave the farm suddenly, leaving a young farmer to move forward? And what if a remaining parent is, also suddenly, called upon to save that young farmer’s life?