Frosted Flakes Marketing plan

Customer Problems
  • It solves the problem of hunger, by giving you something simple to make and eat.
  • They also help to save time in the morning when making breakfast because it is an easy and fast alternative to other breakfasts that take longer to prepare.
  • It helps solve people unhealthy eating by providing only 150 calories per serving with 1/2 cup Silk milk, also it contains vitamin A,C, and D.
Frosted Fakes Picture Above
  • There is no local competition, but regionally Kellogg's Frosted Flakes competes with other brands including; General Mills which makes Cinnamon Toast Crunch, Reese's Puff, Golden Gram, ect.
  • Nationally they compete with smaller company brands in the other countries, but Frosted Flakes is usually one of the top cereal brands throughout their competition.
  • They were ranked number 2 in 2016 according to a FOX News article
Mexico's Frosted Flakes
  • The target market for frosted flakes is scattered world wide from America all the way to Thailand.
  • The age group the target for in mainly kids from the ages 7 - 14 and they target both sex groups. This is because for more than 50 years, Tony the Tiger has helped kids develop self-assurance by keeping fit and eating a balanced breakfast from eating Frosted Flakes.
  • Frosted Flakes Giant cereal box 33 ounce is $4.58.
  • Frosted Flakes Cereal Family Size, 26.8 oz is $3.98
  • This quality of the cereal is perfect for the price, 'THEY'RE GREEEEEAAAAAAAT" !

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