Revolutionary Adds in Madrid Business idea by Almudena Pastor

- 2 new ways -

Door side:

Sticker material adds located in both client's doors, changed once or twice a month, depending on the campaigns, in a garage in the city center (not causing inconvenience to the drivers)

In addition the client, in this case city hall, will receive a full impact analysis, the areas the taxi has circulated, how many people has seen the add...

Last campaign for Madrid City Hall

Taxi roof:

Metal structure with led lights, programmed to show 6 adds in 6 minutes. This add change will be unexpected to the client and the first structure like this in Spain.

This service will also offer the full analysis, and we are working on changing the adds depending on location of the taxi, to make the add impact much more effective.

An idea that has been working for years in cities like London or New York City
Business model Canvas

- Business Model -

1) Value Proposition

  • Provide movable advertisement space for companies.
  • A specific analysis of the rate of visualization of the adds.

2) Customer Segment

  • Big companies interested in advertise their campaigns in big scale and with high impact due to the system innovation.

3) Customer Relations

  • Big companies interested in advertise their campaigns in big scale and with high impact due to the system innovation.

4) Channels

  • Direct with announcer.
  • Advertisement agencies.
  • Media center.

5) Key Activities

  • Installment of both stickers and metal base.
  • Geographically segmentation of sales.

6) Key Resources

Prototype
  • Metal structure for the led lights.
  • Customer base of taxi drivers.

7) Key Partners

  • Telecommunications companies finance the metal structure if the driver agrees to hire their services.
  • Taxi drivers associations.

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