Recommendations for improving ASOS website. By Guanchen Liu

Summary: A good website can help organization to increase their customer and can help company communicate with customer, to improve their service. ASOS has it own nice website. However, in order to build a good shopping website, there are some specific details can be improved on ASOS website.

1. Use different color.

On ASOS website, the most color is white but other color is poor, On the basis of the white, any other bright colors will look very abrupt, you should try to use different colors to understand the local people for which the color is more sensitive to the use of the appropriate color can make the page look more beautiful.

2. Add product review system.

To add product review system can create user-to-user communicate, it can help other buyer understand well the clothing, decrease the rate of return.

3. Add more video for product

To add more videos to show the product can help customer know how is the clothes looks like in real life, avoid the huge different between website and real. Because of different display screen or different web browser might have different display quality and error.

4. Add multi language

This can help other ono-native people to use the website easier.

5. Show the promotion or advertising before entry the web.

This is a good way to promot, before entry the main site, there is a advertising picture showed first. Just about 5 seconds, if customers want to enter the home page, they can click the 'skip' button which at right top corner.

Thank you

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