Summary: A good website can help organization to increase their customer and can help company communicate with customer, to improve their service. ASOS has it own nice website. However, in order to build a good shopping website, there are some specific details can be improved on ASOS website.
1. Use different color.
On ASOS website, the most color is white but other color is poor, On the basis of the white, any other bright colors will look very abrupt, you should try to use different colors to understand the local people for which the color is more sensitive to the use of the appropriate color can make the page look more beautiful.