Our product is an innovative golf that contains a microchip tracker inside of it. The tracking device connects directly to any smart phone. There is are two apps to track the balls, a free version and a $10 version that are purchased off of the app store that allows you to connect to the ball. The app and micro-chipped golf ball have many different uses. The main use is to track the ball from your phone if you lose in the woods with a bad shot. This can save you tons of money on replacement balls. The app also keeps track of your score while you play and then once you finished your round it compares your score to other golfers that played that course that same day.