A mother's realization that her son's clothes featured only predators, while her daughter's featured only prey resulted in Girls Up Front™, Rad Clothes for Tiny Feminists.
Our first capsule collection, Predators Not Prey, is based on Caitlin Williams Freeman's epiphany moment when she realized that the characters featured on her infant daughter's clothing were almost always bunny rabbits, mice & other 'prey'. Why couldn't her daughter have the choices that her older brother had--cool prints with sharks, lions & bears--the predators!
A pastry chef and former small business owner who has no business being in the clothing business, Caitlin gathered a team of supremely talented, fierce feminist mamas to fill a niche in the kids clothing market that she couldn’t find for her own daughter.
Beth Miles, Creative Director and Founder of Ses Petites Mains, designed the styles in fabrics that perfectly showcase the original prints. Carrie Hansen--who dreams in paint & patterns, created the original Predator prints. Joy Opfer distills feeling into font & conceived the powerful graphics; and Ericka McConnell who sees all & captured her impressions on camera, in the powerful photography you see featured.