Adobe Digital Marketing Customer Advisory Board Alison Lutjemeier | Sr. Manager & Lauren Johnson | Program Manager

What is the Customer Advisory Board?

The Mission of the Adobe Digital Marketing Customer Advisory Board (CAB) is to provide a forum for our most innovative customers, who are engaged in business critical decisions, to review industry trends, address mutual challenges and opportunities, and provide feedback and guidance on leveraging Adobe solutions for a competitive advantage. Our members will help create and validate our digital marketing strategy.


All information discussed during CAB meetings or calls is confidential.

CAB Structure

Platform Customer Advisory Board

  • Executive Level strategic & technical membership
  • Must use at least 4 of our solutions
  • Goal is to help us to re-imagine an all inclusive platform
  • Yearly Pre-Summit meeting
  • Half-yearly check-in call
  • Access to private CAB Community

Strategic Customer Advisory Board

  • Senior Management+ level membership
  • Must use a majority of the capabilities within a solution
  • Focus is on real-world customer challenges
  • Yearly Pre-Summit Meeting
  • Ad-hoc calls
  • Access to private CAB community

The Digital Marketing CABs are comprised of 7 solutions: Target, Audience Manager, Campaign, Social/Livefyre, Analytics, Experience Manager, and Advertising. We also have a Mobile CAB.


  • Over 400 Members Worldwide

Who Are Our Members?

The best and brightest senior level individuals from our customer base. We want members who can advise us on our strategy and are considered visionaries. Past & present companies represented include:

  • Ford
  • Dell
  • Rakuten
  • The Royal Bank of Scotland
  • Fairfax Media
  • Virgin Australia
  • Scripps Networks Interactive

91% Acceptance Rate

122 CAB member ideas were accepted by the Solution Teams

CAB Member Requirements

  • Agree to a one year term
  • One representative per customer organization per solution CAB
  • Participate in ad-hoc calls
  • Actively provide feedback in meetings/calls to help drive strategy and vision
  • Join us for our annual in-person meeting in one of the following locations (all expenses paid by CAB member): North America, Europe, Australia, Tokyo

What are the Benefits?

  • Early Influence - Direct Access to Product Team
  • 1 Annual In-Person meeting & ad-hoc calls throughout the year
  • Peer Networking Opportunities
  • Opportunities to Beta Test
  • Summit Access - CAB Member Discount

What are CAB Members Saying?

"It is an honor to see my recommendations reflected in the live product."
"Well worth it and valuable"
"It's unparalleled. No other vendor provides the access and opportunity for it's respected customers."
"I like having direct contact with Product Management. It feels as though they are very open to ideas."

Alison Lutjemeier

Sr. Manager | Customer Programs

Lauren Johnson

Program Manager | Customer Advisory Board

Created By
Lauren Johnson

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