A few introductions
Kasey Reed-Long, Product Manager
First up - my name is Kasey Reed-Long, and I am a Product Manager...of a little bit of everything :) I work on everything in Naturals, TasteSolutions® Sweet, Tea, Coffee, Beer (my favorite), and I am sure sure I am forgetting something! I am goofy and love to add humor into my story telling (so get ready for some funny memes and videos!). I have 2 beautiful children, I love reading but never have the time because of said beautiful children, and I am a terrible cook! However, I am much better at my job, so you can have plenty of confidence in that at least. Anyway, our naturals exploration has been taxing on my brain cells, but I really, truly believe we have some exciting data and insights to share with you to help with the positioning and story-telling for your brands. Now let me pass the baton to my partner-in-crime for you to meet next and then an introduction of the most important member of our team.
John Rathje, Category Manager - Foods
Hi all. I'm John Rathje and I'm a Category Manager on the Foods team. I work with some of our biggest customers in the Savory and Snacks markets to build strategies, analyze the marketplace with our various CU, Sensory and secondary resources, market our promotions and present trends and innovative concepts. I come to this Naturals Universe project with the same goal as many of you and of our customers: to get a better grip on what the heck is going on in our industry. Clean label is not a fad - it is a revolution. Consumers don't just want processed food to taste like it was made in a restaurant, they want the ingredient statement to read like it too and for the nutritionals to be even healthier! All in a convenient format and at a low price point, of course.
So what does this mean for Givaudan and for our customers? What are people saying, and are their actions matching their words? Well, before coming to Givaudan I was a salesman (in many ways I still am...). I know what it's like to be asked questions like this and to desperately want to have answers that ease customers' minds. That's our goal, to shed light on the evolution of processed foods and beverages and give guidance on consumer needs of today and what they'll be going forward. We'll arm you with stories, facts and insights that you can play back, and in doing so you'll be promoting our partnership as the way for the future. Now I'll turn it over to the most important member of the team, the one enabling us to bring this data to you, Kim Duncan.
Well, I'm not sure I'm the most important in this team, pretty sure we are all equally important, but if that's what Kasey and John think, then who am I to disagree? :) As you heard, I'm Kim Duncan, Consumer Insights Manager for North America. In my role, I support NOAM Beverage Marketing to help them with all of their questions around Consumer. We do everything from simple to complex online surveys to focus groups to exploring Social Media...and if there's a question that one of these methods can't answer, we'll find a way to get that answer! Our goal is to provide our customers with a different view on consumers, focusing mostly on how it relates to flavor of course but also providing some new insights on their category and the beverage space. I've been at Givaudan for 7 years and love the challenges I get asked to solve- one of the most recent being around naturals. The adventure is just getting started with trying to delve into the minds of the consumer and figure out just what they think around this space. Some of the questions we want to answer- do they really know as much as we give them credit for? do they really care? what is important to consumers in this space? Our goal is to try to help our customers figure out what's important to customers- finding info to debunk or confirm certain beliefs and provide a new perspective about consumers and naturals.