Trend update Week 50

Customers loving...

Band tees

Band and logo tees, still selling really well in stores, stock low now in some stores.

Opportunity to evolve into logo/ fashion tees.

Macs

Lots of customer interest this week, especially the clear gingham option, great for festival season.

Bardot tops

Sunglasses

Customers and staff loving the new styles of sunglasses this year. Lots of new shapes and details.

Swimwear

Packages currently building in larger stores, small stores slower to come through. Ahead of competitors like River, Topshop with swim this year, with not a lot seen in their stores yet.

Customer reaction is great so far, a lot feeling package is very young though, more pool party/ fashion looks.

Lots of customer feedback around larger sizes for swimwear, DD+ range? Same for lingerie also.

Some best selling lines

Pu jackets

Upcoming trends....

Cut off jeans

New length denim shorts, River island and Topshop already backing moving into spring. Could be new trend for summer.

Topshop and RIver island styles, with brand new kardashian collection also promoting this new length.

Wedge sandals

Asos, Zara

Going out/ occasion wear

Lots of focus on occasion wear on the high street now, especially where we see upcoming events e.g. Grand national/ladies day. Alot of stores feeling this is a missed opportunity as not a lot of stores with credible 'going out' packages in store now.

River island, Topshop, Wallis, Next, Burton, Dp's

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