Trend update Week 50
Band and logo tees, still selling really well in stores, stock low now in some stores.
Opportunity to evolve into logo/ fashion tees.
Lots of customer interest this week, especially the clear gingham option, great for festival season.
Customers and staff loving the new styles of sunglasses this year. Lots of new shapes and details.
Cut off jeans
New length denim shorts, River island and Topshop already backing moving into spring. Could be new trend for summer.
Going out/ occasion wear
Lots of focus on occasion wear on the high street now, especially where we see upcoming events e.g. Grand national/ladies day. Alot of stores feeling this is a missed opportunity as not a lot of stores with credible 'going out' packages in store now.