SurfVolley Mooloolaba

SurfVolley was established in 2012

  • Approved by SLSA
  • Rolled out to Surf Clubs in QLD, NSW, VIC & SA
  • Activated in 48 Surf Clubs

Founded by 5-time Olympian & Gold Medalist Natalie Cook

The VISION is for SurfVolley to build new and unite existing Beach Volleyball communities from Cairns to Cottesloe

Cairns, Rockhampton, Mackay, Mooloolaba, Surfers Paradise, Coolangatta, Coffs Harbour, Manly, Coogee, Maroubra, Newcastle, Mollymook, South Melbourne, Frankston, Hobart, Glenelg, Scarborough, City Beach, Cottesloe.

Beach Volleyball communities play on our nation's PRIME REAL ESTATE...

...for everyone to see.

Let's start with the kids....

In the Summer of 2015, SurfVolley reached 15,000 Nippers at 39 Surf Clubs

It started with FREE COACHING SESSIONS integrated into Nipper activity rotations

Feedback from Surf Clubs indicated that the SurfVolley was valued as it would greatly help the Nipper retention rate

And then we built JOINT VENTURE EVENTS

WAVE WARRIORS

  • 12 events over 2 summers
  • 4000 participants + 18,000 parents/spectators

SURF LIFE SAVING CARNIVALS

  • Queensland Youth Championships
  • Victorian Youth Championships
  • South Australian Youth Championships
  • Northern Beaches Branch Championships
  • Point Danger Branch Championships (Gold Coast)

And then we built our OWN EVENTS with the help of:

  • Sea FM (Gold Coast & Sunshine Coast)
  • Kennards Hire (Gold Coast & Sunshine Coast)

And we attracted a bit of attention along the way...

Plus we've been invited to State and Branch Surf Life Saving Leadership Camps in SA and Point Danger Branch

And lets not forget the big kids...

SurfVolley is developing a 12 month calendar of events targeting and bringing together specific groups of the wider community including:

  • Gyms
  • Police & Emergency Services
  • Corporate & Media
  • Tourism and Hospitality

In Mooloolaba AND Coolangatta

All linked together by weekly Coaching and Social Competitions - ON THE BEACH

12 Month Plan

April 2017-April 2018

1. Focus on Sunshine Coast & Gold Coast to ensure maximum leverage from Commonwealth Games

2. Develop and complete the 'HUB' Model at Mooloolaba and Coolangatta based on:

  • Free public access
  • Youth coaching and competitions (targeting relationships with Surf Clubs and local Schools)
  • Adult coaching and competitions (targeting specific community groups - gyms, hospitality, emergency services and corporate)
  • Youth and Adult Events - with intention to drive participation from these events into weekly programs
  • Key media partnerships and providers (Sunshine Coast Broadcasters & Austereo)

3. Build BRAND AWARENESS via television

  • Austereo Brandworks Program providing 72 x 15 second commercials per month for 6 months.

4. Build EVENT AWARENESS via radio promotions partners Austereo (Gold Coast) and Sunshine Coast Broadcasters (Sunshine Coast)

  • Promotional airtime plus on-ground activations and social media.

5. Complete Operational, Administrative and Marketing Systems to allow us to duplicate and roll-out in strategic stages Nationally

Key Operational Targets

  • Surf Club Coaching - in 15 Surf Clubs
  • Minimum 4 Youth Events at Mooloolaba and Coolangatta involving Surf Clubs & local Schools
  • Minimum 4 Adult Events at Mooloolaba and Coolangatta (Gym V Gym, Tourism & Hospitality Challenge, Police & Emergency Services Challenge, Corporate Cup. Linked with local charity
  • Weekly Programs established for Youth & Adult Coaching & Social Comps at Mooloolaba & Coolangatta

All this lays foundations to capitalise on participation SPIKE generated from Commonwealth Games - April 2018

3 Year Plan

Apr 2017- Apr 2020

1. Solidify South East Queensland

  • Establish HUBS at Cairns, Rockhampton & Mackay

2. Roll out to NSW, VIC, SA and WA

  • Establish NSW HUBS in Ballina, Coffs Harbour, Newcastle, Manly, South Maroubra, Mollymook
  • Establish VIC HUBS in South Melbourne, Brighton and Frankston
  • Establish SA HUBS at Glenelg, Semaphore, Port Noarlunga, Port Elliot
  • Establish WA HUBS at Scarborough, City Beach and Cottesloe

3. Create State & National Youth Events

  • Regional Championships
  • State Championships
  • National Championships

4. Integrate Social events with Australian event calendar

  • Training camps & Social tournaments for recreational players to connect these players with each other and national players and coaches.

Commonwealth Games

GOLD COAST APRIL 4 - 15, 2018

The PERFECT Leverage Opportunity

Australia are genuine Beach Volleyball medal contenders which will generate a great deal of interest in the sport.

Core SurfVolley programs will be established prior to the Commonwealth Games to ensure increased interest is captured

We have intentions to hold a SurfVolley Youth event on Coolangatta Beach - during the Commonwealth Games. TBC

Commonwealth Games Minister Stirling Hinchliffe and Natalie Cook at the announcement of Beach Volleyball's inclusion.

An estimated $19 Million is being invested in this Beach Volleyball event at Coolangatta

Grandstand to seat 4-5,000 people

Activation & Product Integration Opportunities

Brand Recognition
Product Sampling
Service Providing
Social Media Promotions

Partnership Opportunities

  • Naming Rights
  • Presenting Partners
  • Event Partners
  • Local Partners

Full details of calendar, projected eyeballs, media plan and value available on request.

ON BEACH - ON AIR - ONLINE - Together We Win

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