Independent musicians spend time seeking out venue contact information and rely on their own email/phone pathways to connect with venue booking personnel.
Small music venues require some form of a musician’s electronic press kit, which adds an extra step in the approval process. Popular small music venues found in major cities, can receive hundreds of requests from artists each month, which takes time to organize.
Alex Pickert, Talent Buyer, The Middle East, Cambridge MA: "We do all booking through email / phone calls." -October 2016
Steven Matrick, Talent Buyer, Pianos NYC: "We don’t use any platform currently; we have never found (what’s out there) to be useful" -October 2016
Pencil In is an online platform which streamlines the booking process between independent musicians and small music venues. Artists would be able to interact with venue listings and book shows more fluidly on the Pencil In platform, via mobile device or webpage.
Small music venues would use the Pencil In platform as an artist background check/filtering tool, access to database of musicians and calendar/organizer for their schedule of performances
Jake, booking at Pete’s Candy Store, Brooklyn, NY: "What I’m looking for is some magical tool to coordinate all the back and forth I do with bands, with a synchronized and integrated calendar." -November 2016
Artists: time saved on the booking process to focus on marketing and promotion. Venue search, contact, approval consolidated into one step.
Lizzie Edwards, Lizzie and the Makers: "Reverbnation.com sucks, so does SonicBids.com. They charge money to submit and don’t guarantee a show date. It’s a full time job booking shows/tours as an independent musician." -October 2016
Music Venues: Access to live database of musicians shown in proximity, data on audience attendance at previous shows and other shows happening on the same night. More streamlined filtering system with ratings and data. We help to backfill empty time slots with quality supply (artists/bands)
According to the IndieOnTheMove.com venue database, there are over 7,000 small venues in the U.S.
Studies have shown a 500% increase of employment for independent musicians over the past decade, despite claims by the RIAA that employment is down for full-time musicians supported by major record labels and other traditional performance industries
According to a Nielson SoundScan report in 2013, Independent artists control roughly 34% (majority) of the music industry