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CANADIAN ROCKIES

THE LEGEND OF FORTRESS CONTINUES!

FORTRESS MOUNTAIN RESORT

Message from Thomas Heath, Managing Director

When I first embarked on the mission to redevelop this truly phenomenal ski resort, I thought I was in the skiing business. After all, with over 50% of Alberta skiers going elsewhere to indulge their passion, surely I’d be able to attract enough business to make our numbers work, especially given our close proximity to Calgary and the highest base elevation in Canada. (And SNOW!) It makes rational business sense, right? Skiing is a fairly flat business everywhere except the US and Canadian Rockies and location always wins the day, or so I thought.

Although the above statement is completely valid from a rational perspective, I was wrong. Completely wrong.

It soon dawned on me that we are not in the skiing business. We are in the multi-generational family entertainment business.

Here’s just one example, albeit a little extreme: A family in Sao Paulo watching the scenes filmed at Fortress in the latest Planet of the Apes movie directly demonstrates our ability to entertain every person on the planet in some way. How cool is that?

Skiing just happens to be but one facet of the gigantic 3,600 acre diamond we are entrusted with protecting and responsibly developing.

Of course, not everyone skis. In fact, not everyone likes to ski. (They do, they just don’t know it yet!) But in an age of family fragmentation, it’s more important than ever before to create places and spaces where families can connect and reconnect in a healthy and fulfilling way. For example, when we look at the word “Recreation” we tend only to think of an activity of some kind or another. What we may not realize however is the true meaning of the word:. “RE-CREATION”. We see it on the faces of our guests. We read it in their glowing testimonials. We hear their euphoric voices in our snowcats. In some way, visiting Fortress has re-created them in some way that’s extremely valuable to them. This is especially true of the families that have been cat skiing with us over the past six seasons. Families that play together, stay together.

Fortress is the perfect landscape for re-creating family bonds while enjoying some recreation. Not only that, it’s Alberta’s last chance at creating a truly world-class destination resort.

We have to continue broadening our appeal to the kids, the parents and the grandparents in each and every family. And we will continue to do that. It’s our sole mission. And in today’s world, it’s a vital one.

Here’s one more: My late wife Tanya came up with some incredible ideas before we lost her to cancer in June of 2012. One of my personal favourites is the "Food Cat”. Picture one of our snowcats converted into a mobile food and beverage outlet. It’s never been done but we know it’ll be a huge hit with the crowds. Music, loungers, sunshine and deep snow in a remote area. Where does it get better than that? She’ll be proud: Tanya’s Food Cat! My new wife Melanie is moving forward with her ideas and coming up with many more. I’m very fortunate to have had these genius women in my life.

So in closing, I urge you to join us as we continue to grow this incredible, once-in-a-lifetime adventure. We have perseverance, imagination, curiosity and a world-class team of passionate leaders assembled. We're a successful business because we are all doing something that is aligned with who we are at the highest level. It feels right. It feels good. Because it is.

What do we need to get to the end of the next phase? You!

Fortress Forever!

The Heath Family

Thomas, Melanie, Rowan, Adrian and Max

Photo taken by Don Bell - featuring Thomas Heath

ALBERTA'S SKI INDUSTRY SITUATION

  • Albertans ski over 5 million days per year, only 50% of that is in their own Province!
  • The 50% that leave Alberta to ski spend over $450 million outside of Alberta, while facing long drives or flights to their ski destinations.
  • Existing ski hills are operating at capacity and are highly constrained within National and Provincial Parks.
  • Alberta ski hills have no true ski-in, ski-out accommodations, so skiers look elsewhere.
  • No locations for greenfield construction of new ski resorts available in Alberta.
  • Even if available, greenfield construction would be cost prohibitive.
  • Albertans and international guests are limited in their winter, outdoor, family all-inclusive holiday and wellness experiences, so...
  • ... they go to British Columbia, Montana and Idaho to ski.

FORTRESS MOUNTAIN RESORT WILL HELP SLOW THE EXODUS OF SKIERS!

OUR HISTORY RUNS DEEP!

ALBERTA SKI INDUSTRY SOLUTION

  • Fortress Mountain Resort, an iconic Alberta paradise, just over one hour away from Calgary.
  • The Legendary ski resort established in 1967, undergoing complete facelift and targeted to re-open in 2018/2019.
  • KPOW! Cat Skiing operations established since 2011. http://www.kpow.ca
  • An experienced management team and advisory board have come together under Fortress Mountain Holdings Ltd. (FMH) to provide the solution for Alberta skiers.
  • Over $40 million of existing infrastructure is in place, reducing the cost of re-opening.
  • A comprehensive master plan has been prepared by Ecosign Mountain Resort Planners.
DROPPING BOMBS. ALL IN A DAYS WORK TO KEEP OUR GUEST'S SAFETY & EXPERIENCE EXCEPTIONALLY HIGHER!

THE FORTRESS ADVANTAGE!

THE HIGHEST BASE ELEVATION IN CANADA!
OVER 2,500 VERTICAL FEET!
OVER 2,200 SKIABLE ACRES AT FORTRESS
81 EXISTING SKI TRAILS WITH MORE TO COME!
FORTRESS MOUNTAIN FAMOUS FOR HAVING DEEP POWDER (600cm - 900cm Average Annual Snowfall)
ENORMOUS GROWTH POTENTIONAL WITHIN THE 3,600 ACRE LEASE BOUNDARY

ADDICTED TO SKIING?

THE WAIT IS ALMOST OVER!

EXISTING INFRASTRUCTURE VALUE

Fortress Mountain Resort is a unique “brownfield” re-development opportunity, with over $40 million replacement cost savings due to existing infrastructure!

ECOSIGN RESORT MASTER PLAN

PHASE 1 - JUST THE BEGINNING!

LIVE TO SKI!

FORTRESS MANAGEMENT TEAM!

THOMAS HEATH

Managing Director

At age 18, Thomas spent 2 years at Sunshine Village as a lift operator. After that he became an airline pilot at age 23, owned a flying school and was an airshow pilot for ESSO for several years before moving to Eastern Europe. After returning to Canada, and a lifelong entrepreneur, Thomas jumped at the opportunity to take over majority ownership of Fortress Mountain Holdings Ltd. along with his wife, Melanie.

CHRIS "Chevy" CHEVALIER

President

After beginning his ski career as a gondola operator in 1980, Chevy gained rapid prominence in the ski industry in Canada and New Zealand before becoming Mountain and Risk Manager at Sunshine Village Ski Resort and a member of the Leadership Team. Chevy brings a wealth of insight, contacts and expertise in ski resort planning, development and operations.

CHRIS MUELLER

Director of Operations

Chris began his ski industry career in 1995 at age 18 as a lift operator at Sunshine Village where he developed the Terrain Park program. Chris left Sunshine in 2000 to start a tour company called Giddy Goat Adventures until 2007 when he returned to Sunshine to develop and expand the snowmaking program.

ADVISORY BOARD

DON BELL

Co-Founder of Westjet Airlines

As one of the founders of Westjet, Don knows that when you win the hearts and minds of your people they will serve your customers better than anyone else and take your business to amazing heights. Westjet became one of the most successful airlines in North America by aligning values and interests of its People with those of the Company. Don is a ski lover, has been part of the KPOW! cat skiing operations from the start, and is a strong advocate for the re-opening of Fortress Mountain Ski Resort.

PATRICIA PHILLIPS

CEO of PBA Land Development

Patricia leads the overall growth and management of PBA Land, where she brings over 25 years business experience in a variety of high profile rolls. Prior to PBA, Patricia founded 3 successful oil & gas companies and worked on Wall Street managing the energy and sovereign sectors. She has won numerous awards in real estate development.

JEFF BLAIR

Former COO of Genesis Land Development Corp.

Jeff is a born and raised Calgarian and has spent many joy filled days skiing Fortress Mountain. Jeff could not pass up on the opportunity to be involved in the resurrection of Fortress. Jeff's a Professional Planner with over 25 years experience in both public and private sectors of land development planning, and brings policy development and project implementation to the Fortress Team.

BE A PART OF THE FORTRESS LEGEND

CONTACT US!

SUPPLEMENTAL INFORMATION

THE LEGEND OF FORTRESS CONTINUES!

CELEBRATING 50 YEARS!

  • Established in 1967 as Snowridge Ski Resort by Calgarians Dave and Evan Bullock.
  • Purchased by Aspen Skiing Corporation in the early-70’s and renamed Fortress Mountain, after the iconic mountain that towers over the ski hill.
  • Taken over by Resorts of the Canadian Rockies (RCR) in the 90’s.
  • Closed by RCR in 2004 due to lack of investment required to compete in the market.
  • The Banff Railway Company bought Fortress in 2005 with plans to revive it.
  • FMH signed a long-term lease for Fortress in 2011 and began cat skiing operations.
  • FMH has invested over $2.5 million and generated $2.5 million in revenue over the last 4 years. All $5 million has been invested into the redevelopment plan.
COME MAKE YOUR OWN HISTORY!!

OUR HISTORY RUNS DEEP!

REBIRTH OF A LEGEND

MASTERING THE PLAN

PHASE 1:

  • 7 chair lifts, ski terrain includes front-side, back-side, and far-side with total lift capacity of 2,870 skiers at one time (SAOT).
  • Utilizing existing trails, plus 3 new ones; tubing area.
  • New day lodge with restaurant.
  • Existing townhouse building renovated and expanded.
  • Estimated capital required = $29 million + $1 million working capital.

PHASE 2:

  • A total of 16 chair lifts with total lift capacity of 4,840 skiers at one time (SAOT) and 55 kilometers of ski trails.
  • Additional cat skiing, hike-in and cross country trails.
  • Build-out includes 5 high-speed detachable quads, 2 fixed-grip quads, 5 platter surface lifts, 4 moving carpet beginner lifts.

ECOSIGN IS A WORLD LEADER IN CREATIVE DESIGN SOLUTIONS FOR MOUNTAIN RESORTS.

one mountain. many paths... INFINITE POSSIBLITIES!

SKI INCREDIBLE TERRAIN!

HIGHEST BASE ELEVATION IN THE CANADA!
FORTRESS IS MORE THAN A SKI RESORT!

DOWNHILL SKIING TERRAIN

PHASE 1 | PHASE 2

MASTER PLAN by ECOSIGN
DREAMING OF FORTRESS... THE WAIT IS ALMOST OVER!

MARKET COMPARISION

RAVE REVIEWS

HOLLYWOOD LOVES FORTRESS!

FORTRESS IS A PRIME DESTINATION FOR THE FILM & MOVIE INDUSTRY!

MOVIES FILMED AT FORTRESS MOUNTAIN RESORT

COMMERCIALS FILMED AT FORTRESS!

COCA-COLA

DODGE RAM TRUCKS

AUDI

MEDIA & NEWS

As a prime film destination, Fortress is rewarded by the trickle down economic benefits from the film & movie industry.

FORTRESS FEATURED ON CTV NEWS!
LUXURY SKI-IN, SKI-OUT ACCOMMODATIONS

FUTURE RESORT FACILITIES

LUXURY MOUNTAIN ACCOMMODATIONS

CANADA'S HIGHEST ELEVATION MOUNTAIN SPA! HEALING AT 7,OOO FEET

Canada's Highest Alpine Spa & Wellness Centre!

INCREDIBLE POTENTIAL. INFINITE POSSIBLIES!

FORTRESS MOUNTAIN RESORT PLANNED AMENITIES:

Restaurant and lounge

Meeting & conference rooms

Coffee and juice bar

Library and social rooms

Outdoor fire-pit lounge

SKI INDUSTRY FIRST!

FOOD CAT. ONLY AT FORTRESS!

EAT ON THE SLOPES BY FOLLOWING THE ROAMING FORTRESS FOOD CAT!

FORTRESS IS NATURE'S BIGGEST FAN!

NATURE THERAPY!

Experience the Canadian Rockies at over 7,000 feet!

Incredible Wildlife Abounds in the Canadian Rockies.

FORTRESS MOUNTAIN RESORT RESPECTS AND MAKES THE PROMISE TO PROTECT THE WILDLIFE AND THEIR NATURAL HABITAT.

One touch of nature makes the whole world kin - William Shakespeare
BE PART OF THE RESTART!

ALBERTA INVESTOR TAX CREDIT (AITC)

Celebrate the Savings!

  • New Initiative under the Alberta Jobs Plan to encourage investment and create jobs.
  • Intended to promote tourism and diversification for the Province.
  • Three year program to investors who provide venture capital to eligible businesses.
  • FMH has been approved as a an Eligible Business Corporation (EBC).
  • Both individuals and corporations are able to invest under the AITC.
  • Must hold the EBC common shares for 5 years.
  • Maximum credit of $60,000 per year, cumulative $300,000 over 5 years.
  • For example, a $1 million investment would receive Alberta Investor Tax Credits as follows:

TECHNICAL ADVISORS

PROFESSIONAL ADVISORS

We hope you enjoyed the presentation!

Credits:

Created with images by Falashad - "Musing"

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