Although we think that decision-making about brands depends strongly on functional benefits, it all comes down to one question: how will this make me feel?
– Kim Cramer and Alexander Koene, BR-ND
Case Study: Anthropologie
TYPOGRAPHY + IMAGERY + STYLE
A visual strategy that dictates the "look" of the brand and is applied across multiple media platforms. It should incorporate a consistent visual identity which includes: logos, and supporting icons, typography, stylistic elements, photographic styles, color palettes, and strategically curated content.
Case Study: Chipotle