Marshall McLuhan 1911-1980

  • Marshall McLuhan was born in Edmonton, Canada on July 21, 1911
"We become what we behold. We shape our tools and then our tools shape us"

McLuhan studied as an undergrad at the University of Manitoba in Canada, and later did graduate work at Cambridge University, where he eventually became inspired to study media analysis. He later taught at Taught at University of Wisconsin (Madison): 1936 to 1937, and St. Louis University from 1937 until 1944. He has published over 15 books, and has given many lectures during his teaching years

"The medium is the message"

In his most famous book Understanding Media, published in 1964, McLuhan writes of the effects of media in society. He describes media as an "extension of the body", like radio is an extension of hearing, and books are an extension of sight. He says other objects have this extension as well, like the lightbulb which extends our vision in the dark. In the book, he argues that the content of media has little effect on society, but the channel of media itself has the same effect on society no matter the message.

"He was appointed in 1963 by the President of the University of Toronto to create a new Centre for Culture and Technology to study the psychic and social consequences of technologies and media". It became the McLuhan Centre for Culture and Technology. The school gives a prize in honor of McLuhan. "The Marshall McLuhan Prize is the Embassy of Canada in Manila’s flagship public diplomacy initiative. Launched in 1997, this is an advocacy to encourage investigative journalism in the Philippines with the belief that a strong media is essential to a strong democratic society."

He has received many awards, including Honorary Award in Culture and Communication (Niagara University, New York), 1967 and President’s Cabinet Award (University of Detroit), 1972

Famous Works by Marshall McLuhan

Bibliography: Gordon, Terrence. "Who Was Marshall McLuhan? – The Estate of Marshall McLuhan." Who Was Marshall McLuhan? – The Estate of Marshall McLuhan. The Estate of Corinne & Marshall McLuhan, July 2002. Web. 20 Feb. 2017.

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