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Joey Iest Racing 2022 MARKETING PROPOSAL

In 2022 Joey Iest Racing is seeking primary and secondary sponsorship for the 2022 season. Joey is excited to announce that he will return to Naake - Klauer Motorsports to compete for the ARCA Menards Series West championship after missing the title in 2021 by only 8 points. The following pages will give you insight into Joey Iest the driver, the Race Teams and Racing Series.

Introducing Joey Iest
  • Age: 18
  • Birthday: February 12
  • Home Town: Madera, CA

"The Farmer's Choice"

Joey Iest resides in Madera California where he and his family have been in the farming and dairy industry for 5 decades. Joey was honored to be a part of the 2021 World Milk Day Video!

(Click above to watch video)

Joey at work on the Iest Dairy Farm

Featured Post "My Job Depends on AG"

The #54 My Job Depends On AG Ford

Joey Iest

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Career Highlights

Joey started racing in 2012 at the age of 9. From 2012 to 2016 he raced Quarter Midgets winning many races, club track records and track championships. In 2017 he moved up to the USAC Speed2 Midget Series earning Rookie of the Year. In 2018 he raced both dirt and pavement in the USAC Western Speed2 Midget series where he finished the season in 2nd place in both the pavement and overall championship standings. Joey also competed in the 51FIFTY Jr. Late Model Series for Naake-Klauer Motorsports at both Madera Speedway and Las Vegas Motor Speedway’s Bull Ring.

2019 Jr Late Model Championship

In 2019 Joey drove the number #88 Chevrolet Late Model for Naake-Klauer Motorsports in the 51FIFTY Jr Late Model series where he won the 2019 Championship. Joey also competed in 7 Nut-Up Pro Late Model Series races at Madera Speedway. In addition to the Late Models, Joey competed in selected USAC Western Speed 2 Midget races, winning 7 races in 7 starts.

Madera Speedway Awards Banquet

In 2020 Joey competed in the Nut-Up Pro-Late Model Series, the SRL Super Late Model Series, and the ARCA Menards West Series. Select SRL Super Late Model races are televised on Mav-TV and the ARCA Menards West Races are televised on NBC Sports Network.

Joey on camera "MAV-TV Interview"

In 2021 Joey raced for DGR (David Gilliland Racing) in the ARCA Menards Series East where he finished 5th in championship points. Joey also competed in the ARCA Menards Series West for Naake - Klauer Motorsports where he scored his first ARCA win at Colorado National Speedway and finished the year 5th in points only 8 points behind the 2021 champion. These races were televised on NBC Sports Network, FoxSports1, FoxSports2 and MAVTV.

Joey and NASCAR Team Owner David Gilliland

Brand Exposure

The ARCA Menards Series

The ARCA Menards Series network reaches out through a variety of media, including live and tape-delayed TV, broadcast and satellite radio, streaming services, social media platforms.

ARCA Menards Series West will visit 6 of the top 20 TV Markets, including four of the top five and six of the top 10:

  • ARCA has been a top-rated series on the FOX Sports Broadcasting motorsports programming outlet which is now FS1.
  • The ARCA Menards Series West receives national broadcast exposure with tape-delayed television broadcasts on NBCSN and will be streaming live on NBC Sports Gold TRACKPASS.

As a Race Face Advancement driver Joey gains additional exposure on Race Face Driver Updates a weekly show that keep fans, and sponsors updated with the latest results as well as post race video recaps directly from Joey on race weekends. In 2022 the Race Face Driver Update show will be a stand alone 30-minute weekly program featured on Racing Americas online platform as well as their NEW TV Channel available on Roku, VIZIO, TIVO, Sling, YouTube, Select-TV, Plex, PLUTO-TV, XUMO, and more!

2022 Schedule

ARCA MENARDS WEST SCHEDULE

  • Mar 11 - Phoenix Raceway
  • Mar 26 - Irwindale Speedway
  • Apr23 - Kern County Raceway Park
  • Jun 4 - Portland International Raceway
  • Jun 11 - Sonoma Raceway
  • Jul 2 - Irwindale Speedway
  • Aug 20 - Evergreen Speedway
  • Sep 3 - Portland International Raceway
  • Oct 1 - All American Speedway
  • Oct 14 - Las Vegas Motor Speedway
  • Nov 5 - Phoenix Raceway
NASCAR ARCA Fan Demographics

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Loyal Fanbase...

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Responsive Fanbase...

The NASCAR ARCA fans are more responsive to a sponsors brand than the general population.

  • 56% more likely to engage with a sponsor brand
  • 38% more likely to be loyal to a sponsor brand
  • 23% more likely to consider a sponsor brand
  • 93% more likely to recommend a sponsor brand

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Sponsorship Activation: Joey Iest Racing can work with your marketing and brand managers to create a custom activation program tailored to meet your needs. Including driver appearances, show car appearances as well as POP displays and much more.

Racing For A Cause

MISSION STATEMENT

The Friends of Jaclyn Foundation's mission is to improve the quality of life for children battling pediatric brain tumors and other childhood cancers by pairing them with local sports teams, clubs, and community groups.

Joey displays the FOJ logo on his uniform and car.

Founder Denis Murphy shares how racing has impacted FOJ's mission to raise awareness.

For complete information on the FOJ program CLICK HERE

Friends of Jaclyn Foundation is a 501(c)(3) not-for-profit charitable organization. (Tax ID 20-8326822)

Contact Information

Race Face Brand Development

Rod Wortham

rod@racefacebd.com

(727) 247-5597

www.joeyiestracing.com