March 2017 product meetings

OCT Effectiveness Assemblage

Coulda been better: Amanda – 1,666 people reached – 1 like/comment/share, 5 post clicks
Proud: Amanda – 1,227 people reached - 47 reactions/comments/shares - 60 post clicks
Proud: Marco
Coulda been better: Marco

Team and performance update ...

DS Meeting

Shannon

OLD AD -> $93.44 per lead (went up from $15), 6040 reach, 9505 impressions, 119 clicks, 1.252% CTR

NEW AD -> One new lead in service area, 2,894 reached, 63 clicks, average CPM $26.32, set bidding to $35 to get CPM down, average CTR 1.157%

Piropos: Clicks to site, 97 link clicks, $0.77 per link click, 4,803 people reached, average CPM $8.94, average CTR 2.284%

Alex

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Lauren

targeting: financial income:$100,000 - $125,000 $125,000 - $150,000 $150,000 - $250,000 $250,000 - $350,000 Over $500,000 Demographics>work>employers Bassist Musician R&B Demographics > Work > Job Titles Bassist Musician Interests > Additional Interests Bass (instrument) Bass guitar Bass Player (magazine) Bassist Gospel Latin American music Latin Music Latin music (genre) Interests > Entertainment > Music Gospel music Rhythm and blues music

Rachel

OLD AD -> Enterprise Wood Products – Lead Generation Ad Total number of leads: 8 Total spend: $153.31 Cost per lead: $19.16 1 copy – 5 images (2 worked) Nothing came of the leads we generated for him, no sales.

NEW AD -> 17 leads, $27.33 per lead, CPM $21.34, CTR 1.975% //// Changed the targeting and removed people interested in home improvement and added home owners. Slightly changed the copy so that it was shorter and easier to digest. Turned off images that weren’t working as well as the others.

TRE Workshop ad – Week 1 – ideas for changes for week 2 starting on Wednesday Current cost per click - $0.60 – 74 clicks $100 per week – 4 audiences – 6 images – 4 copy CTR 1.217% Avg. CPM $3.93

Mike

Cancel debriefing ...

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