For example, the NFL has utilized the "guilty until proven innocent" concept due to the growing dislike for certain teams because of the past acts the entities have committed.
The Washington Redskins have been highly discriminated against for their racist namesake towards Native Americans.
Tom Brady and the New England Patriots have been discriminated against for their past acts of cheating.
The Dallas Cowboys have been hated for their owner, Jerry Jones, buying out prime-time players in order to stack their team.