Who are they?
Homophobic university students are usually young people of 18-26 years old. They tend to adopt negative stereotypes and prejudices. Occasionally, they demonstrate provocative and violent attitudes towards the LGBTQ Community, including swearing, offending, humiliating and marginalizing anyone who is different. They believe that being homosexual is a sickness, something abnormal, or they call it a trend of our times. They tend to be ignorant on issues about homophobia. They do not research the issue, thus they do not learn. Occasionally, when they find out that someone close to them is homosexual, they slowly disappear from his/her life.
What do they need?
It is important for university students to get informed and develop awareness in related issues concerning the LGBTQI+ Community, and to go beyond their prejudices. The aim of this project is to do exactly that. It is hoped that if they are better informed, they will realise the importance of this issue and with a free mind, they might leave behind any previous prejudices they used to have.
- LGBT event (people from the community joined and tell their stories)
- LGBT Con (Conference with games + stories + movies)
- Informative Leaflets
- Infographic (LGBT related)
- Zines / Booklets / Brochures
- Posters - Campaign
- Informative Website
- Quiz on a Website
- LGBT App
- Create LGBT table / inform about LGBT issues
- Leaflets on Student cars
- Concert / Theatre
- Street Art / Graffiti
- Wayfinding - stickers lead to the playing cards stand
- Playing Cards inform you about LGBT - students can have for free to play
- Interactive stand for the playing cards
- Interactive installation / user can join
- Live action Video
- Motion graphics
- Board Game
- One-off event with games
- Social Experiment
- Table / Stand
What do our target audience enjoy doing?
Often university students enjoy playing cards, while drinking their coffee at the university student coffee shop. Therefore, we came up with the idea of creating special playing cards, designed to inform young people about LGBTQ. We can say for certain that most of them have never been informed about issues relating to the LGBTQI+ Community.