2018 Board of Directors University of Kansas Sport Management

We are thrilled to announce the inaugural University of Kansas Sport Management Program Board of Directors. These eleven KU alums will provide invaluable insight to the faculty and students as the program continually grows and adapts in a ever-changing sporting landscape.

We have hundreds of incredible alumni and it was extremely difficult to pick just eleven for this Board. Each of the members below are proud Jayhawks and have graciously agreed to serve a two-year term. Please take a few minutes to scroll down and learn more about the members of the first KU Sport Management Program Board of Directors.

Rock Chalk!

José Muñoz, KU Athletics

José Muñoz is the Director of Operations for Student-Athlete Development and Leadership/Rowing at Kansas Athletics. José also works with senior administration to develop diversity and inclusion initiatives for student-athletes and staff and serves on special committees through the University. He has assisted in the creation of the “Kansas Way,” a new human resources program for all incoming graduate assistants and part-time staff at Kansas Athletics. He has played a pivotal role in developing and refining of KU Leads department’s leadership curriculum to support students’ transition into intercollegiate athletics and prepare them for success on-and-off the playing field. Additionally, the 2014 KU Sport Management graduate attended the 2016 Summer Olympic Games as a United State Olympic Committee Volunteer at the USA house in Rio de Janeiro, Brazil. In the summer of 2017, he spent the summer leading student groups through educational, adventure, and critical issue programs abroad in the Dominican Republic. Since 2016, José has been an active member of the University of Kansas Diversity, Equity, and Inclusion Advisory Group, University of Kansas Sexual Assault Campus Committee, Kansas Athletics Diversity Committee, and Kansas Athletics Advisory Committee. While at Kansas, Muñoz competed in cross-country as a Jayhawk for two years before an injury cut his career short.

Kerri Troyer, Sprint Center/AEG

Kerri Troyer, Director of Ticket Sales at Sprint Center, is an experienced sales professional with 16 years of demonstrated history of working in the sports and entertainment industry. For the last 10 years, Kerri has cultivated relationships and created lasting memories for her clients at Sprint Center, Kansas City’s home for live entertainment and sporting events. Her sales experience while at the Arena includes premium sales, season and group ticketing. Prior to joining Sprint Center, she called Grand Rapids, Michigan home while building her career at the West Michigan Whitecaps, Single A affiliate of the Detroit Tigers. She spent a season in event operations before finding her passion in sales. Kerri is a Life Member of the Alumni Association and a proud 2000 graduate with a Bachelor of Science in Education focused in Sport Management from the University of Kansas.

Rob Thomson, Sporting Kansas City

Rob Thomson, Executive Vice President of Communications and Digital for Sporting Kansas City, has more than two decades of professional experience in sports communication, marketing, advertising, public relations and digital media. The Kansas City native, who began his first stint with the Major League Soccer club in 1997, oversees a variety of areas for Sporting KC — including public relations, communications, brand advancement, community relations and digital and social media. Thomson’s duties expand into the promotion of world-class Children’s Mercy Park as a premier venue for major sporting events outside MLS, concerts, shows and more. He also assists in the oversight of other state-of-the-art properties such as Sporting Fields + Athletics and No Other Pub. Thomson was a two-sport scholarship athlete at Southern Methodist University, graduated from Baker University and holds a master’s degree from the University of Kansas. He has also previously worked in the sports marketing and advertising field and served as a sports marketing professor at Willian Jewell College. Thomson is a board member for the Greater Kansas City Attractions Association (GKCAA) and works extensively with The Victory Project, the charitable arm of Sporting KC that unites players and fans to help children battling cancer.

Derek Trammell, U.S. Soccer

Derek Trammell is the Manager of Referee Programs with U.S. Soccer; focusing on the business, operations & events within the department. Derek oversees a program that consist of 55 state associations, with 140,000 referees and membership, taking a hands-on approach to ensure the programs operation is effective in producing world class referees. A former educator and coach, Derek is passionate about the holistic development of his employees; working directly with them to ensure they are developing both personally and professionally during their time with the Federation. Previously with Sporting Kansas City for three seasons, Derek has significant exposure to Event & Gameday Operations, along with Fan Experience. He honed his skills and desire to increase motivation during his time with the Sport Management program at the University of Kansas, where he earned his Master’s Degree in 2015.

Jennifer Dominguez, Big Ten Conference

Jennifer Dominguez serves as the Assistant Director of Compliance for the Big Ten Conference. Prior to this position she worked as a Compliance Coordinator with Texas Tech athletics. She also served in compliance roles at Kansas and Iowa State. Dominguez was a four-year member of the soccer team at Iowa State where she was named to the Big 12 Commissioner’s Honor Roll three times and earned All-Big 12 and All America honors in 2012. She earned two undergraduate degrees from Iowa State and completed her master’s degree from Kansas in 2015.

Tyler Epp (right) after a guest lecture in February 2017

Tyler Epp, Kansas City Chiefs

Tyler Epp (JD 2003) was hired as the Kansas City Chiefs’ Vice President of Business Development in 2013. Epp is skilled and experienced in partnership development, commercial program development and management, negotiation, team building, personnel hiring and management, creative problem solving, and implementing positive organizational change. In his role with the club, Epp oversees corporate partnership sales and service, local and regional media rights negotiation and implementation, premium sales and service, and ticket sales and operations. He is responsible for establishing the commercial direction for the franchise, including maintaining and establishing relationships with key members of the business community in Kansas City and throughout Chiefs Kingdom. Epp joined the Chiefs after four years as the Vice President of Business Development and later Senior Vice President of Business Development with MLB’s San Diego Padres.

Valerie White, Cowley College

Valerie White is currently the admissions coordinator at Cowley College. As the admissions coordinator, she supervises and assists Admissions Representatives in the implementation of the admissions recruitment plan through campus visits and events, high school visits, college fair's, adult education fair's, academic advising, billing and receiving, financial aid, and other recruitment strategies. White also manages all student-athlete and international student enrollment. Before joining Cowley’s admissions team, Valerie spent three seasons as the Coordinator for On-Campus Recruiting for football at Indiana University, bringing in the top recruiting classes in the school’s history as well as back-to-back bowl game appearances (the first in over 20 years). Prior to Indiana Football, White was a graduate manager for Florida Atlantic's men's basketball and graduate assistant for the football team with previous experience as an intern for the women’s basketball team for two seasons during her undergraduate career at KU.

Kent Weiser, Emporia State Athletics

Kent Weiser assumed leadership as Athletics Director of Emporia State University in 1999. Throughout the past 19 years, ESU Athletic programs have consistently competed at the national level of NCAA Division II. Emporia State programs continue a streak of 15 straight years with at least one program finishing with a top 10 national ranking. The Hornet softball team finished NCAA National Runner-up in 2006 and 2008. ESU Baseball finished National Runner-up in 2009. The Hornet Women’s basketball was NCAA National Champions in 2010. A native of Great Bend, Kansas, Weiser earned a Bachelor of Arts degree in 1981, and a Master’s of Education degree in Sports Management in 1992, both from the University of Kansas. He began his career in athletics at KU, where from 1981-88 he served the Jayhawks as Women’s Golf Coach, Ticket Manager, and Athletics Marketing Director. From 1990-93, he was the director of Development at Ottawa University, and in 1993, joined the athletics department at Oregon State University, first as Director of Corporate Marketing, then promoted to Associate AD for External Operations.

Bailey Thayer (center) speaks with students at a KU Sport Management Networking Event in Spring 2017

Bailey Thayer, Williams Education Fund

Bailey Thayer started at Kansas Athletics in August of 2013 and currently serves as the Assistant Director for the Williams Education Fund. A native of LaCygne, Kan., Bailey earned her Bachelor’s degree in Sport Management with a minor in Business in 2014, and earned her Master’s degree in Sport management in 2016. She began her career with the Williams Fund as an intern working events in the fall and then completed her spring internship learning the day-to-day internal operations in the Williams Fund office. Eventually, she accepted a graduate assistant position while completing her Master’s degree. Following graduation, she joined the Williams Fund staff, full-time, as the Assistant Director where her main responsibilities include managing a portfolio of Williams Fund donors and managing donor ticket and parking requests.

Lee Johnson, USA Diving

Lee Johnson is a 20-year veteran of the sports industry and is currently the CEO of USA Diving. Lee began his career in sports with University of Missouri-Kansas City Athletic Foundation as an intern that was part of the curriculum in the Kansas Sports Management program. He left UMKC to work for Sprint in their Brand & Sponsorship Group where he was a part of the team managing NFL, US Ski & Snowboard, PGA, and Collegiate partnerships. Lee spent time in San Francisco with Gravity Television & Sports Marketing working on strategy for the Charles Schwab & Yahoo sponsorship portfolios. He was fortunate enough to return to Mt. Oread to work as Director of Marketing for the KU Athletic Department before taking a position as Assistant Athletics Director at the University of Texas – San Antonio. Next, Lee spent almost 5 years working for Red Bull North America in Field Marketing where he was able be a part of the growth of one of the leading energy drinks in the world. After Red Bull, Lee took the position of Vice President of Marketing for USA Gymnastics where he spent over 7 years before becoming the CEO of USA Diving in May of 2017. Lee resides with his wife Heather (KU ’97) and their five children in Fishers, IN.

Claire Schaeperkoetter, Northern Illinois University

Claire Schaeperkoetter is currently an Assistant Professor of Sport Management at Northern Illinois University. She has received two degrees from the University of Kansas – a PhD in Sport Management in May of 2017 and a M.S.E. in Sport Management in May of 2014. Dr. Schaeperkoetter’s research typically relies on the intersection of organizational behavior, organizational theory, and sport finance to analyze decisions of sport leaders, sport employees, and sport participants. She also has teaching experience in Sport Finance, Sport Marketing, Sport Communication, and Sport Ethics. She is the past co-president of the Amateur Sport Research Center and is currently on the Journal of Amateur Sport’s Editorial Board. Claire has had practical industry experience with the athletics department at the University of Kansas in compliance and in facilities and events, with the athletics compliance office at the University of Miami (FL), and with the ticket office with the NBA’s Miami Heat. A 2012 graduate of Washington University in St. Louis, Claire double-majored in Psychology and Spanish and was a member of the women’s basketball team, winning a national championship in 2010.


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