Mash & Brew promotional material
Mash & Brew is a unique solution to the problem of bringing adult gamers aged 21 and over out of their homes breaking free from their social anxiety and enjoying a fresh beer. The new brews will draw craft beer enthusiasts and bring them together with video game players to form new friendships in a relaxing and judgement free environment.
No other business out there right now provides this specific type of entertainment and socially accepting environment. Mash & Brew is a unique solution to the problem of bringing gamers out of their homes while breaking free from their social anxiety and enjoying a fresh beer. There are several similar businesses that provide arcade and video games as entertainment or a space to fresh enjoy craft beer, but no space allows for both simultaneously.
The primary competitor business to Mash & Brew is a small chain of arcade bars called Barcade located in New York City. At Barcade, one could sit and enjoy a brew from their extensive beer list at the bar or play one of dozens of classic stand-up arcade machines. While this establishment may have similar features to Mash & Brew, there is one very distinct difference between the two establishments.
Barcade does not produce their own beverages on site. They focus more on importing beers from breweries across New York and in the general New England area.