Myrtle Beach Pelicans YOUR COMMUNITY TEAM

2016 ON-FIELD HIGHLIGHTS

Pelicans took the Mills Cup series 3-1 over the Lynchburg Hillcats

Myrtle Beach became first team to repeat outright championships in 30 years. The 2016 championship is the fourth in franchise history. Myrtle Beach claimed the outright title in 2000 and 2015, while earning a split of the 1999 championship with the Wilmington Blue Rocks due to Hurricane Floyd. Ten players from the 2016 Pelicans team earned their third consecutive ring, while 15 players from the 2015 championship team also contributed to the 2016 title.

FUN FACT:

The team finished the regular season with an 82-57 record which included a 22-5 record in the month of August. The Bird's August record tied with the Eugene Emeralds, Short Season affiliate of the Cubs, for the best record in all of professional baseball! Behind the Pelicans and Emeralds were the Chicago Cubs at 22-6.

SEASON RECAP VIDEO

Yasiel Balaguert Sets RBI Record

Balaguert set a new Pelicans single season record with 96 RBIs during the regular season. His year included 19 home runs that aided him on his way to a record breaking season.

Charcer Burks earns 2016 Rawlings Gold Glove Award

The Pelicans outfielder was been named a 2016 Rawlings Gold Glove Award® recipient for defensive excellence in left field. For the third year in a row, a Myrtle Beach player has won a Gold Glove, with Burks following Hanser Alberto (shortstop, 2014) and Trey Martin (center field, 2015).

Trevor Clifton Named Cubs Minor League Pitcher of the Year

The right-hander led the Carolina League in ERA (2.88), WHIP (1.16) and opponents batting average (.225), while finishing third in strikeouts (129). The right-hander was named the league's Pitcher of the Year.

David Bote Named Mills Cup MVP

Bote led the postseason run, going 15-for-26 (.577) with five doubles and nine RBIs in seven games.

ATTENTION GRABBING PROMOTIONS

2014: Travoltafied Night

Coverage of the promotion on ESPN's Olbermann

2014: Prostate Cancer Awareness Night & In-Game Prostate Exam

2015: Deflate Cancer & Testicular Awareness Night

Rocky Mountain Oysters Eating Contest

2015-16: Old School Hip Hop Night with Biz Markie

2016: Woman Goes Into Labor During Game

COMMUNITY IMPACT

The mission of the Myrtle Beach Pelicans Community Fund is to make the Grand Strand Community a better place to live, work and play. Through fundraising efforts, donations, community giveback, volunteer time, and in-kind services the Pelicans are committed to using the power of sports to create positive change.

$1,000,000+

As part of the Myrtle Beach Pelicans Community Fund we established the PLAY IT FORWARD initiative which encourages others to help create a positive movement through grass roots activities. Since the initiative began in 2013 the Pelicans have raised more than $1 MILLION for local charity organizations!

2016 COMMUNITY IMPACT TOTAL: $299,734+

VOLUNTEER HOURS: 300+

COMMUNITY ORGANIZATIONS AFFECTED: 294

Click the button below to view a detailed summary of our 2016 community efforts.

JUSTIN FLETCHER - AN EXPERIENCE OF A LIFETIME

VERO BEACH, Fla. (Jan. 19, 2016) - The Myrtle Beach Pelicans helped Justin Fletcher achieve a lifelong dream by sending him to the Minor League Baseball Umpire Training Academy in Vero Beach last week as a VIP Guest. Fletcher, a part-time club employee with a cognitive disability, spent two days training with fellow umpire hopefuls at the Historic Dodgertown complex.

Fletcher, who is intellectually challenged with autism, received a mask, shin guards and a chest protector to complete drills throughout his two-day training. He worked in the classroom to work towards his umpire education and the academy was even able to connect Justin with his favorite MLB umpire, Al Porter, via web cam.

MILITARY SUPPORT

The Myrtle Beach Pelicans are grateful for the service and sacrifices made for this country by our armed forces. We believe in using the power of baseball and our position within our community to recognize, honor, and aid military personnel and organizations.

AN ANALYTICAL APPROACH

The game schedule is the single most important element in determining the success of each season. With that in mind, we worked to revise the Carolina League's scheduling process to provide a more attractive schedule for not only ourselves but the entire league.

Since 2013 the Pelicans have invested in market data in order to learn more about their fans, buying habits, how and where to reach them, and more.

SOURCE: Nielsen Scarborough Sports Marketing, Myrtle Beach/Florence Local Market Study, Release 1 2016 Pelicans Trade Area = George & Horry Counties

MEDIA REACH & EXPOSRE

4,733 Online Articles & Mentions

Year Over Year Growth

35% Increase in Social Mentions

(Myrtle Beach Pelicans, @pelicanbaseball)

7 Regionally Televised Games

4 Nationally Televised Features

WGN Leadoff Man

Pelicans Total Ad Value for 2016:

Pelicans Reach: 1.64 Billion

Click the button below for more information on how the Pelicans are leveraging the Cubs connection to garner an ad value of $3.53M in Illinois!

Credits:

Myrtle Beach Pelicans, Larry Kave

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