From the Elite Eight, it's now down to the Final Four. Who will it be? The team who has won 5 NCAA championships? One of the 2 teams who have never been into the Final Four? Or the team that hasn't been to the final four since Roosevelt was president?
Aside from March Madness, last week's headlines included Leafs being on a winning streak (until they played Buffalo on Saturday), the Feds delivering their second federal budget, and Trump saying 14 false things in an interview about how he says false things (confusing, I know).
Spring Has Sprung!
Even though parkas are still required. Check your calendar, spring is officially here. Not digging the cold? Neither are High Park's newest critters: 3 baby capybaras. Remember Bonnie and Clyde? They are the infamous High Park Zoo escape artists, who have added 3 little bundles of joy to their capy clan. They will also be staying inside until it warms up.
Speaking of bundles, this week the digital product team introduced a new Native Performance Bundle.
Let's take a step back: What is Native Advertising?
Quite simply, it's a piece of content distributed to an audience through a publisher platform in a way that does not disrupt the user experience of that platform.
Why do Native Ads work for advertisers?
Wondering why native is something your clients should do? Here is a great read highlighting 5 reasons why native advertising works. TL;DR? Highlights below.
- People engage with native ads as they do not look like standard ads that are trying to capture the attention of the visitor.
- If they are in the flow of the content they are viewed as much as editorial.
- Great for branding, as it builds trust around your brand (when it's done well!)
- Drive purchase and search.
- Leverage the strong brand identity of the publisher.
For the new bundle, which ad units have we included?
- Inline Native Ad units
- Featured Advertisers