World cup 2014
The World Cup was a mega event that was held in Rio de Janeiro in 2014. There were over five million people that attended and again this event had much television coverage that helps promote Brazil (F.A., 2014).
Rio Carnival is an annual festival that occurs in February before the beginning of Lent. It is also one of the largest cultural festivals in the world, bringing thousands of international tourists each year. It is found the greatest tourist activity is during the months of Carnival (Rio Carnival, 2016). With Brazilians being known to love celebrations, it would be inconceivable to think about Rio de Janiero without thinking about Carnival, it has become part of the image of the community as well as the city (Rio Carnival, 2016).
The video that is attached shows the highlights of the Carnival in action. This involves many floats going down the street while many Brazilians and tourists from around the world come, enjoy and embrace in the festivities. The celebrations can be heard throughout the city, day and night. This rejoices and brings together the community with internationals to enjoy the remarkable Carnival (Rio Carnival, 2016).
Analysis of Tourism and Events
SWOT analysis of tourism and events in Brazil
Strengths - It is evident that Brazil offers a wide range of natural assets in many of its cities which attracts many tourists. The country also has many iconic features that are appealing and attractive to international tourists. Mega events like the Olympics and the World Cup give good coverage and advertisements globally. This can increase international tourism and the economy of the country.
Weaknesses - There is an issue with crime in Brazil as there are many parts of the country that are very poor. There is an issue with wealthy international tourists coming to a less economically developed country and this can lead to locals stealing from tourists. Another weaknesses would look at the high cost of the infrastructure. When a country hosts mega events, because of the amount of television coverage and global advertisement, it can be less economically beneficial of the country.
Opportunities - Brazil, as mentioned earlier, is a very religious country with all the many different places of worship throughout the country. The most iconic religious statue is Christ the Redeemer. This can be an opportunity for Brazil as it can bring many religious groups to come and admire. The country also has had much global recognition from mega events over the years, such as the Olympics 2016, and the World Cup 2014. The legacy from these mega events is shown evident in visitor statistics as the World Cup increased the country's tourism. It gives Brazil the chance to show off all the best features to a bigger audience of potential visitors.
Threats - When running mega events in a less economically developed country like Brazil, it would make sense for them to employ poor locals to charge them less for manual labour and save money. However, the problem with this is that is locals are less likely to comply and rebel then this could affect the production of the event. There can also problems with the host community that could be a threat to events being held in countries. If the international tourists are not educated in the country's culture then they could end up disrespecting them. Another threat that could affect the production of events in Brazil is the issue of terrorism. Terrorism is likely to strike where there is a mass of people at one time, such as mega events. The increase in tourism could make it a potential target for terrorism. Finally the last threat that could be looked at is the Zika virus that has been spreading around Brazil. It already affected how many people could attend the Olympics 2016 as many people were recommended not to go such as pregnant women (Zika virus in Brazil - Travel health notices, 2016). This could carry on being a potential threat to the country's tourism to events held in Brazil.
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