Strength- Good quality , good pricing , wide variety , different colors/styles, many locations. Vans is an established brand and has been in business for many years. Shoes Fit from infants to people with size 16 shoes

Weaknesses-Only targets skaters, fall apart easily , discoloration . Hasn't been able to penetrate emerging markets compared to competitors.

Opportunities - To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally. To increase its online digital presence. Tie-ups with sports events, teams etc

Threats- Competition from other brands in the same segment. Duplicate and fake product replicas. Many of there threats would be DC, Element, Jerry Hsu , Ryan Scheckler.

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