San Francisco Bay Area SFMOMA Young Curators by : Nicolas Aberilla - Christian Barrera - Jamie Beltran - Anabrenda Cervera - Yerin Hernandez - Gerson Ponce - Osmar Quezada

www.sfmoma.org

Aims and Objectives

We want to embrace and celebrate the diversity of the San Francisco Bay Area community. Our Aim and Objective is to be innovative with our exhibition. We can accomplish this by having all of the artworks in one place and all at once. We propose to have multiple artworks per wall. This means people won't have to walk around a large area to experience the exhibition. However, there is a large variety of extra work and photographs scattered throughout the exhibition to ensure that there is much visuals for people to see. The large number of artworks on a single wall represents the dense cultural context of the Bay Area. This way, the audience can have a sensory understanding of the content available, and how San Francisco as a community, is a very interactive and social mix of cultures.

Educational Values

The educational value of our exhibition is to teach people about the San Francisco Bay Area. Our visitors can learn about the different trends that go on here like the music, the style, and the variety of ethnic cultures. An artist that was influenced by the Bay Area, is Pirkle Jones, who photographed “Log and Golden Gate Bridge.” It includes waves of baker beach with a huge log in the foreground and in the background, is the Golden Gate Bridge. The photograph was made out of gelatin silver print. Another artwork in our exhibition is “Breadline, San Francisco” by Dorothea Lange tells a big story. In the photograph, you can see little hope in the people's faces. This artwork was created during the Great Depression. It explains the hopelessness in their faces and body language. They’re emotionally and physically down. They're waiting for food after who knows how long they've gone without it. Another example would be“1985” by Catherine Wagner, it's set around City Hall. It shows the fast pace of San Francisco in the afternoon. Another artwork would be “gate SF, number 669 from the pacific”, by Carleton E Watkins. The photograph includes small buildings and and ocean in the background. The buildings are not tall compared to the ones San Francisco has this days. The photograph was made out by albumen silver print. With the artwork in our exhibition, our visitors may feel sad to see some of our artwork. They might feel sad to see the piece White Angel Breadline, San Francisco by Dorothea Lange which takes place during the Great Depression. It depicts people in a line for food with one man in line looking the opposite way as everyone else. That man’s look of hopelessness may sadden our visitors. Our visitors may forget about their feeling of sadness when they see a picture of the Converse, All Star Smooth. Our visitors may be in awe after seeing it's unique design. With our exhibition we are hoping to stimulate creativity with the music that we will have playing in the background as our visitors view the artwork. We are going to play music from Mac Dre, Kehlani, and e-40. The colors of the walls may also stimulate creativity. We would like for our visitors to take a pencil and paper to write or draw out how they feel. Our visitors can write or draw more comfortably at the benches and tables that we have around and in the center of our room.

CITY AND COUNTY OF SAN FRANCISCO

Marketing

Our target audience will mainly be young people and people outside the Bay Area. They will get familiar with the Bay Area through the artworks. We want our target audience to experience the stories from the artworks that defines the identity of this area. Having an audience outside of the Bay Area visit our exhibition, they will be able to learn things unique to our area. We believe that San Francisco Museum of Modern Arts (SFMOMA) is a perfect place to embrace the city’s charms for both tourists and locals.All artworks will provide a short description of the meaning behind the topic..

To help our exhibition at San Francisco Museum of Modern Arts (SFMOMA) gain an audience, we will advertise on Muni, Bart, Caltrain, schools, and educational programs and on the streets with posters. A few artworks will be included on advertisements to make connections and catch people's attention. Additionally, we will have commercial advertisements at local radio and television broadcast stations. The commercials will include simplified information of the exhibition and general information about San Francisco Museum of Modern Arts (SFMOMA). This information must be relevant and attractive to those interested.

Stakeholders

Sponsors are essential for a solid and supportive connection with the public. Identifying business sponsors must be done early in the project. A way to deal with this, is by gaining notice through the media. The goal is to attract the community to collaborate and share opinions and support our exhibition at San Francisco Museum of Modern Arts (SFMOMA). We are going to solicit travel agencies and San Francisco City Hall to sponsor us in our effort to promote the San Francisco Bay Area. Our goal, is to provide support for San Francisco Museum of Modern Arts (SFMOMA) and for people to recognize and contemplate what the city of San Francisco is all about; specially focusing on the influence of our community and what makes us stand out from other cities. We want the community to participate and help embrace what we all represent.

Our Goal

Our goal, is to provide support for SFMOMA and for people to recognize and contemplate what the city of San Francisco is all about. Themes are specially focused on the influence our community exhibits and what makes us stand out from other cities. We want the With our exhibition we are hoping to stimulate creativity with the music that we will have playing in the background as our visitors view the artwork.community to participate and help embrace what we all represent. From the many murals and artwork scattered throughout every street, diversity of cultures and its adaptation to the city, to even our own influence on Social Media. We believe SFMOMA is a fitting place to embrace the city’s charms for tourists and locals. All artworks will provide a short description of the meaning behind the topic.With the artwork in our exhibition our visitors may feel sad to see some of our artwork. They might feel sad to see the piece White Angel Breadline, San Francisco which takes place during the Great Depression. It depicts people in a line for food with one man in line looking the opposite way as everyone else. That man’s look of hopelessness may sadden our visitors. Our visitors may forget about their feeling of sadness when they see a picture of the Converse All Star Smooth.

Air Presto by Nike

The “Air Presto” by Nike is a shoe released in the year 2000. The shoe was first started to get designed in 1996 by Tobie Hatfield, Kevin Hoffer, and Bob Mervan. The shoe is made out of plastic, fabric, and paint. The shoe is a very popular shoe as it was re-released in 2016. The shoe was first acquired by SFMOMA in 2001. Tinker Hatfield the designer of this shoe has also designed other popular nike shoes including the Air Jordan 3 all the way through the Air Jordan 15.

All Star Smooth by Converse

The “All Star Smooth” by Converse is a shoe designed in 1999. Converse is one of the most famous shoe brands in the world and it’s been around for over a hundred years. The shoe was acquired by SFMOMA in 2001. The shoe is made out of plastic, synthetic leather, synthetic fabric, and foam. The shoes is currently not on view at the museum.

Catherine Wagner

She was born in San Francisco ,January 31st 1953

Her artwork has been displayed in many cities[San Francisco,Los Angeles,Kyoto]

The Earthquake Damage to Union Street, by Willard E. Worden

Throughout this paper I am going to talk about The Earthquake Damage to Union Street, by Willard E. Worden which was made in 1906. The main idea of this paper is to explain the main idea of this beautiful artwork that Willard made. First, this artwork was made by gelatin silver print. This piece of artwork is showing the damage that an earthquake made in San Francisco during the 1906s. This artwork is representational because is base on true story which is the history of San Francisco.

Golden Gate, San Francisco Number 669 From the Pacific by Carleton E Watkins

Watkins decided to make his artwork in 1867 with albumen silver print. In this artwork Watkins is trying to show how the western city have risen from western town to imperial city. In back in the day buildings were 2 stories wood and brick buildings but now the buildings are much bigger.

This artwork is representational because is based on the real world. From what I know this artwork is well represented because it's showing how San Francisco had become a big city and one of the important cities to the United States. The artwork is connected to the city of San Francisco when there wasn't that many buildings. The artwork is significant because it's showing the old San Francisco. The artist is significant as well because he went through a historical change to San Francisco.

Log and Golden Gate Bridge - Pirkle Jones 1968

The artist Mr. Jones, was born in Louisiana and became a documentary photographer. Around the age 17, he realized his passion was for photography when he purchased a Kodak Brownie. He would constantly admire photography of migrant workers and was interested in the Black Panthers party. After World War II, he took photography class at California School of Fine Arts. He had mentors, Ansel Adams and Minor White that influenced him and helped him develop talent. They weren't only mentors to him but also artists. He ended up also teaching at San Francisco Art Institute until 1994.

“Log and Golden Gate Bridge” was printed on 1968 and made out of gelatin silver print. Mr. Jones took this beautiful photograph because the Golden Gate Bridge is a very popular landmark in San Francisco.

White Angel Breadline, San Francisco

White Angel was a name that Lois Jordan gave herself while she ran a soup kitchen. The kitchen gave to those without a job and those without the necessities of life. All of the food that was given out to those people were all donations. Over the course of three years she had fed over one million people who unfortunately had to live during the Great Depression. Dorothea Lange with her brother Martin looked around to take pictures around San Francisco. Everywhere she looked there were lines of people who were in need of the basic necessities to live. She then stopped to take a picture of a certain breadline.

This piece depicts many people in line for much needed food. In the center of the picture is a man who is facing the opposite direction as everyone else in the line. You cannot see his eyes but you can see a frown on his face. He looks very hopeless which very much makes sense for people during that period in time. It was very hard to live back then with most people having no job to pay the bills or put food on the table for even a small family.

OUR MODEL

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