Digital Media Ratecards
Avalanche.org Keystone Sponsor: $25,000
Brand Locations: Avalanche.org Home Page, embedded bar on National Map, Avalanche.org About Page, and AmericanAvalancheAssociation.org Home Page. Number of Keystone Sponsors: 5, Clicks to Access: 0 clicks, immediate view, Display: Single logo centered under National Map. Sponsorship Duration: 12 Months, Cross Marketing: Keystone Sponsor receives brand inclusion in American Avalanche Association print, web, film, educational, and event media outlets. Contribution Tax-Deducable.
Avalanche.org Industry Sponsor: $10,000
Location: Avalanche.org About Page and American Avalanche Association Home Page. Number of Industry Sponsors: Unlimited, Clicks to Access: Fourth page, 2 clicks, Display: Unlimited horizontal gallery scroll. Sponsorship Duration: 12 Months. This sponsorship level is most common, but not limited to, in-industry partners who also gift in-kind gear and resources to the U.S. Avalanche Community. Contribution Tax-Deductible.
Print Media Rate Cards
The Avalanche Review: National Industry Journal
- Back Cover: $1800 8 x 13.375 inches with 0.125 in bleed on the top, bottom, and left side. Total dimensions: 8.125 in in x 13.625 in
- Full Page: $1300 9.5 x 13.375 inches with 0.125 in bleed on all sides, Total Dimensions: 9.625 x 13.625 inches, Live Content Area: 8.5 x 12.1875 inches
- 1/2 Page: $750 9.5 x 6.82 inches with 0.125 in bleed all sides. Total Dimensions: 9.75 in x 7.07 in. Live Content Area: 8.5 x 5.69 inches
- 1/3 Page Full Column: $525 Full Column, 2.75 x 12.1875 in. No bleed.
- 1/4 Page: $400 1/4 Page color ads. 5.15 x 5.5 inches. No bleed.
- 1/8 Page: $220 5.15 x 2.75 inches, No bleed
- 1/16 Page: $120 2.75 x 2.75 inches, No bleed.
Discounts: 10% discount to advertisers who commit to entire season (four issues) before August 1. 5% discount to those who commit to four issues after August 1.
Final Art Specifications: Rates are for advertising space only. Ads must meet size specifications exactly. Additional ad layout is available for $75/hr. Please provide a ads in one of the following formats: InDesign, Illustrator, Photoshop, JPG, or PDF. Ads can be shared via e-mail or Dropbox. All images and fonts must be provided, unless fonts are outlined. Images must be provided in CMYK, jpg or tiff, 300 dpi at 100% resolution. Line art must be provided in pdf or illustrator, 600 dpi at 100% resolution. Final Art deadline is for complete ads.
Snowy Torrents: E-Book and Book Series
The American Avalanche Association and the CAIC publishes The Snowy Torrents Book Series. This compilation of avalanche accident reports covers eight-year periods and is aproximatley 300 pages in length. The book is published in both print and e-book versions. Recognition of industry support will be in full-page increments and/or combined on an industry supporters’ logo page (see rates below). Design of all full-page recognitions will be the responsibility of the industry supporter. Full-page recognitions are intended to showcase the industry supporter broadly rather than focusing on a specific product. A targeted message of support for avalanche education/safety/a local avalanche center or SAR group is acceptable and encouraged. When designing the ad please keep in mind, The Snowy Torrents Book Series is a heavily used educational resource, one which will be utilized for years to come.
- Prominent Full-Page: $5,000, Number of opportunities: 2, Located at the front of the book in the recognition section, large logo featured on combined industry supporters page.
- Full Page: $2500, Number of opportunities: 4, Full page recognition and medium logo featured on combined industry supporters page.
- Medium Logo Combined Industry Support: $1000, Number of opportunities: 5, Medium logo featured on combined industry supporters page.
- Small Logo Combined Industry Support: $500 Number of opportunities: 10, Small logo featured on combined industry supporters page