HARD TO REACH AUDIENCES SUPPORTING THE WORK OF HEALTHWATCH ISLINGTON

In 2016, Emma Whitby, Chief Executive of Healthwatch Islington got in touch. Emma was fully aware that all too often social organisations reach the same converted audience, those who want to feedback – not the harder to reach, more marginalised members of a community.

Looking for a fresh approach, Emma commissioned our team to come up with a concept that would turn heads and get HEALTHWATCH Islington noticed.

‘Autism: Help us to think differently’ was a multi-channel campaign to capture feedback about health and social care services in Islington, from people with, or associated with, autism. The design attracted a lot of attention, re-imagining each letter from the perspective of an autistic resident.

BOB DOWD, FAMILY SERVICES MANAGER AT CENTRE 404 AND EMMA WHITBY FROM HEALTHWATCH ISLINGTON.

ADOPTING A MULTI-CHANNEL APPROACH

Responding to the research undertaken and the campaign objectives, Waterhouse Design developed a suite of deliverables for online and offline activity as well as addressing the needs of staff through social media training.

Campaign Deliverables included:

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Interview with Bob Dowd, Family Services Manager at Centre 404 and Emma Whittby from Healthwatch Islington to explain the campaign in their own words

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Interview with the parent of an autistic child, offering potential participants the opportunity to understand the type of feedback they might contribute

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A social media plan and collateral for making the messages ping – with training for staff members

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Email campaign sent to wider partners in the borough giving them access to a suite of easy to use promotional components – poster, flyer, web advert, social media posts and newsletter – to empower them with the information needed to promote the campaign to their clients

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Printed collateral, including postcard and poster distributed at various sites and events

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AND... ensuring all the participant communication channels had the ‘Autism: Help Us Think Differently’ identity included (email enquiry, confirmation email and survey material)

WATERHOUSE DESIGN BROUGHT TO THE TABLE:

Research

Graphic Design / Illustration

Interviews / Copywriting

Bespoke Photography

Web / Email Development

Social Media / SEO / Training

If you'd like Waterhouse Design to bring its unique thinking and creative execution to your next project, we'd love to hear from you.

Get in touch:

If the phone is more your thing, please call Richard Waterhouse on 020 8123 8942
Created By
Richard Waterhouse
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