Strike Night represents an inflection point in how we engage FOTs
How we leverage our athletes
How we connect with culture and how we work together as a team
Our goal was to push our brand, our mindset and our expertise into a new space: Live
It was our first live broadcast, our first live distribution plan, and the first time we put athletes head-to-head in a competition we learned a ton and the numbers show the work is resonating with the FOT
We come out of Strike Night more equipped than ever to win.
7 strikers were present at the event: P-E.Aubameyang, C.Benteke, M.Icardi, A.Oxlade-Chamberlain, A.Iwobi, M.Rashford and A.Silva, with T.Courtois making a special appearance as The Boss, the final hurdle to winning the competition
H.Kane didn't play because of injury but still made it for the event to show support for the strikers with other notable names such as: E.Hazard, J.Vertonghen and T.Alderweireld who were present as well.
We partnered with Bleacher Report on a Strike Night Snapchat Edition to excite FOTs with the athlete lineup and drew references to an underground Fight Club that was held in a secret location
The Snapchat content was extremely popular with the FOTs and was shared 4X more compared to the previous 3 editions.
And the winner of the Strike Night 2017 is: André Silva !!
You can re-watch the Facebook live here
180 lucky FOTs were invited to watch the Strike Night live and it seems like they were blown away by the "Only Nike can do it" experience
Below is a snapshot of the FOTs posting their favorite moments on social networks.
“Best time I’ve had in a while. The night went so quick. I was having so much fun"
"Being so close to the action was insane. Never seen so many pro ballers together ever!"
"Free Nandos anyday. Adidas would never do that"
“The event was sick. Thank you”
“As is if met Dider Drogba. He is THE man"
"Rashford is just the guy. He talked to my mates and me for ages. Such a ledge"
Strike Night x NIKE ACADEMY
The Nike Academy goalkeepers were in the firing line at Strike Night, live in London last week. Thom Jonkerman (Netherlands), Tim Brown (UK) and crowd favourite, Alexis Andre (France) faced some of the toughest competition of their lives as the Hypervenom 3’s lethal finishers put them to the test
The Nike Academy’s top strikers were in the spotlight, too, as they demonstrated the Strike Night mechanic to the captive audience as the event kicked off.
The Nike Academy's young players reacted very positively on the event by posting pictures on their IG channels.
Aubameyang x Hypervenom 3 Black
As part of a long-term athlete plan for PE.Aubameyang, we created a cheeky piece of bespoke content on his Instagram Story that went live on 3.6 for 24 hours, as part of the lead up to the on-pitch debut of the black HV3 in the Champions League game Borussia Dortmund vs Benfica last night (scoring a hat-trick!)
What is it?
It is the story of PE.Aubameyang breaking in his new boots together with his mates O.Dembele and C.Pulisic during which he starts realizing that his new black Hypervenoms are giving him increased striking super powers – the beginning of The Masked Finisher Superhero alter-ego
Aurier + Cavani x Unisport
First collaboration between Unisport x S.Aurier (PSG) in France, in a session where they have been talking about the Mercurial Superfly silo - Radiation Flare pack
Unisport presented E.Cavani his first pair of Hypervenom 3 Black Edition, and he seems to love it!
On week 2.20, the French team continued to leverage the heat around HV3 with the Finish It contest including YA/FOTs players, from Parisian clubs, and E.Cavani himself making a special guest appearance.
Vardy + Strurridge x Copa 90
As part of the ongoing focus on key Youtubers, Copa 90 kicked off their content series, with J.Vardy taking part in their 5 Shot Challenge
Worth noting that he has topped the rankings – “It’s Gotta Be The Shoes” – Poet calls out the HV3, finishing off the challenge with an unspeakably emphatic penalty
On Friday 3.3, D.Sturridge rose to second place in the 5 Shot Challenge leaderboard – a HV3 tactical through our influencer partners Copa90
Alexia + Amanada x HV3
Alexia Putellas (FCB) & Amanda Sampedro (ATM) realized a striking challenge opposing their 2 clubs
- Snapchat reach: 121.9K – 138.5K VIEWS
- IG stories reach: 630K – 1100K VIEWS
- Marca – 5.7M. Online - 5.750.390
- Mundo Deportivo – 1.5M. Online (1.559.856)
- Sport – 4.8M. Online (2.144.693 ) Twitter ( 1,32M) Facebook (1.4M )
KDB x Magista
Global Magista lead Kevin de Bruyne posted an animated GIF which connects his player attributes and silo attitude to his spirit animal, the Wolf.