WEEKLY 3.6 WESTERN EUROPE FOOTBALL BRAND

STRIKE NIGHT EVENT 3.1

Strike Night represents an inflection point in how we engage FOTs

How we leverage our athletes

How we connect with culture and how we work together as a team

Our goal was to push our brand, our mindset and our expertise into a new space: Live

It was our first live broadcast, our first live distribution plan, and the first time we put athletes head-to-head in a competition we learned a ton and the numbers show the work is resonating with the FOT

We come out of Strike Night more equipped than ever to win.

Strike Night at The Collins Music Hall in London

7 strikers were present at the event: P-E.Aubameyang, C.Benteke, M.Icardi, A.Oxlade-Chamberlain, A.Iwobi, M.Rashford and A.Silva, with T.Courtois making a special appearance as The Boss, the final hurdle to winning the competition

H.Kane didn't play because of injury but still made it for the event to show support for the strikers with other notable names such as: E.Hazard, J.Vertonghen and T.Alderweireld who were present as well.

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We partnered with Bleacher Report on a Strike Night Snapchat Edition to excite FOTs with the athlete lineup and drew references to an underground Fight Club that was held in a secret location

The Snapchat content was extremely popular with the FOTs and was shared 4X more compared to the previous 3 editions.

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The exceptional jury with I. Wright, D.Drogba, AJ Tracey and Santan Dave

And the winner of the Strike Night 2017 is: André Silva !!

You can re-watch the Facebook live here

On the D-Day, there were 500k views for the FB live, 8 days after: 2.7M

180 lucky FOTs were invited to watch the Strike Night live and it seems like they were blown away by the "Only Nike can do it" experience

Below is a snapshot of the FOTs posting their favorite moments on social networks.

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“Best time I’ve had in a while. The night went so quick. I was having so much fun"
"Being so close to the action was insane. Never seen so many pro ballers together ever!"
"Free Nandos anyday. Adidas would never do that"
“The event was sick. Thank you”
“As is if met Dider Drogba. He is THE man"
"Rashford is just the guy. He talked to my mates and me for ages. Such a ledge"

Strike Night x NIKE ACADEMY

The Nike Academy goalkeepers were in the firing line at Strike Night, live in London last week. Thom Jonkerman (Netherlands), Tim Brown (UK) and crowd favourite, Alexis Andre (France) faced some of the toughest competition of their lives as the Hypervenom 3’s lethal finishers put them to the test

The Nike Academy’s top strikers were in the spotlight, too, as they demonstrated the Strike Night mechanic to the captive audience as the event kicked off.

The Nike Academy's young players reacted very positively on the event by posting pictures on their IG channels.

SOCIAL MEDIA

Aubameyang x Hypervenom 3 Black

As part of a long-term athlete plan for PE.Aubameyang, we created a cheeky piece of bespoke content on his Instagram Story that went live on 3.6 for 24 hours, as part of the lead up to the on-pitch debut of the black HV3 in the Champions League game Borussia Dortmund vs Benfica last night (scoring a hat-trick!)

What is it?

It is the story of PE.Aubameyang breaking in his new boots together with his mates O.Dembele and C.Pulisic during which he starts realizing that his new black Hypervenoms are giving him increased striking super powers – the beginning of The Masked Finisher Superhero alter-ego

The story went live primarily on his IG Story, supported by nikefootball and C.Pulisic & O.Dembele athlete channels ( >> Total number of cumulative views: 10.49M).

Aurier + Cavani x Unisport

First collaboration between Unisport x S.Aurier (PSG) in France, in a session where they have been talking about the Mercurial Superfly silo - Radiation Flare pack

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Unisport presented E.Cavani his first pair of Hypervenom 3 Black Edition, and he seems to love it!

On week 2.20, the French team continued to leverage the heat around HV3 with the Finish It contest including YA/FOTs players, from Parisian clubs, and E.Cavani himself making a special guest appearance.

Vardy + Strurridge x Copa 90

As part of the ongoing focus on key Youtubers, Copa 90 kicked off their content series, with J.Vardy taking part in their 5 Shot Challenge

The video which has been leveraged across Copa’s social platforms (IG: 100k / TW: 136k / FB: 2m) and J.Vardy (557k followers)

Worth noting that he has topped the rankings – “It’s Gotta Be The Shoes” – Poet calls out the HV3, finishing off the challenge with an unspeakably emphatic penalty

On Friday 3.3, D.Sturridge rose to second place in the 5 Shot Challenge leaderboard – a HV3 tactical through our influencer partners Copa90

On 3.4, at 88k views already, Copa have gone big with the social support across Facebook, Twitter and Instagram.

Alexia + Amanada x HV3

Alexia Putellas (FCB) & Amanda Sampedro (ATM) realized a striking challenge opposing their 2 clubs

It was a real success in social media with Snapchat + story amplification thru Alexia, Amanda & entire video here: FCB (3M reach) or here: IG (4k views) channels & relevant media:

  • Snapchat reach: 121.9K – 138.5K VIEWS
  • IG stories reach: 630K – 1100K VIEWS
  • Marca – 5.7M. Online - 5.750.390
  • Mundo Deportivo – 1.5M. Online (1.559.856)
  • Sport – 4.8M. Online (2.144.693 ) Twitter ( 1,32M) Facebook (1.4M )

KDB x Magista

Global Magista lead Kevin de Bruyne posted an animated GIF which connects his player attributes and silo attitude to his spirit animal, the Wolf.

He posted it on his IG , FB & TW accounts, with a shout out to the artists who created it.

Work from other Geos

Alex Morgan IG post (+384k views)

Bobby Wood IG post (+15k views)

GAME OF THE WEEK

Juventus vs. AC Milan

Serie A - 3.10 at 8.45pm
Created By
Delphine GUILLIN
Appreciate

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