The purpose of this book is to educate. The author and the publisher does not warrant that the information contained in this book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this book.
With all that said, who am I and why am I writing a book about medical entrepreneurship?
My name is Daniel D Daily and I help medical and healthcare professionals with business ventures including medical marketing and business coaching. My expertise includes content marketing, social media marketing, social advertising, sales and marketing funnels and email marketing.
My background. I went to the University of Missouri-Columbia and majored in communications and chemistry. I spent more than 12 years working in an analytical lab setting in pharmaceutical, food and private industries. I enjoyed putting on my PPE and white lab coat and tackling the day’s work load found on my work bench.
But around 2009, the great recession was in full effect and companies where downsizing their R&D and Quality Assurance labs, so I would eventually find myself doing inside sales and marketing.
Inside sales was a whole different animal. All my analytical skills and logical processes were detriments to my success, not assets. One day, when I was bombing at selling vehicle warranties over the phone, my sales manager told me that I sounded like a robot on the phone. He said,” Daniel, people don’t buy with their heads, they buy what the heart wants.”
Fast forward to financial sales. I told what I learned about selling from emotions and not logic to me when I became an independent insurance broker. By this time, I had over three years under my belt and was ready to become a millionaire broker.
And it was as an insurance broker where I found the true power of content marketing and using social media. Insurance agents, like real estate agents, have to become effective a digital marketing, in addition to prospecting and filling out forms all day. Like most insurance agents, I was going broke buying insurance leads until a beautiful and surprising thing happened.
The articles I wrote on LinkedIn and shared on Facebook about Index Universal Life benefits and usage started to make my phone ring. I found that allot of my college buddies and old work buddies wanted to learn more about cash value life insurance and how to become their own banker. Soon I was selling quarter million dollar IUL polices and million dollar term policies to cover the gap in insurance and making some pretty nice commission checks along the way.
The funny thing is that with all the money I spent on leads, I never sold a million dollar policy from one of them, but , on the content and articles I wrote on LinkedIn, I sold multiple ones. I was hook. I got deeper into digital marketing, started working with clients and ranking them on Google and now I’m helping medical entrepreneurs build up their million dollar practice
Table of Contents
Chapter One: The Ultimate Factor To Your Success 10
What Does a Mindset Determine? 11
The Cost of Making Big Changes 14
Chapter Two: Utilizing Your Strengths 15
What Are the Attributes of Success? 17
Chapter Three: Your Weaknesses? 22
Interpersonal Weaknesses 23
Physical Impediments 24
Mental Blocks 25
Chapter Four: Healthy Mindset Habits 27
Chapter Five: Live In The Now 32
The Value of Past Mistakes 33
Turning Potential Failures into Successes 34
Chapter Six: Clarity is Power 37
What Are Specific Goals? 38
Putting Goals into Action 40
Chapter Seven: Be The Best Self Every Day 43
Things That You Can Do as an Entrepreneur to Be Your Best Self 44
Chapter Eight: Your Time is Precious 48
Jealously Guard Your Time from Others 49
Manage Your Time Effectively 51
Chapter Nine: Serve Your Audience 53
Seek out Ways That You Can Help Others 56
Chapter Ten: Be Grateful 59
Be Grateful for Your Opportunities 60
Practice Being Grateful until You Get it Perfect 62
The entrepreneurial industry is one that attracts hundreds of thousands of people every year. Everyone wants to own their own business. Everyone wants to reap the rewards that come with independent success which include financial freedom, more time to spend with your family and the ability to work for yourself rather than someone else.
But becoming a medical entrepreneur isn’t easy. If you want to become financially independent and get more time to spend with your family, be prepared to spend some money and hardly spend any time with your family at all while you work towards your goals. The rewards are great, and certainly worth it, but it’s going to take some hard work. This book is about making that process as painless as possible and giving you the tools and information that you need to be successful more quickly.
What Exactly Is a Medical Entrepreneur?
A medical entrepreneur, basically, is anyone who uses their medical knowledge and starts their own business. However, most people don’t consider a medical professional working in a medical setting, such as working in a hospital or being a part of someone else’s practice or clinic to be entrepreneurs; to be a true entrepreneur, you must be actively working toward diversifying your income stream using your medical expetise.
The National Federation of Independent Businesses reports that around 4 out of every 10 businesses make a profit. That means 6 out of 10 cost their founders money or lose money for the investors. This flies in the face of conventional wisdom that says only 1 out of every 10 businesses are successful. Obviously, there are people out there that are making money and creating successful businesses. You can be part of those statistics.
If you look at data from the Census and Bureau of Labor Statistics you’ll see that five years is the approximate time that it will take to know whether or not you are part of the successful businesses or whether your business is going to fail. What you do in those five years is going to determine your success or failure and it’s not about your product, it’s not about your customer base, it’s not about your website; it’s not about anything except how hard you’re willing to work to make this happen. And how much are you willing to invest in developing your brand which includes marketing, advertising, building email list and providing excellent patient service.
What You Will Learn in part one of Keys 2 Medical Entrepreneurial Success
1. Do you know what the most important factor is when it comes to your success? This ultimate factor is the difference between a successful person and a failure.
2. You’ll learn what your current strengths are and how they’re going to help you be successful as a medical entrepreneur, as well as how to develop new strengths.
3. Figuring out what your weaknesses are and how you can make up for them. You’ll learn exactly how you can identify each and every weakness that has kept you from being successful in the past and then create a plan to combat them so that they don’t stop you this time.
4. You get motivation to succeed like you’ve never had before. You’ll know that you have the tools, the information and the ability to make success happen and for the first time in your life you’ll believe that you have everything it takes to make it: consciously and subconsciously.
5. You’ll learn how to create new habits that will keep you on the road to success without even trying. You’ll be able to develop these habits so that you automatically do the things that you need to do to be successful.
6. You’ll learn how to let go of the past and not allow past mistakes to influence your current successes.
7. You’ll learn how to recognize successes in the past and allow them to motivate you so that you can reach your current goals.
8. You’ll learn how your scheduling habits are killing your business and how you can find time to be successful even if you don’t think you can fit it in.
9. You’ll learn how to be the best self that you can be and you’ll be able to use that knowledge to create the best business that you can create.
10. You’ll learn how to be grateful for the opportunities and knowledge that you have.
Chapter One: The Ultimate Factor To Your Success
Have you ever wondered why some medical professionals like Dr.Oz are successful over and over again, while other people just can’t seem to catch a break? You can take two chiropractors; give them the same skills, the same opportunities and ensure that everything is equal between them, and one chiropractor might succeed at building a multi-million-dollar practice while the other struggles to keep patients. This is not really a hypothetical example. It happens all of the time. A new medical entrpreneur sees that a famous physician or fitness guru they know or admire is becoming successful by doing A, B and C, so they will try to replicate that person’s results by also doing A, B and C in their practice. But does that guarantee that they will have the same success? Almost never; so, what is the difference? What is the ultimate factor that determines whether or not a person is successful?
What Does a Mindset Determine?
Your mindset may be the most important asset that you have and the way that you look at the world is going to influence many things in your life. A mindset can also be thought of as a window that you see the world through, a paradigm or the attitudes that you have. You could almost argue that if you had the right mindset you would be successful even if all the other factors were dead set against you. Of course, that is not exactly the case because your mindset determines how and if you see opportunities when they come along.
Changing your mindset isn’t that difficult. Think of it sort of like mining coal. Once you can dig down deep and find out what your current mindset is you’ll be able to change it. But the hard part is getting past all those defenses and convincing yourself that you not only have the power to change your attitudes but that you have the responsibility as well, to yourself and to those who are trying to help you be successful. There are a few things that you want to understand about mindsets so that you can have the best chance possible of changing yours and avoiding the pitfalls that plagued so many other people on this path. Let’s discuss a few things to keep in mind.
It’s Never off – It’s Always Working
The first thing that you need to understand about your mindset is that it’s always on. No matter what you’re doing, no matter where you are in the world and no matter how you may be currently feeling your mindset is still working, positively or negatively, for better or for worse. What this means, of course, is that everything in your life is affected by your mindset. Even your family life is affected by your mindset. The way that you handle yourself with members of the opposite sex, the way that you present yourself to those you consider above or even below you, the way that you view yourself and the way that you view other people who have had success.
Meet Frank. Frank is a middle-aged dentist who has been considering starting his own mobile dental practice. He knows he will need to market his new venture and has researched some of the people who have been successful at various forms of Internet marketing like Neil Patel, Jay Baer, and Ask Gary Vee and Frank thinks that the reason that he won’t be able to be successful at it is because they have more free time than he does, they had money to run their company and they were better informed when they started than he is. That’s why Frank thinks that he can’t be successful. The truth is, Frank hasn’t even tried one single Internet marketing method nor has Frank considered hiring a digital marketing strategist to help him from A to Z. Frank’s mindset is that he’s already at such a disadvantage that he might as well just give up before he even starts. The amazing thing is – Frank doesn’t even realize that that’s the problem.
Mindset and Your Subconscious or Unconscious Mind
You might think that you get a break from a destructive mindset when you’re sleeping, but sadly, this is not the case. No matter if you’re awake, asleep or somewhere in between, your mindset directly affects the kind of things that your subconscious mind tells you. If you have a negative mindset, your subconscious mind could be reinforcing negative attitudes at night while you’re sleeping. Even your dreams could have an impact. Suppose that deep inside, you don’t really believe that you have the ability or power or skill or whatever it is that you believe you are lacking – to be a successful entrepreneur. Until you change that mindset, you’ll be getting it from your mind when you're awake, when you are asleep, and pretty much always, for the rest of your life until you’re dead, and who knows, maybe not even then. While your unconscious your subconscious mind will be working overtime to plant seeds of doubt that will keep you from success.
The Cost of Making Big Changes
Are you a smoker or have you ever been a smoker? If not, do you know someone who has? If any of those are true you might be aware that when people desire to quit smoking one of the biggest barriers that stand in their way is that they believe that they will be sacrificing something if they give up cigarettes. Their brain somehow convinces them that they’re going to be giving up a huge part of themselves – a vital part of themselves – if they quit smoking. Of course, the truth is, that all the things that they’ll be giving up such as poor health, difficulty breathing, increased risk for lung cancer and the rest, are all things that they want to give up anyway. They’re not giving up a part of themselves and all. In fact, there getting a part of themselves back.
But the mind isn’t an easy thing to convince. Defense mechanisms are built up, pathways in the brain are forged and that metaphorical wall is built, reinforced and then surrounded by a dozen snarling Rottweilers. You convince yourself that you are already making a good living, why should you risk it by writing a book that flops or that developing a high price health and wellness consultant business might chase away your patients. When you want to change, you must make it through these defenses and although it is doable, it isn’t going to be easy. But getting rid of the failure mindset and giving yourself the entrepreneurial mindset is worth it.
Chapter Two: Utilizing Your Strengths
What’s the first thing you do if you want to climb Mount Everest? While you might jokingly respond that the first thing you would do is get yourself a CAT scan the fact is that climbing Mount Everest – or any other difficult feat of physical endurance – can easily be compared with entrepreneurial success. If you’re going to scale Mount Everest the first thing that you would do is take inventory and find out if you had the tools to climb it. You would need food, climbing gear, water, medical supplies and many other things. With striving toward entrepreneurial success (which can seem as insurmountable as climbing Mount Everest) you are also going to take inventory of your assets. What are your current strengths and how can they help you reach your goals?
Do You Think You’re Better than Everybody Else?
The first thing that we are going to do is make a list of things that you do better than anybody else. This is not a list of things you do better than anybody else in the entire world, this is a list of things that you do better than the people that you know or the people you’re surrounded by. Also, we are not going to include things that aren’t going to help you on your road to success. For example, you might be the best sous chef in three counties but unless you’re planning on opening a restaurant it’s not going to help you with your medical entrepreneurial goals.
However, it is going to include things that might not be directly related to being an entrepreneur or to being successful, but are strengths that will still help you get where you’re going. An example of this would be if you are good at inspiring people. This might not seem to directly relate to your success as an entrepreneur but if you are trying to launch a successful a health and fitness blog, the fact that you are good at inspiring people could be used in all kinds of ways. You can inspire people to share your health blog on social media. You can inspire people to participate in and spread the word about a special treatment or service only at your medical clinic. As you are making your list, if you come across anything that you think might be even be slightly related, err on the side of caution and write it down anyway.
You’re also going to be careful about adding things to your list that might be thought of as strengths at first glance but are reasons that you have failed in the past. One example of this might be an attribute like flying by the seat of your pants instead of planning in advance. This could go on your list as self-starter or ready to jump in at a moment’s notice but if it hasn’t served you well in the past, it probably isn’t going to do you any favors in the future and you should avoid putting it on your list of strengths.
You are also going to want to include technical or artistic skills that might not seem to directly relate but could come in handy later. For example, you might be great at graphic design. You might simply be a natural technical wizard. You might even be a writer. Think about some of these strengths as they relate to your goals of being successful, including the earlier example of sous chef. While culinary arts might not help, you start a successful medial practice, the patience that you have cultivated as a sous chef could help.
What Are the Attributes of Success?
The next thing that you’re going to do is determine what sort of attributes the most successful people in the world have, or especially, the people that you admire. Especially, you’re going to make a list of things the entrepreneurs must have to be successful. These can be both wide and specific depending on what your goals are. For example, they need to be good at whatever industry they are in and they are probably also going to want to be skilled in things like social networks, choosing products, building business relationships and marketing.
You’re going to want to be as specific as you possibly can because at the end we’re going to compare the two lists and try to find how many strengths you have already that can help you be successful. The more things you list, the more things that you’re going to discover are true about yourself. This exercise isn’t about finding all the qualities that medical entrepreneurs need to succeed; it is about realizing that you already have the attributes that it takes to be successful. You do have the attributes that it takes to be successful. This is clear, because you’re reading this book. People that are interested in success or aren’t motivated to better themselves and reach their goals don’t read books on success. In fact, they tend to avoid the subject as much as possible because it reminds them of their failures.
Here are some of the more apparent attributes just to get you started:
• Determination: you have the idea or attitude that you are going to succeed no matter what, no matter who stands in your way and no matter what obstacles you encounter.
• A Passion for Entrepreneurship: if you aren’t passionate about working for yourself and owning your own business, it can be almost impossible for you to be successful at it.
• Optimism: you are optimistic about the future. You believe that good things are in store for you and your outlook is almost always a glass half-full kind of mindset.
• Patience: you are willing to work over a long period to get the results that you want. You’re not going to give up if it doesn’t happen quickly.
• Reliable: you will be able to handle the responsibility of being an entrepreneur. You have a reputation for being reliable so people are willing to work with you.
Chapter Three: Your Weaknesses?
You know the story of Superman. You’re familiar with the boy from Krypton who was sent to earth and took on the job of a lowly newspaper reporter at the Daily Planet, hiding behind a pair of thick framed glasses, while at the same time dashing off to the nearest phone booth to save a plane that was falling out of the sky or help the police catch a bank robber. With all the strengths that Superman has there is still one tried-and-true way to bring him down: a radioactive piece of his planet known as kryptonite. What about your kryptonite? What are the weaknesses that have prevented you from being successful in the past and, unless you overcome them, are going to keep preventing you from being successful in the future?
Okay, here’s where you’re going to need to be honest. Don’t worry, no one is going to grade this after you finish it; no one is even going to see it. You can be honest with yourself here because if you can’t be honest with yourself, who can you be honest with? If you really want to improve your medical practice and start achieving your goals you are going to have to take a good, hard look at some things that you might not be proud of. If you procrastinate doing work on developing your online presence because it interferes with your primetime television shows, be honest about it. If you are terrible at managing your time and whatever spare moments you might have had in use during the day get lost in the shuffle, be honest about that as well.
We’re going to split these weaknesses into three different categories.
The first type of weaknesses that we are going to discuss is interpersonal weaknesses. These are weaknesses that come from other people. Most of the time, you will not actually have people stopping you from achieving success, you will just think they are stopping you. This is a form of the mental block rather than an interpersonal one. You can identify when interpersonal weakness is a mental one, because the person that you think is keeping you from achieving success hasn’t said or done anything to prevent you from being successful. An example of this would be afraid of taking a leap of faith because they don’t want to disappoint their parents, when they haven’t discussed the matter with their parents and don’t know for sure what their reaction be at all.
The actual interpersonal weakness, when you really have someone that is impeding you, is more difficult to get past. This usually comes in the form of a spouse. The spouse may not understand what it is that you’re trying to do, they may have fears that you aren’t going to be able to pay your bills; they might even be fearful that you, yourself, are going to change and they aren’t sure where that leaves them. Most of the time, this impediment comes in the form of anger. Rarely does a personal block like this resort in a major life change such as a divorce thought.
The next type of weakness that we’re going talk about is the physical one. Depending on the exact type of physical problem this can be easy to resolve or can be nearly impossible. If you want to understand how this weakness works, imagine that you wanted to become a graphic designer. However, you didn’t own a computer; you had no access to Photoshop and you wouldn’t have known how to create something in Photoshop even if you did. In this situation, two of the physical blocks could be solved with money. You could buy a computer to do graphic design on and you could buy a copy of Photoshop, or sign up with Adobe’s monthly subscription program to get access.
However, the last one is a little bit more difficult to manage. It is one of the biggest reasons that prevent medical professionals or put off starting to diversify their income streams and put them on the road to success for so long, because they think they don’t have the appropriate training, schooling or experience. In the case of our graphic designer, they could develop the skills that they need by watching online tutorials and by starting to create graphic designs. However, that would depend on whether they had a computer and access to the software.
The last type of weakness that we will talk about is probably the most difficult to face. These are the mental blocks; the things that you believe or think that keeps you from achieving your goals. Mental blocks can be difficult to overcome because the first step is to identify them and this can be extremely hard to do. Facing the facets of your own personality that are self-destructive and are keeping you from being successful is a scary proposition. In fact, figuring out what these mental weaknesses are is probably the hardest step.
Once you’ve figured out what is mentally keeping you from success then you can start to take steps to remove these mental blocks, one by one. What you will normally find is that these blocks aren’t helpful and they certainly aren’t logical. You might have a fear of failure that is based on some past event that has no real bearing on your life today, but since that mental block is always been there, it seems like it belongs. You have two choices when it comes to these mental blocks: you can cultivate a failure mindset, reinforcing it every single day with negative self-talk – even subconsciously – or you can chip away at those mental blocks every day until you have removed them completely. What is interesting is that both take about the same amount of time. You just must decide if you’re going to shore up your mental blocks or work on removing them.
Chapter Four: Healthy Mindset Habits
So, we have discussed the fact that your mindset is the most important factor when it comes to achieving success. You also should have identified some of your strengths and a few of your weaknesses. So where do you go from there? The very next step is to start yourself on the path to healthy mindset habits. Habits are a funny thing. Your habits are things that you do without even thinking about them. Each morning (hopefully), you get up, brush your teeth and take a shower. You do these things without thinking too much about them. You can be worried about something at work, dwelling on a personal issue or even deeply engrossed in a great novel and the subconscious part of your brain will still nudge you every morning until you jumped in the shower and brushed your teeth or completed whatever other morning routines that you have.
So, should be obvious that habits are one of your biggest assets when it comes to being successful. The people who are successful in this world are the people who developed the right habits. They don’t have to think about doing things that make them successful; they just get up every morning and do them, which of course, gives them the results that they want in the long run. In this chapter were going to discuss how you can create habits that will allow you to change your mindset from a negative, self-destructive one to a healthy mindset that is ready for success.
Start Your Day with Positive Affirmations
Have you heard the term self-talk? Self-talk could be more accurately described as internal memo-ing, or the constant communication between your conscious mind and your subconscious mind. For people who are not having success, and in fact, are having problems, negative self-talk is likely the reason why. Their subconscious is telling their conscious mind all these negative things and that just reinforces the idea that they aren’t successful and are never going to be successful.
You’re going to do something different. You’re going to wake up each day and give yourself positive affirmations. You’ve probably heard of these before and you may think they’re silly. That’s perfectly okay to think that they’re silly, but still do them because silly-sounding or not, positive affirmations do work. Remember that your subconscious mind is like a sponge. It soaks up information and then informs beliefs which then drive your thoughts and your thoughts control your actions. If you change a belief with positive affirmations, you will be changing your actions as well.
Find a place where you can actually say your positive affirmations to yourself, where no one will overhear you and where it is something specific and meaningful that will say to your subconscious mind: “Hey! Pay attention!” For example, some people stand in front of a mirror so they can look themselves in the eye and say their affirmations. Some people want as much privacy as possible so they do it in their car on the way to work. It doesn’t matter how you do it, if you pick a place and a time that is meaningful to you and do it every day. Create a routine that will develop into a solid habit.
Spend Time with Your Feelings
When you do have doubts, try spending some time with yourself and taking a good, hard look at those feelings, to see where they are coming from. As mentioned, your behaviors today are the result of your thoughts which come directly from your beliefs. That means, if you are convinced that you’re going to fail, which you might be if you haven’t been able to attain success so far, then that belief is what is driving all those other factors that is keeping you from success.
What you can do, is when these doubts enter your mind, and you start thinking about all the ways that this could possibly go wrong, take a step back, and evaluate where the thoughts are coming from. Remember, just because your subconscious believes something to be true doesn’t mean it is. So rather than trying to push away these negative thoughts or avoid them, accept them and then work to eradicate them by finding out which belief is driving them.
Spend Each Day Learning Something New
You should never stop learning. No matter how much you know, there is always room for more information. Just as science discovers that the more that we figure out about the world around us in the universe, the more we realize that we don’t know; It works the same way with your learning as well. Spend a little time each day learning something new that is going to help you.
You could read a motivational book. There are many different ones out there that are geared towards entrepreneurs and are written to give great advice from experts who have made a success out of entrepreneurship. You can find them at your local library or online in digital format. Books by Anthony Robbins, Stephen R. Covey, Dale Carnegie and Napoleon Hill are all great reads if you’re trying to motivate yourself and become more successful. There are many other places that you can find motivation. Go on YouTube during your free time and look for motivational videos if that’s more your style or you could even correspond via email with someone who is more successful than you, who could be your mentor of sorts.
No matter how you get information, the point is, to keep learning and to devote some time each day to that learning. You don’t even necessarily have to read motivational or self-help books. You could do something that improves yourself like learning a new language or teaching yourself a new skill, or by studying a subject that you been interested in, relating to your business.
Chapter Five: Live in The Now
You’re probably keenly aware of just how many times you have failed in the past. For some reason, the brain is wired to remember negative experiences better. That’s why you should always look at product reviews online with a skeptical eye because most people – in fact nearly all the people – who had a positive experience don’t think about it enough to post an online review. Inversely, most of the people who had a negative experience do think about posting an online review and many of them do. So, your brain is wired to remember your failures better than your successes but that doesn’t mean that you must let those past failures control you or even influence your actions in the present.
The Value of Past Mistakes
Of course, past mistakes do have some value. You can learn from your past mistakes and that’s an advantage that we have over most of the animals out there. We’re able to learn from our failures, change the way that we’re doing it and then move forward with the new strategy. If you try something in it doesn’t work, then you can try something else later. So, don’t hate your past mistakes. They have made you who you are now, which is obviously someone who is motivated and desire success, but don’t dwell on your past mistakes either.
Don’t live in the past. When you think about a past failure here are some of the ways that you may feel about it: embarrassed, depressed, frustrated, angry or fearful just to name a few. Now, throw all of those out the window when it comes to past failures. In fact, you are not allowed to be emotional about any past failure from here on out. You are going to look at the failure objectively, see what worked and what didn’t, and then move forward, because it’s never as bad as you think it is.
You’re probably the Only One Who Remembers Your Failures
It’s like that episode of Happy Days where Tom Hanks plays a man who went to high school with The Fonz, had some sort of problem with him, and spent a decade learning karate so that he come back and whoop on Arthur Fonzerelli. You know what happened? The Fonz didn’t even remember him and was more than happy to apologize for past mistakes. The guy spent 10 years of his life dwelling on the past and the only reason that it grew from a tiny event in reality to this huge persecution that he had to get revenge for was his own self-talk throughout those 10 years.
Turning Potential Failures into Successes
On the opposite end of the spectrum, another thing we do is to think negatively about future events as well. How is this connected to past mistakes? If your mind is dwelling on past mistakes, and your mindset is failure because of that, obviously, any future events will be seen through the same distorted lens. Many people let “what ifs” stand in their way. It’s all in the way that things are worded and make no mistake; words are a very powerful thing. A comedian once said something like: ‘I used to tell people I was trying to be funny and I couldn’t get a gig to save my life, but then I told the next guy I was being funny and he booked me!”
There are a lot of “what ifs” out there that could stop you dead in your tracks or spur you onto success depending upon how you word them. For example, instead of thinking that you’re going to fail at something, and giving yourself that self-talk, take a positive spin on it and think that you’re going to have massive success instead. Whenever you find yourself thinking a “what if” statement that is negative, stop yourself and turn it into a positive one. Eventually, this will become a habit and you will hardly ever find yourself having a negative thought like that again. What you will notice is that you start thinking “what if” positive statements and this will have a huge impact on your life; your attitude will improve, you’ll be happier and you’ll be more willing to work on the things that will bring you success.
Take It One Day at a Time
Each morning when you get out of bed, think of something that you can do to make yourself proud of what you have accomplished. Think of a reason that you should be proud of yourself and then do something to make that happen. For example, you have your entire Saturday to yourself. You can have a barbecue; you can watch some football on TV; you can work on the hobbies that you been neglecting or you can spend eight hours working on your business. At the end of the day, which one of these do you think that you’ll be proud of yourself for?
This doesn’t necessarily mean that you need to spend every waking minute that you’re not at work or every bit of free time that you get working on your business, although you could, but it does mean that when you have the chance to work, don’t procrastinate. Spending time on your project isn’t the only way to do something that you would be proud of either. If you put $100 in your savings account today, towards your online business in some way, you can be proud of yourself for that. Just do something every day to make yourself proud.
Don’t Try to Do Too Much
One thing to keep in mind however, is that you should limit what you’re doing to a reasonable amount. Many people get excited about their goals and then they bite off more than they can chew and end up feeling like a failure. For example, you should spend no more than the eight hours discussed earlier on that Saturday where you find yourself with free time. You might think that you can work for 12 straight hours after a week of doing your job, and maybe you can, but it’s more likely that you’re going to burn out and then you’ll feel as if you failed. Set goals that you can achieve and you’ll be proud of yourself.
Chapter Six: Clarity is Power
So, you are ready to make some goals. In order to discuss goals are going to use the analogy of a vacation that you are traveling to by car (picturing the station wagon from National Lampoon’s Christmas Vacation is perfectly acceptable). The goals that you set are like the ultimate destination, the place that you’re going. The vehicle that you’re going to use to get there are the short-term goals that you’ll be achieving along the way but without an ultimate destination, a very specific ultimate destination, you aren’t going to get anywhere. That’s like trying to drive to Florida on your vacation and saying that it is somewhere “over there” east of you.
What Are Specific Goals?
What exactly are specific goals? Let’s take one of the goals that you probably have, because everyone trying to achieve success as an entrepreneur has this goal; to make more money. You can’t just use the goal of making more money, becoming rich or financial independence either, because those things mean nothing specifically. How are you going to know when you get there? How will you know if you’re on the path to get there? Unless you make your goals specific you’ll have no direction; no specific place on the map that you can arrive at and know that you’re in the right place.
So, let’s take our example of wanting to make money. Instead of having a goal that is this general, try creating a goal with something like: increase income by $20,000 per year by the end of the year, or by month 12 if you happen to be in the middle of the year. So, you’ll know if you’ve achieved that goal, because you can look in your bank account, or at your financial information, and see that you earned an extra $20,000 in the past 12 months. Also, when you get to month six you’ll be able to look and see just how on track you are. If you are around halfway there, you know that you’re on track. If you haven’t made anything, you really need to step up during the next six months.
Aim High, like the Air Force
Do you know what you’re capable of? You might think you do, but for most people what they can achieve is quite different than what they think they can achieve. You have probably heard the axiom: whether you think you can or you can’t, you’re right. People have set world records in athletic events, and experts have deemed some of them the fastest or best the human body is capable of, and then someone from a remote part of the world didn’t get the memo that there was a limit as to what the human body was capable of until after they’d already broken the record.
Set your goals higher than you think you can achieve. Of course, don’t set them outrageously high to the point where they’re unrealistic, but set them higher than you think you’re probably capable of. For example, our previous goal of earning an extra $20,000 in 12 months is reasonable and probably achievable depending on what you do to make it happen. If your goal is to make $100,000,000 over the next 12 months, that’s unrealistic. But what if your goal was to make an extra $25,000 in 12 months? You might think that you’re only capable of making an extra $20,000 but by setting the go higher you have something to aim for, and suppose you only make $22,000; that’s still $2000 more than your original goal.
Putting Goals into Action
You want to make a list of around five goals to start with. The number is not important; it is arbitrary. What is important is that you create enough goals that will allow you to accomplish something substantial in the next 12 months, or five years, or whatever your timeframe is, and not so many goals that you have no chance of achieving them all. Then, for each goal, you’re going to make a plan of action. Earlier we used the analogy of driving a car to a vacation destination. Your plan of action is that car; it is the vehicle that is going to take you all the way to the end where your success waits.
Your plan of action is going to take you from where you are now all the way to the end result, which is your goal. It is going to include milestones, or places that you stop along the way to check your progress as well as specific small goals that you’ll need to achieve to get to the big goal. It is sort of like playing a videogame – you have to beat all of the easy monsters before you get to the big boss at the end of the level. If your goal is to make an extra $10,000 in the next 12 months then you need to know what specific things you need to do to make that happen. Are you planning to start an online store? Are you making investments? Whatever your method is, you’ll have specific things that you need to accomplish, and that makes up the framework for your plan of action.
What If You Don’t Know How to Get There?
Sure, you might be saying, this is all well and good, but what you do if you don’t know how to get to your destination – or achieve your ultimate goal. There are several ways that you can figure it out. You can do research online, you could write to some of the people in the medical profession that you admire and that you know of had success and asked them how they were able to achieve their goals. You can read a few books or get advice from forums or medical entrepreneur blogs. There are many things that you can do to learn how to get from point A to point B.
Chapter Seven: Be The Best Self Every Day
Have you ever had a job that you didn’t like? When you woke up in the morning you to drag yourself out of bed and force yourself to go into work. This might be how you’re feeling right now. Well, you know how when you get to work, sit down to your desk and begin crunching those numbers your heart really isn’t in it. You’re not giving your best self to your patients . At most, you’re giving about half, and while this might get you a paycheck it is death to an entrepreneurial venture.
So instead, you want to give yourself – your best self – which is the person that is going to work the hardest, the person that is going to persevere the longest and the person that is going to ultimately take you to success. You want to be the kind of person that other people will look at and comment on how hard you work and how much you give to your business. Every single day you need to be the best self that you can. That doesn’t mean that you need to be perfect. No one is perfect. But it does mean that you can look back at the end of the day and say: “I did a good job today.”
Things That You Can Do as a Medical Entrepreneur to Be Your Best Self
• Don’t show up late for work. Show up early instead. Yes, sitting down at your computer to do whatever it is that you need to do to make your medical practice work, whether that is marketing, building a website or simply finding a good medical marketer to you achieve your entrepreneurial success; that is going to be your job. You should be twice is committed as you are to your day practice to the time that you spend developing other avenues for your business to grow and building your success.
• Be willing to help others. If you encounter a fellow medical professional that could use some of the skills that you possess, consider spending some of your free time helping them. For example, if you’re a physical therapist, and a colleague needs help with managing patients, although you don’t directly benefit from sharing your business knowledge with your friend, it could pay back dividends down the road. You could develop a reputation of being an authority in the field and you could find additional income holding seminars for physical therapist. If there is such thing as karma you’ll be building the good kind as well.
• Develop relationships. No one succeeds in a vacuum and the relationships that you build with other people can help you much later in life as well as build lasting friendships. Some people will only build a relationship with someone who they think is in a position to help them with their business and this is a huge mistake because you never know what might happen in the future and when somebody that you have developed a friendship or working relationship with suddenly finds themselves in a position to help you achieve success and is willing to do so.
• Start to cultivate patience. Many medical entrepreneurs want success right away. There is nothing wrong with this, but you’re probably going to want to learn to be patient if you’re in business for yourself because it can take a while to see the fruits of your labor. Rarely is someone an “overnight success.” It is much more likely that they worked hard to get where they are and you just weren’t aware of it.
• Become flexible when you have to be. One of the problems that medical entrepreneurs run into, particularly if they are the type of personality that likes a very rigid set of rules and working guidelines, is getting stuck at an impasse because something happened that they couldn’t plan for. Things are going to happen with your plan for success, no matter how much you try to prepare for every eventuality and the only way that you’re going to overcome those challenges is to be flexible.
• Be honest; use integrity and all of your personal and business dealings. If you think that a product that you are considering is of poor quality, or there’s some reason why it is not a good product to sell, don’t sell it. If someone comes to you and offers to make your website rank a whole lot higher using black hat SEO techniques, tell them no. You want to be the kind of businessman (or woman) that customers can depend on and trust and violating that trust will cost you.
Everyone talks about multitasking like it’s the greatest thing since the Macarena but the truth is multitasking can actually cost you time spent on your project. In fact, studies show that you not only have a 40% reduction in the amount of work that you get done, but that you actually might be damaging your brain by multitasking. Instead of multitasking, give whatever project that you are currently working on your full focus. In fact, give your current project 110% and watch your productivity rise drastically. People tend to like multitasking, either because it offers them variety and makes work seem to go by faster or because they’ve been told it increases their productivity.
Make Sure Your Heart Is in It
You want make sure that your heart is in what you’re doing on two different fronts. First, make sure that you are passionate about what you’re doing to achieve success in your completely invested in the project. But also, make sure that you are invested in whatever specific project that you’re currently working on. If your heart isn’t in it, then consider outsourcing it to someone who is more passionate about it than you are. For example, if writing is not your forte, hire a freelancer. If you have been trying to design a company logo and you find yourself getting frustrated, consider hiring a graphic designer or using one of the premium logo services online.
Chapter Eight: Your Time is Precious
You might be confused by the title of this chapter. You might be saying: “Hey, I value my time. That’s why I am doing this whole entrepreneurial thing.” What you probably mean however, is that you value your leisure time, and this chapter is more about valuing the extra time that you have when you’re not doing something that you absolutely have to do, such as going to the doctor or going to work, so that you can have the time you need to be successful. “I just don’t have time,” is the common battle cry among those who never actually make a success of themselves in any field. You have time during the day or evening or when you should be sleeping that you can use to be successful. You just have to find it.
Jealously Guard Your Time from Others
Do not let other people monopolize or even have any part of your precious success time. If you’ve committed to working on your business from 7AM to 8AM every single weekday, then don’t agree to run an errand for a friend during this period. You don’t want to be a “yes man.” Your time – at least the time that you’re spending working on your business – is your most precious commodity, and you should jealously guard it from others and not let anyone take you away from spending that time working on your business.
If you’re getting into the entrepreneur business because you don’t like to work hard, you are definitely in the wrong occupation. While there are many entrepreneurs out who have achieved a great deal of success and now have free time that they can spend doing what they want, they either worked very hard to get to that point or are still working hard. In fact, successful people can’t seem to stop working. Even if they’re retired, there is always something that they are doing to achieve goals or to better themselves.
Is your business really your number one priority? Are you willing to make some sacrifices to achieve your goals? The answer to both of these questions needs to be yes because if you don’t make your business your number one priority it will slip further and further down on your ranking list of priorities until you almost never work on it and you need to be willing to make sacrifices to achieve your goals; some of the sacrifices are going to be painful. Just like a man or woman who is going on a diet, you might have to sacrifice the chocolate cake and Rocky Road ice cream of your life in order to achieve success.
Price Your Products What You’re Going to Be Worth
If you are entering the marketplace with a product or service, don’t do more than a basic, cursory examination of the going prices. Once you know what the going prices are, consider how much you think your services are worth, which also goes for products. Some people start their business off on the wrong foot by lowering their prices drastically in trying to undercut the competition. This is a bad idea for many reasons. First, you’re not going to be able to out price the biggest retailers out there like Amazon and Walmart. Second, people are more apt to buy something that costs what they think is a fair price than something dirt cheap. Cheap stuff isn’t good and good stuff isn’t cheap, as the saying goes.
Have you ever wondered how some people charge what seems like exorbitant prices for the same services that you’re providing? It’s like the story about the fruit merchant who met another fruit merchant on the road.
The second merchant asked the first how much he charged for apples and the man replied that he sold them two-for-a-dollar. The second merchant was aghast, and asked him how he could get people to pay two-for-a-dollar for his apples when everyone else was charging two-for-a-quarter. The man replied that he didn’t know what everyone else was charging, he just charged with he thought they were worth. If you think you’re worth a certain amount, then charge that amount. You’d be surprised how willing people are to pay a competitive price if you’re confident and good at what you do.
Manage Your Time Effectively
If you want to be successful, you’re going to have to start managing your time differently than you have in the past. In the past, you may have flirted with the idea of starting an online business but spent most of the time looking around, seeing what other people have done and watching videos on YouTube – business-related or not. From now on, you have to be more serious. You’re going to have to start devising a schedule and sticking to it religiously. Make sure that you set aside enough time during the day to actually make a significant amount of progress with your business. If you have allotted 15 minutes per day to grow your e-commerce website, you’re going to grow at a very, very slow rate
We live in a distraction filled society. When you get on the Internet there are 4 billion things vying for your attention. Someone just got on Facebook that you’ve been wanting to talk to; there is a tweet from your favorite celebrity that you really want to read; there’s a video on YouTube that literally everyone is watching. If this is how your Internet experience usually is and you are starting an online company you’re going to want to take active steps to remove the distractions. What used to be effective was a tool called Freedom which allowed you to irrevocably and completely block the Internet for a period of time. However, now that we have mobile devices at our disposal and multiple methods for accessing the web, you’re just going to have to exercise some good, old-fashioned self-control, buckle down and get done what you need to do make your business successful.
Chapter Nine: Serve Your Audience
The next thing you are going to discuss is showing up to serve. The most successful people in the world do not have people in service to them; they are in service to other people. Think about Domino’s Pizza. A few years ago, this pizza chain had reduced profits with low sales all over the United States. So they changed their tactic. Instead of making pizzas according to their recipes, because that is the way it had always been, they asked their customers what they would prefer. It turned out, their customers wanted a better tasting pizza and so Domino’s went to work creating one. Now, profits are back up and the company is doing fine.
Another contemporary example: the fast food chain McDonald’s just announced that they are going to provide breakfast all day long. For decades, people have been held hostage to McDonald’s breakfast hours and other restaurants have taken advantage of this and enticed those customers by having a breakfast menu that was available longer or even all day. McDonald’s finally decided that they were here to serve their customers and not dictate the times that they should be eating breakfast, and expanded their breakfast menu hours to the entire day. Needless to say, the move was quite popular.
Who is your audience? Who are the people that are going to be responsible for your success? Your patients/clients, of course; they are the people who buy your products and services. Some people look at this audience like it is here to serve them and their needs and in fact, the opposite is true. You need to be here to serve your audience. You need to find out what they want and what they need and then provide it to them. No matter if you are providing a product or service, if you want to be successful then get ready to serve your audience.
Take Time off for Mentoring
Your patients aren’t the only people that you should be serving. Helping people after you have already become successful is important but you don’t have to wait until you’ve reached your goals to start helping other people. There are many advantages that come with helping people with some of the areas that they’re struggling with, that you’re able to assist in. First, you’re going to feel great because you’re helping someone change their life and that is one of the biggest rewards and the most fulfilling things that we can do is human beings.
Also, you’re going to be teaching yourself at the same time you are teaching others. They say that that is the best way that you can learn something – by teaching it to someone else. You’ll be helping someone and you’ll both be learning something valuable as you strive for success. You’re also going to get some major motivation from helping others and especially if you can help them succeed. Your own enthusiasm is going to go up, your motivation is going to increase, your excitement will be high and your successes can be greater than they have been before.
You might not have thought about it, but those same people you’re helping now could end up being more successful than you and some areas and that could be a valuable relationship down the road. Most people are going to remember that you helped them for many years to come and not only would they be willing to do a favor if they’re in a position to do so they might even seek you out and offer.
Seek out Ways That You Can Help Others
Whether you are helping mentor other people trying to be successful in the same industry that you’re in or you’re helping your customers find exactly what they’re looking for and making sure that you provide them with the best service possible, you’re going to actually have to go out and seek ways to help people; they may not come to you. So, what are some of the ways that you can find people that you are able to help? How do you know that they need help? Most importantly, what do you have to offer that is valuable enough to teach others? This last question is important, not because there’s something that qualifies you to be a great teacher above all other things, but because you’re going to want to know the answer to that question so that you have the confidence to teach.
As for finding people to help, your customers will probably come to you but make it clear that if they’re looking for something specific, even if you don’t necessarily deal with it in your own store or business, that they should ask you about it anyway because you might be able help. Make sure that you post this on your website somewhere and go to social media to offer help as well. As far as mentoring goes, there are forums all over the Internet with people that are seeking advice, some of them better than others. Try to find people who are actually serious about being successful, like-minded with your own values and goals and willing to accept your help. There’s no sense in helping someone who isn’t going to put in the work because this will not give you any of the benefits that comes from helping people.
Become Known As Someone Who Will Go above and beyond for Your Customers
You want your customers to be happy. This means good customer service but if you really want to shine, go above and beyond with every single customer that you get. Do absolutely everything you can do to solve the problem and make them happy and you will reap the rewards. They will talk about you to their friends, their colleagues and their family members and when they need a product or service that you sell they’ll be back to buy from you again and again. This is how Amazon has become so successful, by cultivating a reputation for customer service that is matched by no one else.
Chapter Ten: Be Grateful
There is nothing like achieving the success you want to make you grateful, but eventually the newness wears off and you forget to be grateful. There are so many opportunities to be grateful each and every day and so many reasons to do so. For one thing, people around you will be happier and much more willing to spend time with you. You’ll also be happier yourself and have a more positive attitude. You’ll also find that everyone is more willing to help you when they know that you’re grateful for everything that you have and everything that you receive.
People Who Feel Entitled
You have probably encountered people who feel entitled. They somehow believe that they deserve to have success without working for it, even though all of the other successful people in the world have had to work their butts off to get where they are. These people are always negative, they whine and complain about any work that they have to do and believe that the world should be handed to them on a silver platter. If you are one of these people, stop! If you just know people like that make sure you avoid ever falling into that trap because it is a pit of negativity that is very difficult to crawl out of.
Be Grateful for Your Opportunities
Be thankful for the opportunities that you have. If you live in a developed country, think of all the people around the world who don’t have the opportunities that you have. Think of people who not only don’t have access to the Internet and the ability to start their own business online, but they don’t even have access to clean water or electricity. The opportunity to build a business and achieve that much success is nothing to be scoffed at. If you have that opportunity, you are a very lucky person and you should be grateful for it.
Also, you should be grateful for the teachers that you have in the information that you’re able to acquire, from the Internet or whatever sources you are using. You should be grateful for the teachers that you have, that they have the knowledge to teach and that they are willing to teach you. There actually are successful people out there who don’t subscribe to this particular thought model, instead taking the approach that the more people they shared the secret of their success with, the more competition there will be, which will apparently somehow devalue their own success, even if it’s not the same industry. However, most successful people are really grateful for those who help them get where they are today.
You’ve probably heard of Tony Robbins. Tony is a motivational speaker, author and very successful individual. Even with as much success as he’s had, and all the things that he has done to create this environment for himself, he is still immensely grateful to the people who helped him get where he is today. In a recent interview with success.com Robbins said that he is still grateful to his earliest mentor, a man named Jim Rohn, who motivated Tony Robbins when he was very young. Follow Tony’s example and be grateful because there are benefits; not only the ones mentioned in the first paragraph of this chapter, but also some pretty amazing benefits for your business itself. Science can’t seem to find a metric to measure, but people that are grateful for all the opportunities that they had and all of the people who have helped them, are more likely to be successful than those who are not, and are usually several times more successful.
Practice Being Grateful until You Get it Perfect
It’s okay if you don’t feel that you’re at the point where you can be very grateful. Like anything else, being grateful takes practice. You might actually have to think hard about what you have to be grateful for when it comes to your online business, or you may have to wait until you actually do have something to be grateful for. The point is, start changing the way that you think. This grateful attitude goes along with everything else in this book. You are just being grateful because you should, you’re being grateful because it changes you as a person; it makes you a better person and it magnifies your success.
Start a Gratitude Journal
One of the things that you can do to become better at being grateful is to start a gratitude journal. A gratitude journal is when you sit down at the end of the day and write down some of the things that you’re grateful for. You can use your computer, you can use a piece of paper and a pen or even a smart phone app if you prefer. Just as long as you spend a little time each day thinking about what you have to be thankful for, writing it down and using it to further your success.
Ways That You Can Show Your Gratitude
One of the things that you can do to give back is use whatever assets that you have gained from being successful to help someone else. If you’re an Amazon affiliate, and you’re getting your first check from Amazon for just over $100, if you can afford it donated to charity, or take it down to your local soup kitchen to help buy groceries or even outsource some of the things that you need for your business so that other people can make money too.
If you can show the world that you’re grateful, the world will keep giving you opportunities and information to help you be successful. It sounds hokey, like some sort of new age philosophy, but it truly is the way this thing works and if you talk to anyone who has achieved a decent level of success they will tell you that positive attitude, gratefulness and a willingness to learn are all keys to success.
This book is intended to help the serious person desiring to be an entrepreneur to take the first steps towards their success. In this book, you learned how important mindset is when it comes to success. You’ve learned that it’s the ultimate factor that stands between the average person desiring success and the person that actually achieves it.
You are able to take stock of yourself, learn what your current strengths are, and which ones you need to cultivate in the future as well as what weaknesses have kept you from success in the past. You are able to learn how to set yourself up with healthy mindsets instead and how to use that new mindset to take you as far as you want to go. Of course, this is no easy journey and it may take some time to develop that mindset. No one is expecting you to change overnight but hopefully, this book will help you take the first two steps towards success.
Action Steps to Take
Here is a step-by-step summary of all the things that you need to do to attain the success that you desire, based on the principles and information in this book.
1. Realize how important mindset is. Understand that your mindset is what will determine whether or not your successful – for good or for bad. Know how to change your mindset so that you can steer it towards success.
2. Know what all of your current strengths are. Know what skills you bring to the table, know which skills that you’re going to need but that you might need to hone and understand how to use the skills to achieve the success that you want.
3. Conversely, know what your weaknesses are some they don’t prevent you from being successful. You know that in the past, your weaknesses have been responsible for you not achieving your goals. This time, tell yourself, it isn’t going to happen because you control your weaknesses; they don’t control you.
4. You are going to change your mindset to be healthy and geared toward success. No matter what your goals are from this time forward your mindset will be a positive one and that will change your life completely. Even if you decide never to open up your own business this will give you success in your marriage, your job and your interpersonal relationships.
5. You’ll know how to focus on the present and quit dwelling in the past.
6. You’ll know the proper way to set goals so that they are clear, concise and specific, and they give you the ability to create a roadmap to reaching them.
7. You know how to be the best self that you can be. You’ll understand the process of change and be actively working on it with the confidence of knowing that as of right now you truly are the best self you can be.
8. Understand how to value your time so that other people don’t take it from you and so that you can use it to achieve the goals that will take you from here to wherever your success is. No one else is as important as you are when it comes to achieving your goals.
9. You’ll learn why you should serve others and how you can serve others, including both your customers and other people in the business. You now understand why this is so important and how it can help you become a better person.
10. You’ll be grateful for what you have currently, how to give thanks for each day and why this is great for your future success.
PART 2 OF KEYS 2 MEDICAL ENTREPRENUERIAL SUCCESS-THE ORGANIZED MIND
Table of Contents
Introduction to part 2 ....................................................................................................................6
The Modern Dilemma ...................................................................................................8
Conquering Information Overload – What You Will Learn..........................................11
Chapter 11. Too Many Decisions..................................................................................14
How to Reduce Decisions...........................................................................................16
Chapter 12. Organizing Your Home..............................................................................20
Designated Rooms .....................................................................................................22
Staying on Top of Cleaning.........................................................................................23
Aim High .....................................................................................................................25
Chapter 13. Organizing Your Social Life......................................................................27
Forget Frenemies ..................................................................................................29
Keep a Calendar.........................................................................................................30
Chapter 14. Organizing Your Time ...............................................................................34
Recognize Your Limits................................................................................................35
Walk or Sit, Don’t Wobble!..........................................................................................36
Timing Your Tasks......................................................................................................37
Close Open Loops......................................................................................................39
Chapter 15: Work, Work, Work......................................................................................41
Be More Productive at Work.......................................................................................42
Removing Distractions................................................................................................44 The Pomodoro Technique ..........................................................................................46
Reducing Communication Overhead..........................................................................48
Chapter 16. Be Clear About Your Goals.......................................................................51
How to Write Goals Properly.......................................................................................53
Chapter 17. Limit Your Sources of Information...........................................................55
Pick Some New Hobbies ............................................................................................56
Have Quiet Time.........................................................................................................58
Chapter 18. Value Your Time ........................................................................................60
Chapter 19. Be Vocal .....................................................................................................64
Asking Friends for Help...............................................................................................65
Other Ways to be Vocal..............................................................................................66
Chapter 20. Inside and Out – Health Habits...............................................................68
Eating for Energy........................................................................................................69
Clean, Sharp and Impressive......................................................................................70
More Lifestyle Tips......................................................................................................70
A Day to Rearrange....................................................................................................73
Welcome to the digital age.
While we take for granted much of the technology that surrounds us and the way it has changed the way we work and relax; it’s actually very important to recognize just how much it has impacted our lives.
Today we are constantly bombarded by information and stimulation and it is taking its toll on our brains. Meanwhile, the expectations placed on us by our work have only increased as a result of greater productivity tools and enhanced connectivity.
And it’s not just technology that has changed life for us either. The demands placed on us in other areas have also increased. The world is more populous, living costs have gone up and our roles in society have changed. More and more women are now working full time, which while a good thing, has created new challenges in trying to raise and care for our children. The roles of men have likewise become increasingly uncertain and competition for employment is fiercer than ever.
Don’t get me wrong – none of this is bad in itself! Having greater access to entertainment, being able to communicate with anyone in the world and enjoying greater equality than ever before are all good things. The state of the economy is a little less rosy. But all in all, times are good.
The problem? We’re having a hard time keeping up with all this change!
And it’s leading to burnout.
For a great number of us, the demands placed on us are simply too great for us to shoulder. The constant stimulation and constant bombardment of information is leading to burnout. And knowing how to get what we want from life is seemingly impossible.
Our brains evolved in entirely different environments and they simply aren’t designed to thrive under these conditions. The result is what we call ‘overwhelm’. That means too much information, too much pressure, too much to do and too little time. We end up stressed, exhausted and disorganized and it’s just not good for our health.
The Modern Dilemma
Perhaps this sounds familiar:
You wake up first thing in the morning with a jolt because your alarm has gone off. In a rush, you clean your teeth and get ready for work while watching the news on whichever device you prefer.
You pack your family off for school and work respectively and then you set off yourself. You’re late, because it took you 20 minutes to choose what you were going to wear and to find your keys. And because you lay there on the couch for 5 minutes doing nothing.
What follows is a tedious and frustrating 10-90 minutes of commuting – complete with angry fellow commuters, stuffy carriages and probably a fair amount of time spent playing Candy Crush. By the time you get into work, you’re already stressed, late and feeling a headache come on from peering at a small screen under artificial lighting.
You then have a strong coffee, leaving you feeling wired, and you open your inbox to 10,000 emails (okay, maybe that’s an exaggeration but you get the point!). You set yourself some things to achieve for the day – just so you can get back to feeling ‘on top’ of work, but then you spend the next 20 minutes on Facebook and YouTube watching cat videos.
And staring at photos of your friends on sunny holidays wondering what went so wrong with your life…
Lunch comes and you feel like you’ve barely done anything. You head out for lunch and grab the cheapest thing you can find that’s sugary and have another strong coffee.
This doesn’t exactly fuel you with energy for the second half of the day, which is spent largely putting out fires. How can you be expected to progress in your career and to get the kind of lifestyle you want, when you’re spending the whole time treading water?
By the end of the day, you’ve spent most of your time responding to emails and trying not to get distracted. You end up leaving an hour late, which is followed by another hour of commuting.
You’re now home at 7pm. You should make a healthy meal for your family, maybe suggest a fun activity that you can all get up to?
But you’re completely stuck for inspiration, so instead you put on a pizza and a film and crash on the couch for the next hour.
The house is untidy and messy though, so you feel generally anxious and stressed instead of getting any relaxation.
There were things you were meant to do this evening too: calling your friend who you haven’t spoken to in ages for example was high on the list. So was paying that bill. Only you can’t face the idea of paying that bill because you don’t want to rummage through the piles of documents on your desk. You’re not even sure you can find the bill anymore. Which would mean calling them on your lunch break to get them to send out another one.
You haven’t even looked at your bank account because you don’t want to know how bad it is. You’re supposed to be saving for a mortgage/your kids’ college fund, but you have that stag/hen party coming up that you can’t really afford but can’t really get out of either…
And you don’t want to call your friend because you’ve now only got an hour left before you start getting ready for bed. And how can you justify calling that friend when you haven’t paid the bill? So you avoid looking at the WhatsApp message because you don’t want them to see that you’ve seen it.
Let alone spending any time with your wife/husband?
Then you get an email from work reminding you how much you have to do tomorrow, which only stressed you out further. You browse Facebook a bit more and respond to some notifications from Candy Crush.
Then you hit the sack – later than planned – and having done barely any of the things you wanted to do. You still haven’t read that new book you bought and were excited about.
Maybe tomorrow will be a better day?
Except you can’t get any sleep because you’re stressed and you just spent the last hours before bed looking at screens. And the coffee is still in your system…
And at the weekend you have about 20 things to do and that dinner party you’re supposed to be going to.
Conquering Information Overload – What You Will Learn
That last section wasn’t designed to make you feel even more stressed and anxious than perhaps you already are. Rather, it was intended to draw attention to some of the very real issues that we face on a daily basis.
Most of us simply have too much to do, we are too ‘wired’ and we are too bombarded with information, decisions and more. Approximately half of us are burned out because we’re trying to do too much and because we’re struggling just to keep afloat. The irony is that we actually end up achieving less the more we try and squeeze in and as such, we can never get ahead.
But there is an answer and there are ways around these problems.
The secret is organization.
It might sound like a small thing but staying organized is actually everything in today’s environment. By staying organized and keeping on top of all that information, those huge to-do lists and your calendar, you can take each challenge one step at a time.
You can automate some of the work that is taking up the most time and energy, you can delegate and you can find better ways to think about the problems and challenges that come up.
Once you learn to prioritize, organize and schedule, you’ll find life becomes MUCH more manageable and that you have far more time for yourself, your family and your goals. You get to actually enjoy life again, while at the same time standing more of a chance of achieving everything you want to achieve.
The digital age is partly the result of all the computers and tools that are now integral to the way we work. So the solution? Start thinking and working more like a computer. That means being methodical, organized and logical.
You’ll learn all this and MUCH more in this book.
Specifically, you will learn:
• How to reduce the number of decisions you have to make in a day
• How to prioritize the most important tasks
• How to schedule rest and recovery
• How to save time by delegating and automating your tasks
• How to keep your home more organized
• How to calm your mind to eliminate stress
• How to work more efficiently
• How to reduce notifications while still staying connected
• How to organize your thoughts
• How to create systems, to-do lists and filing methods to help you stay on top of your work
• And much more!
By the end, you’ll have organized your life such that you can once again feel ‘on top’ of everything and start making real progress.
The best bit? This is all stuff you can do right now. Instead of battling through the stress and hoping one day life will get better, you’re instead implementing simple changes right now that can make ALL the difference.
For the very best results, I recommend taking a single day off from work and cancelling all your other commitments. You’re then going to use this one day to work through all your small tasks, to implement new systems, to tidy up and generally to give yourself that ‘refresh’ that you so desperately need.
This is how you accomplish THE ORGANIZED MIND. And once your mind is organized, everything else starts falling into place. You’ll be more disciplined, more productive, happier, more efficient and less stressed.
Let’s get started…
Chapter 1. Too Many Decisions
A great place to start is to remove those difficult decisions that are taking up our ‘mental bandwidth’.
Many of us think that the big ‘limit’ on our ability to get things done is time. We all make the excuse that we don’t exercise because we don’t have time and that we don’t do more with the family because we don’t have time.
That’s actually not true. If you think back to all of those times in your life when you’ve been doing ‘nothing’, then you’ll probably realize that you actually had plenty of time. Just this week, you’ve probably spent at least a good couple of hours on Facebook/YouTube/the website of your choice, and there’s a good chance you’ve watched a fair amount of useless TV as well.
That’s all time that you could have been using to exercise, to phone friends, to tidy the house.
The point? You don’t have any problem with time. Your problem is with energy. The reason you’re not using that available time more efficiently, or even to have fun is that you’re low on energy.
And did you know that your will-power decreases too as you run out of energy? Not only do you have less physical energy to get up and tidy when you’re tired, you also have less mental willpower in order to encourage yourself to do it.
Energy management then is actually much more important than time management very often. And a BIG component of energy management is to understand the impact that decision making has on our energy levels.
Every time you have to make a decision, this takes a toll on your energy levels and leaves you with a little less energy to ‘spend’ on other tasks.
For instance, when you wake up in the morning and decide what you’re going to wear, that will not only take up time but it will also take up energy. Likewise, when you decide what to have for lunch, you’ll also be using up your mental energy to make that decision.
And this then means that you have less energy when it comes to making other, more important decisions. When someone asks you what to do at work, or when you’re wondering how best to save your money, you now have less mental energy available to dedicate to that decision. By the end of the day, you burn out!
How to Reduce Decisions
So what’s the solution? There are a number of things you can do but one of the most important steps is simply to reduce the number of decisions that you’re forced to make in a day.
This is actually something that Steve Jobs is famous for doing. Jobs apparently decided he wanted to reduce the number of trivial decisions he had to make in his life and so he removed all variation from his clothing. He replaced all of his items of clothing with just black t-shirts and jeans. That meant that every single morning, he would put on his one outfit and never need to worry about what he was going to wear!
Steve Jobs as you know, would go on to help invent the iPod, iPhone and iPad. So presumably it was working for him!
That’s quite extreme of course and not everyone is going to want to surrender all variation in their clothing. Thus, let’s take a look at some more gentle and moderate solutions you can apply to your own life…
While you might not want to go as far as Jobs with it, there are nevertheless effective ways you can reduce the decision making surrounding your choice of outfits. One of the easiest ways to do this is just to plan your outfits in advance so that you have all of those items ready to go. You can even write this out on Sunday evening so you can refer to that plan.
This is one of those ideas that sounds perfect in theory but sometimes falls down in practice – what happens if you put on that outfit and you don’t like it or you’re not in the mood for it for instance?
Another solution then is simply to have, say, 20 outfits for work that you know you like and that you know are suitable. Now, you can simply refer to any of those 20 in the morning without too much thought. 20 is enough that your colleagues will only see you in the same outfit once every two months – but you will still never be stressed about whether your outfit works, or because you have nothing to wear.
Another tip is to ensure that you choose your clothes in such a way that they can be combined into multiple different outfits. In other words, make sure that most of your trousers go with most of your tops. Now you’ll be able to throw multiple combinations together with less thought.
While you might not want to keep your outfits the exact same every day, you might well be more inclined to keep your food consistent for breakfast and lunch.
These meals aren’t exactly ‘exciting’ in the first place. So why not have the same cereal and toast for breakfast each day and the same salad bar/lunch box for lunch. This reduces waste too, makes shopping much easier and also makes it considerably easier to monitor your calorie intake if you’re dieting.
As for dinner, this is something else you can plan at the start of the week. And it works even better if you can also prepare some meals – cook something big on Sunday and you can put some Tupperware boxes in the fridge for lazy evenings. Now you can simply heat those meals up in the evening instead of throwing a pizza in the oven.
And while you’re at it, come up with some ‘backup’ meals that will keep. A good example is to keep a tin of beans in the cupboard. Beans on toast are actually quite healthy and tasty and they only take 10 minutes to make.
If you automate a lot of what you eat, this then creates the opportunity to make your shopping considerably easier. How? By setting up a delivery with your local supermarket. Most stores now offer this service and it means that you can avoid that stressful ‘weekly shop’ and instead just pick up a few supplementary ingredients to make each of your meals.
You can also schedule some of your daily activities in order to further reduce decision fatigue. Do this by making each night of the week ‘something night’.
So now, Monday can become ‘rest night’ where you’re allowed to watch trashy TV without the guilt. Tuesday can become ‘date night’ where you commit yourself to spend some quality time with your other half. Wednesday can become ‘chores night’ where you tidy the house.
By setting tasks like this for each evening, you remove the stressful need to make that ‘right decision’ and instead just carry out and execute your plan to stay on top of things.
All this will help you to simplify your life. There are more methods you can use to do this as well, so start putting them into action and just reduce the number of decisions you have to make.
“No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.” – John Tierny
Chapter 2. Organizing Your Home
Now you have some systems in place, you should find a little bit of time and energy freeing up in your day. Maybe you have a slight bit more energy in the evenings and maybe you are a little less stressed on the way into work.
The next thing to do is to tidy your home. This is crucial because a tidy home is a reflection of a tidy mind. More than that though, it can also create a tidy mind and here the correlation becomes ‘two way’.
Not only does a tidy home make it easier to find things, thereby saving time and stress as you’re no longer hunting for keys, but it also makes your space that much easier to relax in. Our brains actually crave order and organization and this is why we find things like tilted picture frames so distressing.
When your home is tidy, you’ll have a calming space you can use to relax. What’s more, you’ll have the confidence of knowing where everything is and being able to retrieve it as and when you need it and fewer occasions when you need to hunt for lost items.
So how do you start putting this into action? Here are some tips that will really help…
One of the single most important things you can do to make your home tidier and easier to get around is to get ruthless and to start throwing things out.
This sounds ruthless and at first you might object to the idea of parting with your possessions. Actually though, reducing your items can make your home considerably less stressful and help you to stay on top of your chores a lot more easily.
A good place to start is with your ornaments and knick-knacks. Go through all the things you have on display on your sides and throw out half of those items – or at least put them away somewhere.
By doing this, you have now created a much more minimal space, which is immediately going to feel less stressful to spend time in. At the same time though, you’ve also created less work for yourself – you now have surfaces you can very easily clean by wiping a cloth around instead of needing to first remove all your items individually.
And on top of all that, you have actually increase the average quality of the things on display. What’s left behind will now be only your very favorite things. That means that those favorite items will get much more attention and focus, versus all those other things that were detracting from them.
Another way to be more ruthless is to find all the boxes under your bed and on your wardrobe that you haven’t been in for the last 6 months. Remove anything valuable or sentimental and throw the rest out. If you haven’t used it in all this time, then you don’t need it!
What you’ll find is that you surprisingly don’t miss any of those items and if you find that you suddenly need a mini torch, or whatever else it was, then you can simply buy a new one!
Another thing to do is to try and create more separation between your rooms and to think about how they’ll affect you unconsciously.
For instance, if you currently iron in your living room or your bedroom, you’re actually making it harder to relax in that space. Why? Because now you associate those rooms with work. What’s more is that you’ll probably have piles of un-ironed clothes in the rooms and clothes horses.
Better is to make one of the spare rooms in your home your ‘chores’ room. That way, if that room becomes untidy, then it won’t spill out into the other rooms of your home.
Alternatively, if you have children and a dog and you find that keeping your home tidy is an up-hill struggle, then try keeping just one room in your hoes sacred. Let this be the room where you come to unwind with a book and make some rules that will help it to stay completely pristine: no food, no ironing, no chores etc.
Staying on Top of Cleaning
The tip that we all know very well when it comes to keeping the house clean is to wash up as you go, rather than letting your washing up build up.
This is a good tip but if it’s something you’ve never managed to stick to, then there are a few things you can do to make it easier. One tip is to reduce the amount of crockery you have.
You only need enough crockery to entertain the maximum number of guests you have. Above that and you just give yourself an excuse to keep reusing plates and dishes rather than washing them. If there’s nothing to eat off of, then you’ll be forced to stay tidy.
If you’re really struggling to stay tidy and if you’re a young professional, then consider getting paper plates. You can get a large number of paper plates for very little and if you eat off of these, you can just throw them out each time you’re done.
Generally, one of the best tips for staying on top of your cleaning is to automate and outsource. If you have the money, then hiring a cleaner will be one of the best investments you ever make.
Otherwise though, think about the technology that can help. Getting a dishwasher for instance will make it MUCH easier to stay on top of washing up as there will only be a few things that you can’t put in there. Likewise, you can look into a number of other devices to help you keep things clean:
• A small portable vacuum cleaner makes vacuuming MUCH easier than a heavy one you have to empty
• A robotic vacuum cleaner can make life even easier!
• A steamer can make ironing less of a chore
• A washing machine and drier is a must
Think about how easy it is to wash things up when you buy them. It’s very easy to say you’re going to use that smoothie regularly until you’ve tried washing those blades! There are smoothie models though that are designed specifically to remove this challenge, so that might be a better choice. Likewise, a colander is much easier to wash than a sieve.
Finally, make sure that you aim high when it comes to your property. When many of us imagine what we want life to be like once we’re highly successful, we will often picture ourselves living in beautiful homes.
This should give you just some idea as to how important a good home is to our happiness and sense of accomplishment. The tips above will help you to make a home that’s much tidier and thus nicer to spend time in, but there are other things you can do as well to make your property more similar to the kind of place you dream of living.
For example, you’d be surprised at the things you can buy cheaply that will give your home a unique look or even more functionality. For example, you can make your home into a ‘smart home’ for much less than you probably expect.
Colored bulbs with controllers for instance are available from Amazon for as little as a few dollars (forget Hue!). Likewise, a cheap fountain can make all the difference to your conservatory. There are some very funky Bluetooth speakers you can get cheaply too to create your own surround sound.
Take real pride in your home and look at ways to make it a relaxing and comforting experience for less. If you have the money you can go much further and do things like installing a home sauna. This might seem expensive but the difference that a beautiful home can make to your mental state is huge. This is very much worth that extra expense.
Chapter 3. Organizing Your Social Life
Do ever feel like life would be a whole lot less stressful if it weren’t for all the other people?
We all feel like this from time to time – and especially when life is getting on top of us and we don’t have the time, energy or money to devote to our friends.
So how do you go about organizing your social life and staying on top of all those things you need to do?
The first thing you need to do is to prioritize.
If you have a busy social calendar, then it’s often easy to feel overly stressed and put upon. You’re constantly being asked out to events and if you say no, then you feel as though you’re letting people down.
This gets harder and harder as we get older. People move away and meanwhile we have more and more responsibilities. We feel like we can’t say no to a friend who invites us out because it was so long since we saw them last time.
Here’s the thing though: there comes a time in life where you just can’t do everything you want to do. As such, you need to prioritize and as sad as that sounds, that can sometimes mean pruning your social network.
Right at the top of your priorities if you’re an adult, should be your partner, your children and your immediate family. If you’re having a hard time turning down invitations, then simply remind yourself that you need to reserve the lion’s share of your time and energy for your family. This doesn’t make you a bad person, it makes you an adult with responsibilities!
This doesn’t mean that you’re going to cut off contact with your friends or tell them you don’t want to see them anymore! All it means is that you might – for example – only accept one invitation to spend time with friends a week. Or more realistically, two a month as you start to get older.
That means that if you have two invitations from two sets of friends, you might simply to decide which friend is one of your ‘priorities’.
‘Dunbar’s Number’ is the number of friends that we can realistically maintain relationships with. He puts the number as somewhere between 100250, with ‘150’ being the most commonly quoted figure.
This number though is not exclusively referring to friends though but rather all the contacts we can maintain whether they be friends, colleagues, associated or acquaintances.
In reality, you can probably only maintain about 10 truly close relationships – so choose who those ten are going to be!
One thing that makes this a lot easier is to think about all the friends you have that aren’t really friends. These are the people who we count as friends but who really we don’t actually enjoy spending time around all that much.
These are the friends who we constantly moan about to our other friends.
And these are the friends who let us down.
As you get older and the stakes get higher, you unfortunately just don’t have time for friends who aren’t really friends. As such, it’s time to put those people to one side and to focus on the ones who you really enjoy spending time with and who are there for you.
Just as removing some of the unnecessary items from your decorating can help to put more emphasis on your favorite belongings, you can likewise enjoy closer relationships with the people who really matter to you by spending less time with the people who don’t deserve your time and energy.
Keep a Calendar
Another important tip is to keep a calendar. If you have lots of friends and a busy social life, then this is likely to result in a lot of different things planned. One of the biggest stresses that can come from this is being double booked for multiple activities which means letting people down or rushing to try and accomplish both.
Keeping a diary is a great way to avoid this from happening and especially if you can use an app that will let you easily update and edit events on the fly. This way you can also set up different reminders to ensure that you always know what’s coming up and don’t forget something big you have on your agenda.
What’s even better about using an app like Google Calendar is that you can also let other people see your diary and contribute to it. This is a great way to arrange meetups and get-togethers because it lets people see when you’re free.
Now comes one of the very biggest tips for organizing your life and getting things in order: make sure that you also add your other tasks and to do list to your diary.
Ask yourself what the things are that you absolutely can’t miss. For instance, you might decide that at all costs you are going to go to the gym three times a week. Maybe you absolutely can’t put off filling out your tax return any longer.
So make sure it’s in the diary and treat it just as you would any other activity – as immutable. If someone suggests doing something on that day and you have ‘fill out tax return’ already on that date, then you explain that you can’t meet up, or that you’ll have to get there are couple of hours later.
It seems extreme but once you start taking your commitments seriously, you’ll find you have much more time to actually do the things you want to do and that you don’t feel stressed because those necessary tasks are constantly being pushed back.
Facebook is one of the biggest culprits for many of us when it comes to procrastination, stress and overwhelm. Not only does Facebook take up a huge amount of time by giving us something to randomly browse through, it can also lead to stress (and even depression) through something called ‘social comparison theory’ (we essentially compare our lives to the highlights that everyone else shows off).
Then there’s the fact that Facebook keeps us in touch with all those people we no longer know, no longer care about and no longer need to be in touch with.
So what’s the solution?
You might expect me to say ‘delete Facebook’ at this point, but that would really be rather rash – after all, Facebook is a very useful tool and can actually make organizing events and things a lot easier.
Instead then, simply take a look at your Facebook and streamline and prune it.
Firstly: you probably don’t need the Facebook app on your phone! Not only does the Facebook app take up a lot of juice thereby draining your battery and slowing down your device but it can also constantly pester you with notifications and messages that really aren’t all that pressing. They come through as emails anyway, so why not turn off the app?
More important is simply to delete those contacts on Facebook that aren’t really friends. People from your infant school, people who you met at random parties and people who you don’t like can all go.
And as for your news feed, why not just ‘unfollow’ some of the people you don’t really want to see?
Doing all these things will allow you to make more use from Facebook without the stressful/distracting/time consuming elements.
Then just make sure to limit your own Facebook use. For example, how about limiting yourself to 10 minutes of Facebook a day?
Keep in mind, this is when using Facebook for personal reasons. This is why as a medical entrepreneur you have to seriously consider outsourcing your social media marketing and management. Entrepreneurs have to be laser focus on developing their craft, however, social media presence can’t be ignored when it comes to scaling up your practice. Honestly, requires more than a few hours a week to maintain.
Chapter 4. Organizing Your Time
In the last chapter, we looked at how to organize and optimize your social life.
Some of this also relates more broadly to organizing your time. For instance, scheduling important tasks and things you want or need to do as though they were social commitments is a good example of how you can organize your time.
But there’s so much more to it than that.
Let’s take a look at some of the things you can do to organize your time a little more easily.
Recognize Your Limits
The first and absolute most important point to consider when organizing your time, is that you must consider your own limitations. This is where a lot of us go wrong because we forget that our energy is finite as well as our time.
A perfect example of getting this wrong is if you write yourself a new training program and diet. Often we come up with plans to lose weight that essentially involve working out for an additional 3 hours on top of our regular training routines while also dieting.
So you now have less energy and you’re expected to start exerting yourself for a total of three hours, as well as travelling to and from the gym?
This just doesn’t work.
If you find that you currently aren’t doing all the things you would like to be doing, then once again you need to prioritize. Find that you’re not as healthy as you’d like to be? Then maybe it’s time to stop going to the pub with your friends once a week. Never able to get on top of house work?
Then maybe you need to quit that karate class!
Walk or Sit, Don’t Wobble!
Likewise, you need to make sure that you always give yourself time to recover. We are actually much more productive overall when we have been given some time to recover and to recharge our batteries. If you are just constantly doing one thing after another, then eventually you’ll become tired and you’ll stop working properly.
The heading of this section is actually an old saying that is particularly relevant to this particular discussion. ‘Walk or Sit, Don’t Wobble’ basically means that you need to divide your time between resting and working. This prevents you from getting into those situations where you are ‘half working’.
Half working is the worst thing, because it means that you aren’t getting much done but you aren’t really relaxing either.
Just as bad is ‘half relaxing’. Half relaxing is what you do when you’re too tired to do anything useful but you feel like you can’t justify putting on a film, reading a book or taking a bath. So instead you just sit there, watching rubbish TV. At the end of the day, you’ve achieved nothing but you’ve also failed to enjoy the time off.
This is why you need to allow yourself that recovery time and then make full use of it. Better yet, schedule it in and that way, you’ll be able to look forward to it while you’re working.
Timing Your Tasks
As you decide when to schedule those important tasks and when to schedule rest, it’s useful to consider the natural ebbs and flows of your energy.
All of us have times of day where we are more productive and times of day where we crash. Most of us for instance will find we crash when getting in from work and that we’re less productive at work after 4pm. Likewise, it takes us a little while to get around to being productive.
Also important to take into account is the way our other activities impact on our energy levels. One of the easiest ways to make yourself exhausted and want to crash for instance is to eat dinner! Once you’ve eaten, your body needs to digest and that leaves you with little energy to do anything else.
So instead of making dinner, eating on the sofa and then planning on tidying, the tidying should always come before the eating.
Don’t sit on the couch if you want to keep your energy levels up and don’t eat until you’ve completed at least your most important task. You can always enjoy a light snack when you get in if you’re too hungry to do anything!
In the chapter on work, we’re going to talk about how multitasking can be a bad thing. However, in the right circumstances multitasking can be highly useful.
Multitasking at work doesn’t usually work but in your private life it can be useful in any situation where one of the tasks doesn’t require your full attention.
For instance then, if you need to go shopping then you can call a friend on your hands-free kit while you’re shopping. This way, you’re able to catch up with your correspondence while at the same time getting in the food – two birds killed with one stone!
Likewise, you can sort out bills while washing up, or you can research activities on a tablet while cooking.
This can help you to literally accomplish twice as much in a lot of circumstances so start looking for opportunities to tick off more than one of your tasks at once!
Close Open Loops
One very important tip to helping you feel more on top of life is to close all those smaller and fiddly tasks that you consider ‘open loops’.
In the next chapter, we’ll see that it makes sense to work on the biggest and hardest task first so that you can ensure maximum productivity. At home though, you should aim to do the reverse.
Tasks are generally less pressing at home, so it makes sense to tick off the smaller things you have to do so that you have less stress and fewer things weighing on your mind.
This means things like paying that bill, things like calling that friend, things like RSVPing to that event. We put off these jobs because we find them stressful and don’t want to use up energy thinking about them. As a result though, we actually just end up worrying about them unconsciously and having less time and energy available to do anything else.
If you have something you can complete quickly that’s playing on your mind then just tell yourself: it needs to be done eventually, so it’s better to get it out of the way.
Every day when you come home from work, give yourself half an hour to close off those ‘open loops’ so you have a small unconscious ‘to-do’ list.
Chapter 5: Work, Work, Work
If you’ve taken all of the above advice on board and started putting some of these systems in place then you should start to notice life becoming a bit easier. You have more time, you have fewer decisions to make and you’re less stressed thanks to a quieter social calendar.
But you’re probably still over-worked and over-stressed and this comes down a lot of the time building your medical practice. Work is what makes many of us so stressed and it’s what leaves us with so little time to do anything else.
Time to put a stop to that.
Be More Productive at Work
The first thing you need to do is to start approaching your work schedule in a more productive and efficient manner.
How do you make sure that you get through that to-do list and that you aren’t constantly treading water?
The first thing you need to do is to remove multitasking from the equation. While multitasking was useful in the last chapter, studies show that it simply doesn’t work in a workplace environment.
The simple reason for this is that activities that require our mental faculties don’t enable multitasking.
What you think is multitasking is actually sequential tasking – you’re quickly switching from one task to another and back. This takes up more mental energy and less work gets done overall.
Instead then, you need to set out the tasks you need to do and then work through them in order until they’re all complete.
This means that you should start your day with a to-do list. And there’s a definite art to coming up with a to-do list. Tim Ferriss, author of the Four Hour Workweek, always talks about having one task that he absolutely must get completed that day and then completing that. Everything else, he considers to be ‘extra’.
This is especially true in building your practice. Your patients are your 1# focus. Sure, you want to be able to scale your practice by adding extra services, products, speaking engagements and seminars but put first things first.
This is generally the best attitude to take to any list of objectives. Complete the biggest and most important task first and then move onto the smaller ones.
The reason this is so important is that the biggest task is going to take the most time, the most focus and the most energy. It’s also going to give you the biggest sense of satisfaction once ticked off.
If you complete all the smaller tasks first, then you risk taking up a lot of time with switching between tasks, answering emails and setting things up.
This can end up taking longer than you think and then not leave enough time to complete that one ‘big task’ that you needed to finish. As a result, the day ends and you’re left feeling stressed.
Instead, work on that one massive task that will make a real difference first.
Then start on those smaller jobs and get as many as possible out the way. You can do this after 4pm, at the point in the day when you’re starting to feel less productive.
Now you have just one big task to complete during your work day, you should stand a much better chance of getting into a ‘flow state’. A flow state is an almost mythical state of mind that is described by many productivity gurus.
The idea is that by focusing on one job that you need to complete you can eventually get into a state of mind where you’re able to shut out all outside distractions and work in a fast and focused manner. This results in the best work and also allows you to get through the task without procrastinating.
The most important key to being able to get into a state of flow, is to make sure you remove distractions and things that can break your concentration.
And the number one culprit? Email.
Email at work is one of the things that is most responsible for causing us to become distracted and stressed and as soon as we start responding to emails we can find ourselves getting into a ‘reactive’ mindset as opposed to a ‘proactive’ one. Now we’re working to someone else’s agenda instead of our own and that means we’re less likely to complete the tasks we set for ourselves.
One important tip then is to make sure that you complete at least a certain amount of work before you even look at your emails. Or Social Media posting.
In fact, you should aim to set yourself a certain amount of work before you complete any other task.
How you might have previously started your day is by going and making a cup of tea, having a chat and then answering your emails. A couple of those emails might take some time and thought and you can then end up quickly taking a look at Facebook for a break.
By the time you’ve started completing any actual work, it’s already 11am!
So instead, start your day by sitting down and making a ‘gentle start’ on that one big project. Now set yourself a goal. If you have to write a 6,000 words today for instance, then tell yourself you won’t make that first cup of tea until you’ve completed 2,000 words. And you won’t look at emails until you’re on 5,000 words.
Suddenly, you’ve changed your regime in order to put the pressing work first. The psychological impact of having this much work ‘under your belt’ cannot be understated and because you have made such a start, you’ll find it’s much easier to just jump back into work.
By the time you’ve answered those emails, you’ll now have completed a huge amount of work and be well on top of your daily tasks! Meanwhile, having a ‘goal’ to work to can act as great motivation.
The Pomodoro Technique
The Pomodoro Technique is another tool you can use to formalize this process. Simply use a timer and set yourself a specific amount of time that you’re going to focus on your work. This can be 10 minutes, 20 minutes or 60 minutes.
Work until that time is complete and the timer sounds and once that’s happened, set the timer for 5 minutes to rest and relax.
Then, set the timer for another block of work.
Dividing your day into periods of work and rest like this helps you to maintain separation between your productivity and recovery and this can prevent burnout while also helping you to finish more work.
This helps the medical entrepreneur, who, on top of, seeing patients and clients, are working on a book, or presentation, or product launch to expand their revenues.
The only downside to this plan is that a lot of people will feel very unsure about ignoring their emails in case they are missing something very important. A way to avoid this nagging concern is to consider investing in a smartwatch.
While you might think that having yet another device with notifications is only going to make matters worse, in fact this gives you a handy (no pun intended) way to check what the email is about without having to actually load up Gmail and potentially get sucked in.
Another option is to set-up an autoresponder on your email that tells your audience you will only answer emails at certain times of day but that they can contact you by phone only if it’s an emergency.
When you do this, you ensure that there’s always a way you can be reached in a serious emergency but at the same time you also avoid getting inundated with unnecessary calls.
Reducing Communication Overhead
Communication overhead is a term used to describe the negative impact that lots of meetings, emails and phone calls can have on your productivity. When you’re in a meeting you aren’t working and when you’re on the phone, you’re not working!
To get around this, try to keep unnecessary communication to an absolute minimum. You can reduce this in a number of different ways.
For instance, if you find yourself in lots of long phone calls, consider asking people to email instead of calling. Alternatively, preface your phone calls by telling the person you’re speaking to that you only have five minutes so you’ll need to get straight to business. They may offer to call back, but simply say ‘no it’s okay, but we’ll just have to make it quick’.
As for meetings, consider discussing with your manager whether you really need to be present for meetings. Try skipping one to begin with and explain that you have lots of work to finish and that you feel your time could be put to better use in other ways.
If you can arrange flexi-time with your work – or even arrange working from home – then this can help you to save a huge amount of time on commuting and getting started with work.
Again, depending on your medical practice, determine how you could be put to better use by doing other things with your time and you can provide the same service from home. The only real legitimate reason a company might need you to stay at the office is if you’re needed to answer the switchboard.
Otherwise, it will just be a matter of convincing them to let you give it a try – and then you prove yourself by completing even more work than you would do in the office.
Flexi-time meanwhile could just mean asking if you can come into work an hour earlier and leave an hour later. This can make a huge difference if it helps you to avoid the rush hour and mean you actually save at least half an hour of your day…
The point is that you don’t have to work in the exact same manner as everyone else and it may be that there are other more effective work styles that are better suited to your lifestyle. It just takes the confidence to push for the changes that suit you and to help your employer modernize a little!
Chapter 6. Be Clear About Your Goals
One of the most important tools for organizing your time is to know your goals.
When you know your goals, this allows you to prioritize things a lot more easily. Know what’s important to you, know where you’re trying to get and know what you need to do to get there. This way, you can much more easily decide what is most pressing and what will help you get there.
No one else can tell you what’s important and what isn’t. Not your employer, not your parents, not your partner. There is no ‘right or wrong’ way to live life, so you need to decide what’s most important to you. Maybe that’s your family, maybe it’s your fitness, maybe it’s becoming the next rock start sensation. It’s all legitimate and it helps you to focus your life much more easily.
You may even decide that your goal in life is to have lots of friends and have lots of great adventures, memories and experiences. In that case, you might decide to turn some of the advice in this book so far on its head. Maybe you spend less time at work and less time in the gym so that you have more time to fill your social calendar.
Either way, you need to know where you’re going and what’s important to you.
This is a good place to start then. Instead of starting with a goal, start with a ‘vision’ and try to picture what you want your life to ideally look like. This should have much more of an emotional impact than simply writing down
What you might also find, is that once you start visualizing the lifestyle you want, it might impact what your goals actually are.
For example, you might think you want to get rich – but if your vision is mostly about living in a beautiful home, or travelling a lot, then maybe the money is just a means to an end? Maybe your real goal is to have a better home, or to travel more? And maybe there are better ways to accomplish those things!
Another popular tip is to imagine writing your own eulogy. The point is to imagine that you have died and you’re writing the speech you would like to be given at your funeral. In other words, how do you want to be remembered? Do you talk about what a family man you were? Or about how you had a life filled with adventures?
How to Write Goals Properly
Now you know what you want from life, the next step is to formalize that into useful and workable goals. The key here is not to make vague or unuseful goals. If your goal is: ‘lose 10lbs by next year’ then you are unlikely to be successful.
Why? Because a year is a long time from now for starters. This means you can easily put things off and hope that you’ll be able to get back on track later on.
Another problem with writing goals like this is that a lot of it is outside of your control. In other words, even if you do everything right, you might not lose 10lbs. This can be very disheartening and can lead to you losing motivation.
So instead, your goals need to be concrete, short-term and well within your control.
A much better example?
“Go to the gym 3 times a week, every week”
“Eat under 2,000 calories a day”
These are goals that you can grade on a pass/fail every single day and that are completely within your control. And as long as you focus on doing these things, you’ll find that the ‘overarching’ vision takes care of itself!
Chapter 7. Limit Your Sources of Information
Things are hopefully starting to become a lot more simplified, streamlined and organized for you at this point and you should have a much better handle on all the tasks you need to complete. But there are still some sources of concern – which include all those things that keep distracting you and trying to rob you of your focus.
And in particular, one of the biggest culprits are all those ‘screens’.
All the information and stimulation coming from the TV, the smartphone, the laptop and more are constantly keeping us ‘wired’ and stressed.
We’re on constant alert for messages (so much so that we feel ‘phantom vibrations’ in our pockets sometimes!) and we can hardly go more than five minutes without feeling the need to load up some form of technology. This isn’t healthy and it’s certainly not conducive to productivity.
So what do you do?
Here are some ways to limit all that information and data coming in…
Pick Some New Hobbies
For many of us, every hobby that we have involves a screen of some sort – whether it’s gaming, watching films or using the computer. There’s nothing wrong with this per say, but it sure can stress you out over time and lead to burn out if it’s all you’re doing to relax.
To avoid this situation then, make sure that you have some hobbies in your life that don’t involve screens and that require sustained focus and attention. A good example of that would be reading.
Reading a book not only offers a reprieve from the screen but it also means that you need to stay focused on that one thing for a good amount of time. Instead of flitting from one information stream to the next, your mind is completely focused and relaxed. This is actually almost like meditation.
Another good example is drawing. Drawing is a very relaxing hobby and you’d be surprised just how much pressure it can take off of you and how time flies when you’re enjoying it. And you don’t even need to be ‘good’ necessarily.
Going to the gym or playing sports is also good and so are things like DIY, bird watching, walking… anything where your phone stays in your pocket. And then make sure that you abide by this rule and keep your phone away for this duration.
Again, if you’re really worried about missing something important then consider using a smartwatch. Or perhaps just setting ringtones for priority callers.
Perhaps the most meditative hobby you can take up though is… meditation! Meditation is simply the act of taking control of your inner monologue and using it to bring your mind to a calm.
Different forms of meditation work differently – mindfulness vs. transcendental for instance – but they both offer the same benefits.
Not only is meditation shown to be very good for us in the short term by helping to encourage slower brain waves, but it also provides tools for combating stress and staying focused as necessary.
Have Quiet Time
The point at which your phones and computers become most destructive is in the evening. Not only do screens stress us out but the light itself also causes the release of cortisol – which acts against the release of melatonin. In other words, our brain treats a phone screen just like natural sunlight ad prevents us from getting into a sleeping state of mind.
There are many solutions to this – some of which get quite ridiculous and include things like wearing blue blocking shades to bed. Really though, the most effective way avoid light from screens before bed is simply to stop using computers and phones for at least an hour before you go to sleep.
Let your friends know that you’ll be doing this, or even consider setting up and auto text response that is triggered after this time (Android apps like Tasker can help you do this).
And better yet, use half an hour to read a book or something before you doze off. This will quiet your mind and help you to get deeper sleep once you actually do hit the hay.
And hopefully it should go without saying that when you get home at the end of the day and are off work you do not answer any emails that are related to work. Don’t even look at your work email – it will only prevent you from properly relaxing and enjoying your time off!
Chapter 8. Value Your Time
Successful medical entrepreneurs aren’t ‘yes’ men or women. These are people who value their time and who want to invest that time wisely.
Whether you’re an entrepreneur or not, try to take the same approach.
Your time is the most valuable asset you have and eventually it will run out.
Don’t waste it working on projects you don’t care about, spending time with people you don’t like or completing work you should have outsourced to other people. Guard it fiercely and only use it in ways that are conducive to helping you get what YOU want out of life.
This is why it was so important for us to set our goals in chapter 6. And it’s why it’s so important to prune your social calendar and to learn to say ‘no’ more.
But it should also change the way you think about your time.
Every decision you make ultimately comes down to what the best way to utilize your time is. When you get a text from a friend at work, you have to decide whether it’s worth answering now or trying to get that little bit more work done…
Most of us trade our time for money in our careers. This essentially means that you’re valuing your time at that amount.
When you think about this and when you think about how little time you actually have to do the things you love, then hopefully this will motivate you to go out there and chase what your worth.
And hopefully it will make you realize that you should fight for all the free time you have around your work – whether that means your commute, or just trying to organize flexi-time or the chance to work from home.
It also means that you should think differently about the way you’re spending your money. If spending money means you can buy back more time, then this will very often be a very good use of your money.
That might mean outsourcing work such as cleaning to a cleaner, or it might mean getting a dishwasher. There are many other ways you can outsource your tasks too and get more time back.
For example, consider hiring a ‘virtual assistant’. These are people who will complete any task for you that can be completed remotely.
In other words, the service operates only by email and over the phone, which means that they can handle things for you like making appointments, arranging meetings, doing research and answering emails.
Traditionally, virtual assistants are used by entrepreneurs and small businesses. However, they can also be used for a range of personal tasks whether that means booking a table at a restaurant, researching your next car or suggesting holidays!
The best bit about virtual assistants is that they tend to be incredibly affordable: often they will charge as little as $3 for an hour of work. The limitation, other than the fact that they must work remotely, is that you will normally be outsourcing to India.
This means that they may not be native English speakers – so they might not be candidates to finish that report or essay for you.
There are many other ways to outsource your work too. Just understand that this can be a great way to invest your money and think of it as buying time.
Too many entrepreneurs fall in love with the notion of being self-made. Rather it’s personal pride, bad past experiences, or feeling that no-one can market your practice like you, understand that medical marketing for entrepreneurs is a 24/7 commitment. Do you really have the time, energy or focus to market your book into an Amazon best seller? If your appointment calendar is booked, will you have time to monitor your Facebook advertising campaign? How about having the energy to manage your email drip campaign after a long surgery?
For a medical entrepreneur, being on the first page of Google isn’t enough. If you truly want to reach a wider audience, promote your services to people in need, build up your authority and expertise in your field that you can hold seminars or training courses, then you will need to master of social media, content marketing, email marketing, digital advertising and copywriting.
Smart medical entrepreneurs know that this is impossible. Your time and energy is better suited honing in on your craft. Most time, you are offerring a big ticket service and it needs to marketed by a professional medical marketer who will help you get your content out to the people who needs it.
Why Medical SEO isn’t enough:
While it’s great to be on the first page of Google, when you are serious about becoming a medical entrepreneur, a comprehensive medical marketing strategy will be required.
People base their medical decision less on location and more on quality of service and expertise. Cancer patients will fly clear across the country to be seen by top cancer centers in the country. Wealthy Midwesterner will fly to LA to be seen by a top plastic surgeon. Because authority and expertise outweighs convience of location, as a medical entrepreneur, you must market yourself as such.
Chapter 9. Be Vocal
There’s another way to outsource jobs that you can’t complete on your own and to get help as well.
And what is that? Simple: ask your friends for help!
A lot of us feel bad about asking for help because we don’t want to be a burden and/or show weakness. The reality though, is that friends are there to help each other and this cuts both ways.
If you are struggling with the large number of tasks you have and you’re feeling overwhelmed and stressed, chances are that your friends will want to help you.
Asking Friends for Help
There are many examples of tasks that can be made a little easier with some help from your friends. Perhaps you’re moving home for example. Instead of spending all your time and energy moving your things yourself, consider asking a friend if they’ll help you organize your possessions and transport them with you.
Meanwhile, if you find you don’t have time to look for holiday ideas, why not just ask your friends if they have any good recommendations?
And if you’re really struggling and you don’t have time to pick up your children from school, then why not ask another parent if they can help?
Often you can share the burden with friends as a way to reduce your workload too. Why not take it in turns to pick up your kids from work for example and that way you’ll have to spend almost 50% less time driving to and from the school! Likewise, you could even agree to do a similar system for the weekly shop.
Of course you don’t want to take advantage of your friends and keep getting them to do things for you. But when you’re really struggling, there is nothing wrong with just asking for a little help – you’d do the same for them!
And when it’s mutually beneficial, then there’s really no downside!
Other Ways to be Vocal
Being vocal doesn’t just mean asking your friends for help though.
Sometimes it can also mean doing the opposite. Sometimes you might find yourself doing too much for your friends or shouldering too much of the work and chores at home. In either of these situations, being vocal might just mean speaking up and telling your friends, family or partner that you’re going to have to start doing a little less.
This is even more important at work. If you find that you keep getting more and more work piled on then this can be highly disheartening – especially if it feels like you’re carrying other people.
Don’t be afraid to speak up and tell your employer that you have too much work and that you’re struggling – or even to outright refuse to take on anyone else’s work unless it’s reflected in your salary.
This all comes back to what we were talking about in the last chapter: valuing your time!
Chapter 10. Inside and Out – Health Habits
So that’s it: that’s everything you need to know in order to start organizing your time better, getting help where you need it and really valuing your time. Decide what you really want to spend your time doing and how you want to spend your life and then just prioritize that above everything else.
What’s left is to give yourself the best fighting chance of success possible. And the way we’re going to do that is by helping you to strengthen your body and mind ready to take on that work schedule and emerge on top!
Eating for Energy
We discussed earlier that energy and not time was the most valuable commodity when it comes to getting everything done and thereby having more freedom later on.
We talked about how you could give yourself more energy by implementing breaks and rests and by working with your natural rhythms. But what’s also important is to provide your body with energy throughout the day.
So how do you eat for energy?
One tip is to try and get more complex carbohydrates and fats. Complex carbohydrates are carbs like vegetables and wholegrain breads that are slower to digest. These release energy slowly throughout the day – as does fat – and that in turn means you avoid having a ‘sugar high’ followed by a crash.
Avoid sweets and cakes because these are ‘simple carbs’ that release a rush of sugar and then leave you feeling tired and low on energy subsequently.
Equally important is to ensure you are getting all of your vitamins and minerals. These are crucial elements in our diet that lead to greater energy and greater function throughout our bodies.
Vitamins and minerals improve everything from our mood (by contributing to the creation of hormones and neurotransmitters), to our sleep, bone density, energy efficiency and more. Adding a smoothie to your daily diet can make a huge difference – and in this case it’s worth the sugar!
Clean, Sharp and Impressive
Another tip is to invest in your hygiene and your style. The secret is to feel good and to look good. When you do this, you’ll find it’s much easier to stay positive, productive and driven. Get your hair cut regularly, make the effort to wear sharp outfits that really suit you and maintain good hygiene.
When you feel clean on the inside, you’ll express that on the outside. And when you feel confident in the way you look, you’re give off an aura of success that will lead to more opportunities.
More Lifestyle Tips
We’ve already addressed the value of meditation and this is a great tool you can use to keep your mind relaxed. If you find that you struggle a lot with stress, then you should also think about addressing the sources of that stress, which may even mean quitting your job.
You can also try seeing a therapist. Often the most effective form of therapy for stress is ‘CBT’ (cognitive behavioral therapy) which will help to teach you the mental tools and skills that can help you to eliminate unhelpful thoughts and anxieties.
Finally, if you can find the time and the energy, it is very much worth spending some time on a basic exercise regime.
Even if your goal isn’t to lose weight or build muscle, exercising will simply help to give you more energy and focus throughout the day. It acts as a natural depressant, improves the energy efficiency of your cells and even helps you to get more energy to your brain. AND it leads to better sleep!
And with that, you should now have all the tools and knowledge necessary to start organizing your brain, organizing your life and finally feeling on top of things.
It’s a lot to take on board and of course it’s not going to change overnight. Try to avoid the temptation to force yourself to adopt all these changes right away – instead, take some time out to fix as much as you can and then try to slowly introduce as many positive new habits as you can. After all, you don’t want this to add to your overwhelm!
If you’re looking for an action plan you can follow, then try the following…
A Day to Rearrange
First, take one day off in order to deal with as much as you can and to thereby give yourself a good fighting chance. On this day, you’re now going to do the following:
• Clean and tidy everything up
• Invest in things that can help you stay on top of chores – like a handheld vacuum cleaner
• Implement systems – such as washing up immediately after you’ve eaten, or keeping clothes to be ironed somewhere useful and out of the way
• Complete your ‘open loops’ – the small niggling tasks that are causing you stress
• Throw out lots of items to create less clutter
• Define your goals
• Prioritize social time with the people who are most important to you in life
From there on, try your best to follow these principles to help keep everything in order:
• Ask for help when you need it
• Learn to say “no” when people invite you out and you just don’t have time
• Complete big tasks first at work
• Make plans for the week to reduce decision fatigue
• Add things you need to do to your diary and treat them just like your social plans – as non-negotiable
• Look after your health and eat for energy
• Schedule time off
• Turn off screens an hour before bed
And at work…
• Negotiate flexi-time with work
• Or working from home…
• Work on large projects first
• Reduce communication overhead
• Avoid distractions
• VALUE your time and make sure others do too
• Ask for help if you need it
• When you get home from work – switch off!
Start putting this into practice, give it time and look for more ways that you can organize all the information coming in and give yourself more time.
Just remember that your happiness is the number one priority. If all the information and stress is doing anything to harm that… then something has to change!
Organize your mind, organize your life and take back control of your time!
PART 3 OF THE KEYS TO MEDICAL ENTREPRENEURIAL SUCCESS: STAND OUT AND GET NOTICED
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
Table of Contents
What You Will Learn 7
The Landscape: Stats & Facts 9
Chapter 1: Be Where Your Audience is Hanging Out 11
What Makes a Great Audience? 12
Finding Your Route to Market 14
Know Your Audience 16
Chapter 2: Authenticity Wins the Game 18
Don’t be ‘The Next Tim Ferriss’ 19
What You Can Learn from BuzzFeed 20
Chapter 3: How to Use Stories to Win the Hearts of Your Audience 23
More Benefits of Telling Stories 24
Building a Personal Brand 26
The Value Proposition 26
Chapter 4: Blogging - Your Own Platform For Being Heard 29
Creating a Blog With WordPress 30
Getting Set Up 30
Setting Up – And Basics of Good Design 34
How To Build an Email List From Your Blog 37
Creating an Incentive 39
Chapter 5: How to Create a Social Media Plan 40
Regularity, Quality, Consistency 41
Why it’s Important To Be Consistent 42
How to Post Regularly 43
Planning Tools 46
Statistics and Analysis 47
Chapter 6: The Types of Content to Share on Social Media That Your Audience Will Thank You For 49
Deals and Offers 50
Links to Other Posts 51
Videos and Images 51
Downloads and Freebies 52
Legacy Content 52
Memes and Inspirational Photos 53
Engaging With Your Audience 54
Chapter 7: How to Create Content That Gets Shares 56
The Psychology of Sharing 57
Personas, Titles and Routes to Market 59
More Ways to Get Likes and Shares 60
Chapter 8. 10 Tactics for Getting More Followers 63
Conclusion and Summary 68
Have you ever dreamed of running a business from home, writing about topics that you love?
Do you already have a business that you want to bring more customers to?
Or maybe you just want to make a difference and have a message you want to share?
Either way, the web is the best place to do this and thanks to the internet we now have the means to contact anyone on the planet and to reach a huge audience with whatever message we want to share.
Unfortunately though, so does everyone else…
And this is where the problem comes in: standing out is incredibly difficult with there being such a wealth of content and information available on the web. So how do you go about getting noticed and standing out when we live in such a noisy world?
That’s the challenge of any modern blogger and it’s what we’re going to be looking at in this ebook. By the end, you’ll know exactly how to break through the chatter as though you had your very own foghorn!
What You Will Learn
Standing out online is more important today than ever before. The days of direct ads are now firmly behind us and studies show that a Tweet or social media post from the right person is now much more valuable than even a prime time advert on television.
But people are getting savvy and if you’re going to get noticed you need to start seeing differently. In a world that’s full of constant overstimulation, many of us now suffer from ‘banner blindness’. Trying to get someone to sit up and take notice of you is the name of the game and you won’t do that by using the same tired methods that worked 10, 5 or even 2 years ago.
In this book you’ll learn precisely how to differentiate yourself from all the other voices on the web and how to get the right people to sit up and take notice of your message. You’ll find out:
• How to find the ‘route to market’
• How to select the right niche and the right ‘sized pond’
• How to create high quality content that people want to read
• Why some content thrives more than the rest
• The power of narrative
• How to create your own platform
• How to build up a huge social media following
• Why some content gets shared
• How to grow your audience
Are you ready to start being heard?
The Landscape: Stats & Facts
Before we dive straight in, let’s first take a look at ‘the lay of the land’. The statistics surrounding internet marketing right now can tell us a great deal about what’s working and what isn’t and about how best to approach your online marketing.
Here are some statistics for 2016:
• 91% of internet users own a PC or laptop
• 80% of internet users own a smartphone
• 47% own a tablet
• 37% use a games console
• That said – more traffic now comes from mobile than any other platform
• Facebook now has more active users than the population of China
• YouTube is the second largest ‘search engine’
• But in terms of traditional search engines, Bing is right behind Google with 21% of the market share
• That goes up to around 30% if you include Yahoo! (which is powered by Bing)
• Instagram is the second largest social media platform behind Facebook
• Email marketing is the form of marketing with the highest ROI
• 84% of American adults use the internet
This gives us a little bit of a ‘snapshot’ of the way the web is being used today and in turn will help us when we come onto the next chapters and start looking at how we’re going to find, reach and be heard by our particular segment of that audience.
Chapter 1: Be Where Your Audience is Hanging Out
Our first step is to ‘be where our audience is’. But on top of this, we’re also going to have to first identify and possibly even choose our audience.
If you already have a business or a website, then your audience will already be selected. You’ve likely already put a lot of work into your online presence and you probably won’t want to start again from scratch. That means you already have your audience and you just need to find where they are.
But if you don’t already have your business model, then that means that you can take a step back at this point and choose what audience you’re going to target. Because as we’ll learn, some audiences are certainly easier to find that others.
Your audience you see, is going to be entirely dependent on the topic of your website or blog; or the nature of your product or service.
If you’re selling surf boards, then your audience is likely to be young people in their teens and 20s, who probably live near a beach somewhere. Conversely, if you’re selling a weight loss plan for vegetarians, then your audience is: vegetarians.
Your product/topic informs your audience and your audience defines your product or service.
If you haven’t yet chosen your audience, then that means that you can design your product and your website with this point in mind.
What Makes a Great Audience?
So if you do have the luxury of choosing your audience, what kind of audience should you pick?
The ideal here is always going to be an audience that is large enough for you to make a lot of potential sales/money from advertising, while still being small enough that you can reach them directly. You also want to pick an audience that isn’t already overly saturated with marketing.
So to quite simply answer the main question poised in this text:
How do you stand out in a noisy world?
One answer is: go where it’s less noisy.
In other words, if your plan is to create a generic fitness website, then you should be aware that you just made yourself a massive uphill struggle. The simple act of picking a topic that is so widely appreciated now means that you don’t have a very ‘specific’ audience to target. You now have to target pretty much everyone which makes your focus far broader and far less specific.
At the same time, by having a niche that is so popular, you are now going head-to-head with millions of other websites. You’ll be taking on Bodybuilding.com directly for instance and any number of famous fitness and health bloggers. This is a huge undertaking as you’re now going up against a massive number of competitors and trying to stand out in an area where there are many other companies spending thousands or even millions of dollars on their advertising.
On the other hand though, if you were able to find a much smaller market that wasn’t being catered to, then you could reach them directly, offer them something they can’t get anywhere else and then quickly corner that market.
The only problem with this strategy is that you’ll now very quickly run out of potential customers and no longer be able to grow.
The trick is to find an audience that’s big enough to help you meet your goals but not so saturated that it’s impossible to stand out.
One great strategy is to aim a small cross section of a much larger audience. So for example, this might mean that you create a blog on ‘fitness for vegetarians’, or ‘fitness for kids’. In doing this, you have now taken a huge audience that you can grow into, but you’ve given yourself a small, focussed demographic within that much bigger area. You can later branch out and start bringing in more potential customers in future.
Of course you also need to think about the kind of audience you’re going to be targeting and the kind of audience that will once again help you to meet your goals. It’s not just about the size of that demographic and the accessibility; it’s also about whether these are the kinds of people who are loyal fans, the kinds of people who buy products online and the kinds of people with disposable income. Of course the perfect reader for your blog is someone who will sign in every day and who will be tempted to buy the products that you put in front of them!
Spend some time surveying your audience therefore and doing market research. Assess the competition, look at their buying habits and then ask yourself if you would do better to slightly broaden or narrow your scope.
Finding Your Route to Market
Once you have your audience, you have your market.
The next thing to do is to think about the title of this chapter: ‘being where your audience is hanging out’.
What that means, is that you have to find your audience.
And the best way to do this is to find a ‘route to market’.
Route to market is a business term that basically means a direct access point to the kind of person who is right for your website/business. If you can find a route to market, then you can almost guarantee profit.
Because really, the simple truth of any content marketing strategy or even any business model is that you’re trying to identify an audience, create something you can sell to them and then put that thing in front of that audience. When you simplify it like this, it really is a very easy process – you just need a way to connect group X with product/website Y.
Note that television is not a route to market – that’s just a platform through which you market.
A route to market is something that much more specifically leads to that exact audience.
So a perfect example would be an industry magazine. If you have a website about gardening and you’re selling gardening tools, then a gardening magazine would be an ideal route to market. So too would be gardening forum.
And the easiest way to start a business and to start making money is to select a small, uncatered-for audience that you already have access to. So think about your existing contacts and resources: do you know the editors of any magazines? Do you know any top bloggers or YouTube vloggers? Do you happen to be head of a fan club? Do you lecture at a University on a given subject?
Now you just need to create the product and blog for that audience and you have a fool proof recipe! Don’t make life difficult for yourself: take the path of least resistance, use existing contacts and target the most responsive groups.
And if the area that you have access too isn’t in the niche that you want to work with, see this as a starting point and use it to begin your growth. Once you’ve conquered one small niche/industry, you can move on to the next.
Know Your Audience
But what if you genuinely don’t already have any contacts you can turn into routes to market?
Or what if you have exhausted those options/don’t want to go that route?
The next step is to profile your audience. In marketing, we refer to something called a ‘persona’. A persona is an imaginary biography that describes the ideal kind of person you’re writing for and the ideal kind of person that you want to sell to/attract to your website.
So if we’re going back to the gardening magazine, then your persona might be an older man, nearing retirement age. Or then again, if you took my earlier advice and decided to aim for a smaller portion of a large market, your persona might be ‘young, active professionals, looking to create their own gardening business’.
Knowing your persona will impact on the type of content you write and the kind of tone of voice you use – and this is something we’ll come to in a future chapter.
But at the same time, your persona is also going to define the kind of place that’s ideal for you advertising.
In internet marketing there’s a saying which is: be everywhere. Your ultimate objective is to have a very strong social media presence on every single big platform as well as to have your own website and really just finders in as many pies as humanly possible.
This is all good and well but unfortunately, it’s also not terribly realistic for the small-time entrepreneurs. Eventually you might get there but in the short term, it makes a lot more sense to focus your efforts on one social network primarily and on one strategy primarily.
Again, this means thinking about the kind of person you’re aiming at. The older generation for instance isn’t all that likely to be on SnapChat or WhatsApp. Stats tell us that this is a younger person’s game! If you want a hip young audience, then Instagram and SnapChat are the places to be. If you want earlier adopters/techies, then try out Periscope and live video streaming.
This will even affect the small details. If you’re sending out emails as part of your email marketing campaign, then ask yourself what time of day your typical reader is likely to be most active!
Chapter 2: Authenticity Wins the Game
Now you’ve narrowed your focus and you know exactly who your audience is, you’ll have a much more focussed strategy and this will give you a big advantage when it comes to standing out.
But with that said, you’re still going to be up against a fairly tough challenge. Even in a less crowded niche there’s still going to be thousands of people vying for the attention of your audience. Think about your own web experience: you can’t go anywhere with ads flashing up, videos playing and billboards driving past you plastered to buses.
Everyone wants our attention and as a result, our brains have adapted. We’re now desensitized to this kind of noise and thus far less likely to sit up and take any notice of any marketing campaign.
So how do you overcome this?
The answer is simple: be authentic, be different and offer value.
Oh, and be interesting!
Don’t be ‘The Next Tim Ferriss’
The worst thing you can do if you want to stand out among all the noise is to try and set up another business model emulating one that already works.
The worst thing you can do is to become ‘the next Tim Ferriss’ or the ‘the next Pat Flynn’.
When you do this, you quite simply aren’t adding anything new to the mix. You’re not differentiating yourself in any way and in fact you’re going out of your way to be the same.
In a flock of sheep, which one stands out most? The black sheep of course!
You need to be that black sheep and you need to swim against the tide. That way, people will take notice of what you’re doing because it will be interesting.
You won’t just blend in among the background of noise.
This is another thing to consider when choosing your audience and your niche then: think about who you are, what you know and what you can bring to the table that no one else can.
Maybe you love fitness and comedy? Then how about a funny fitness channel?
Maybe your someone who is incredibly meticulous and you want to write about fashion. How about combining these things?
Don’t be afraid to stand out and do something different, because it’s what will make you interesting.
What You Can Learn from BuzzFeed
If you take a look at Facebook right now, then you’ll find that there are a large number of posts from BuzzFeed being shared almost every single day on almost every single newsfeed. Likewise, there are many others that are quite similar to BuzzFeed in terms of the way they structure their titles and their links.
This is what is known in the industry as ‘clickbait’.
Clickbait is anything that has been designed specifically to get clicked on and read and to get attention. And normally this type of content is very successful.
How does it work? Often by using titles that sound very exciting, that promise amazing things, that look controversial or that somehow spark curiosity. A good example of how you might spark curiosity is with this simple tweak to the normal ‘list article’ format:
Ten Unbelievable Ways to Lose Weight… Number 3 Changed My Life!
This works because it makes the reader stop and think about number three: what is it that changed this person’s life? We also want to know what would make a weight loss method ‘unbelievable’.
That then makes the person really want to click.
This works much more that the very standard:
Ten Ways to Lose Weight Fast
Because quite frankly, we’ve seen that title hundreds of times and it just doesn’t sound interesting or fresh any more.
Unfortunately, clickbait is very often just spam and when we do click on it, we often find that what’s on the other side really doesn’t deliver on what was promised.
As such, people are quickly becoming desensitized to this kind of content too.
And so that’s not what I’m telling you to do.
Instead, what I’m telling you to do is to think about why this works and how you can adopt it.
And the answer is that two things make this approach work:
• It’s different
• It’s interesting
So make this your barometer when posting any kind of content: is it different and is it interesting? More importantly still, would you click on it if you saw it?
Then just make sure that your content really delivers on that promise:
whether it’s breaking news, a write up of a ground breaking scientific study, or some unique perspective on a subject that people find fascinating.
This is another example of why it pays to be different, unique and interesting and to be yourself. That way, your titles will naturally be clickbait without you having to get spammy about it!
Chapter 3: How to Use Stories to Win the Hearts of Your Audience
There’s another reason that the ‘Number 3 Changed My Life’ trick works so well though…
And that’s because it’s personal. It’s a story. And we love being regaled by stories.
Look at these two titles and then decide which you’d rather read:
How to Make Thousands from a Mobile App
How I Made $11,236 from a Mobile App
The first title is generic, it’s removed and it’s somewhat dull (let’s be honest). The second title though? This one pops and it has immediate intrigue.
The main reason for this is that the second example tells a story. We know that we’re going to learn not only how to make an app but also how it feels to have a successful app. That means we can imagine ourselves in that person’s shoes and we can daydream about being successful app owners ourselves.
And as a story, it’s likely to be much more engaging and interesting with a beginning, middle and end.
At the same time though, the latter option also has a number of other advantages. For starters, this option tells us that the person writing knows about apps and how to be successful first hand. This isn’t an article written based on some general advice – this is an article that will recount exactly how someone actually managed to be that successful. We have a specific amount of money even which sounds very believable and real. It makes the source much more real and much more trustworthy.
More Benefits of Telling Stories
Telling stories works in a lot of other ways too.
What you have to recognize is that humans naturally relate to stories – it’s a primitive thing and it’s the way we’ve been passing on information for countless thousands of years. We used to sit around campfires regaling each other with tales of our adventures. But what we didn’t do back then was tell people about how they too could ‘earn $100 a day by clicking a few ads’. If you want to appeal to someone on a primal and basic level, then use the form of communication that has survived since the dawn of man!
Think about your own experience of stories and you’ll know this to be true. Do you remember what it feels like to finish reading a book and to feel like you’ve been jolted out of a dream? Or to walk out of the cinema and have no idea what time of day it is? To be surprised to see it’s gotten dark?
Stories can move us to tears, they can make us angry and they can make us laugh.
A cold sales pitch or ‘Top 10 Ways to Lose Weight’ just can’t do this.
It’s something that a surprisingly small number of bloggers and webmasters have caught onto but their loss is very much your gain!
This is just as important when it comes to selling as well. Start a sales pitch with:
“I was in the same position as you…”
And your readers will wake up, take notice and read on.
This is FAR superior to starting the same sales letter with:
“Introducing the best ebook on fitness”
Do you see the difference?
Building a Personal Brand
If you want to take this story idea and roll with it, then something you can do is to build a ‘personal brand’. That means that the main brand for your website or for your business is going to be you. This in turn then frees you to write about your own experiences, to recount tales from your life and to speak directly to your audience.
In turn, everything you write will seem more relevant, more engaging and more fascinating and your audience will feel as though they know you – which definitely helps a great deal when it comes to winning their trust and making more sales/orders!
Personal brands also allow you to do a number of things on social media that you otherwise could not. For instance, you can now Tweet about your day, or upload pictures of Instagram of yourself in coffee shops/at the beach. You can let your fans get to know your dog, your friends, your partner – and all of this will help you to build a stronger connection with them. That’s how you create true fans.
The Value Proposition
What all this also allows you to do is to focus on what’s known as the ‘value proposition’. Your value proposition is the thing that you are ultimately trying to sell and that means you’re thinking about what your product, service or blog does for someone.
Let’s put it another way: you don’t sell hats, you sell warm heads.
And likewise, you don’t sell fitness books: you sell abs.
And you sell confidence.
And a great sex life.
You didn’t buy this book because you wanted a file on your computer. You bought it because you wanted to be heard. You wanted your own platform. You wanted internet celebrity. Maybe you wanted financial independence.
It’s the feeling that you’re giving that really matters and very often this can relate to a lifestyle.
And this once again relates back to the target demographic and the persona. What lifestyle are you promoting? What lifestyle does your audience want? What are the things that they enjoy and respect?
If you have a fitness blog then you’re selling the fitness lifestyle and that means healthy eating, energy, time outdoors, muscles and confidence.
If you have a gardening blog, then the lifestyle is probably more closely related to having a great home, to relaxing in the evening and to nurturing things to feel proud of. Maybe ‘going green’ is closely related and maybe you could even call this a ‘natural lifestyle’.
Either way, once you identify the lifestyle you’re promoting, you can then
‘sell’ that lifestyle through social media and through your personal brand.
Be consistent, but try to make your Facebook pages and your Instagram inspiring and encouraging for those people.
The photos you upload might be of you in the gym, or wearing clothes that look great because you go to the gym. Maybe you share photos of you playing with your dogs on the beach – because you’re fit and healthy enough to do that. Maybe you share inspirational quotes on Twitter.
Likewise, for the gardening blog, you might want to share pictures of your plants. Maybe of healthy home-cooked dinners. Maybe of cosy nights in with the family. Or perhaps nice walks through areas of natural beauty.
In all these ways, you are selling your lifestyle and helping more people to buy into that promise. They will then want to get closer to you for the belief that in doing so, they can develop a similar lifestyle for themselves.
Chapter 4: Blogging - Your Own Platform For Being Heard
Okay, now you know a lot of the strategy behind how you’re going to get heard, it’s time to actually start executing that plan.
And this starts with having your own platform and your own base of operations on the web. This will be the hub from which you promote all of your ideas and share all of those stories. And this will be the single easiest way for people to find you online.
So how do you build your blog? Let’s go through some easy steps to make it easy…
Creating a Blog With WordPress
The simplest way to build a blog by far is by using WordPress. This is a ‘CMS’ (Content Management System) and a website builder. It’s completely free and it’s powerful enough that it’s behind most of the biggest sites on the web. In fact, WordPress powers a whopping 25% of all websites and blogs on the net!
Best of all? It couldn’t be easier to use and comes with endless support and expandability.
If you find an app on the web that’s designed to help bloggers to reach bigger audiences or run their site more easily, then you can bet it’s going to be aimed at WordPress users. Using anything else is just making life unnecessarily difficult – so make the wise choice.
Getting Set Up
Before you get set up, you’ll first need your domain name and hosting account. You can get both these things through a hosting provider and what this will mean is that you have an address people can use to find you (your domain name) and a space to store your files online (your hosting). The easiest way to do this is to get both at the same time and this is what most hosting accounts will offer you when you go through the default options.
There are many different hosting companies out there, so you may want to spend some time comparing what you get and how much you pay. One thing you want to look for ideally though is something called ‘CPanel’.
CPanel is a control panel that will come pre-installed on your server space and this will allow you to manage your site a lot more easily. One good example of a hosting account that comes with CPanel is Bluehost (www.bluehost.com).
BlueHost is a reliable choice for web hosting
When choosing your domain name, think very carefully. At this point, you need to select a brand for your website or business if you haven’t already and this is something that’s going to have a huge impact on your future fortunes.
A brand is not only a logo and a company name. More than that, it is a ‘mission statement’ and a set of values that ties all your products together. This is what will make people feel as though they know what to expect when they read one of your posts or buy one of your products and it is what will make your business into a movement that people can get behind, feel part of and feel excited about.
This ties in very closely with your value proposition and your target audience. How can you convey the lifestyle that you’re selling immediately with a single word and a single image?
Spend some time working on this until you get something you’re happy with and also make sure it’s catchy, easily memorable and that it works well as the name of a website.
To install WordPress, all you now have to do is to log in to your CPanel and then look for the ‘one click installs’. Here you’ll see a one click installation option for WordPress and if you click that option, it will walk you through the steps necessary. Hit ‘show advanced options’ though and make sure you take the time to put in a password and username, as well as a name for the blog itself.
After a couple of seconds, your blog will now be installed and if you navigate to your domain, you’ll see it there! It’s a little empty at this point though…
Here’s a step-by-step tutorial showing you how to start a blog using BlueHost:
Setting Up – And Basics of Good Design
Now you have a blog, it’s time to start turning it into something people will actually want to look at and that you can be proud of.
Thankfully, WordPress makes all this pretty easy too!
To get started, you need to find the dashboard which is located at:
www.example.com/wp-admin. Point your browser there and use the details you entered earlier to log in and start making changes.
In the settings, you can easily change your site name, the title and the ‘blurb’. Along with this though, you’ll also want to come up with a unique layout and colorscheme for your site – which is probably going to tie in closely with the colors and the look you selected for your log (if you have gotten to that point yet).
To manage this, you need to head over to ‘Themes’ and from there, you can browse through a wide array of different looks for your website. These will include free themes that you can install straight away as well as paid ones which will generally have a slightly more professional finish. Find something that works with your overall brand but remember that you will be able to customize this further later.
Another thing to make sure is that theme you pick is going to have a ‘responsive design’. Responsive design means that a website changes shape and layout in order to conform to the size of the screen that it’s being viewed on. Most themes will say if they are responsive (and most should be) and you can test this yourself by opening them in the browser (select ‘Live Preview’) and then changing the size of that window. It should move around to fit to the size dynamically and in that case, you know that it will look great on large monitors and tiny phone screens.
Remember how we learned earlier that over 50% of web traffic came from mobile? That makes it incredibly important that you are catering to that audience.
There are a few more things to look for with your theme too. For starters, you should look for something with a nice large font that’s crisp and easy to read on a high-contrast background. A sans-serif typeface that has a large font size and that’s on a white background is a good starting point. This way, your site will be a pleasure to read. Your page should also load quickly and you should use large buttons instead of small hyperlinked text for your links – people need to be able to hit these buttons with their large fingers when they’ve just woken up!
Ultimately, when selecting your theme you need to ask yourself: can this complete with the very best content in your niche? Look at your top competitors and ask if your site is better than theirs. If it’s not, then keep looking.
And if you want to find a wider selection of themes, note that you can also look on external sites. A good example is Theme Forest (www.themeforest.com).
ThemeForest has a big range of Wordpress Themes to choose from
Once you have your theme, you can also spend a little time looking through the plugins. These are small ‘apps’ that will run right on your site. They include widgets that appear in the sidebar and they include things that change your dashboard in order to give you more ‘behind the scenes’ options.
We’ll talk about plugins a bit more later in this book but as an example, you can install the very basic plugin ‘Round Social Media Buttons’ which will add round buttons to your site for Facebook, Twitter, LinkedIn and Instagram etc. They look great and they link people straight to your accounts so they can start following you if they decide they like your content.
How To Build an Email List From Your Blog
Your blog is important because it’s where you will be posting your articles and your posts. This is where you can really get your opinions across and make your point and it’s what will bring people back to your site time and again.
At the same time though, this is also a good place for converting your oneoff visitors into long-term fans. One of the best ways to do that is to collect emails, which you may recall as the number one marketing method in terms of ROI.
The aim here is simple: to get people to enjoy your content so much, that they decide they want more of it, that they don’t want to miss future posts and that they want to be included in the VIP stuff that you put out.
So you need to keep delivering consistently high quality blog posts so that people will want to sign up. But you also need to make sure that they have the tools and the options in order to do that…
To get started then, you’re going to need to get yourself an ‘autoresponder’. An autoresponder is a piece of software that will manage your contacts and make it easier for you to send out emails to a large list. Not only does this let you send emails to hundreds or thousands of people at once without needing to use BCC – it also does things like allowing people to unsubscribe and filtering for spam. You can also use an autoresponder to send automated content from your blog, to monitor how many emails are being opened, to schedule messages and much more.
So you’re going to need one and there are three main choices when it comes to choosing one: Aweber (www.aweber.com), MailChimp (www.mailchimp.com) and GetResponser (www.getresponse.com). There are other options, some of which are cheaper (or even free), but these three major players have the most support from plugins and external features so it’s worth signing up for one of these accounts.
Now you’ll be able to make your ‘opt-in’ form, which is the form your users can use to sign up. Make sure this is placed prominently on your site: add it to the bottom of your blog posts, put it in your sidebar as a widget and even use a plugin like SumoMe in order to have it show up in a pop-over window when people visit your page.
Another trick? Talk about your mailing list regularly in your blog posts and even on your social media. Tell people how you have exciting content on the way ‘if you’re a subscriber’ and tell people why they should bother to sign up. Don’t just leave your opt-in form quietly and expect people to sign up of their own accord – give them reasons to and make sure they can’t miss that form!
Creating an Incentive
One more great strategy is to add an incentive to your mailing list. This can be something like a ‘free report’ and the idea is that your audience will get access to the free content and the free information in exchange for handing over their details and letting you message them further in future. Using an incentive is a great way to convince people to sign up if they were previously on the fence about it and it can help you to make a lot more money.
But at the same time, you also need to make sure people aren’t only signing up for the incentive. Really the ‘best’ incentive is that they want to hear from you more and they’re excited to receive your correspondence. Make your incentive a nice added bonus and not the main attraction – it will result in a more targeted list!
Chapter 5: How to Create a Social Media Plan
Now your blog is in place and you’re starting to collect lots of emails, all you need to do is to send more people there.
And one of the best ways you can possibly do this is with a social media strategy. At the same time, having a plan on social media will also allow you to stay visible to your audience even when you’re not posting. If someone is following you on Facebook and Twitter, then you can greatly increase your brand recognition and make sure you’re at the forefront of your customers’ minds at all times. This then in turn means that when they decide they need a product or service that you provide – you will be the first person they come to in order to get it!
So the question is: how do you go about creating that plan and conquering social media?
Regularity, Quality, Consistency
Perhaps the easiest way to think about this is to start by looking at what doesn’t work. And for that we have any number of examples from companies all over Facebook, Twitter and Instagram.
The problem for these companies is that they often focus on just one thing: promoting their products and services. They create their social media account, they do a little promotion to encourage people to follow them and then they just occasionally post messages like:
“Our drain cleaning products are second to none!”
“That’s why Mums love NappyMate!”
It’s just bad marketing and again the reason is that it fails to pass the ultimate litmus test: you wouldn’t follow it yourself.
Think about the brands and the pages you are following on Facebook and most likely you’ll find that they’re brands and pages that regularly post content that you find interesting. If you’re into fitness then you’ll enjoy getting articles about staying healthy sent to your wall and if you’re into poetry then maybe you follow a Twitter account that posts short poetry.
In other words, there’s something in it for you and you’re receiving value.
That value can come in the form of entertainment, it can come in the form of information or it can come in the form of discounts. Either way though, you’re getting something consistent and in that way you can feel almost as though the social account is providing you with a service.
If a social media page is done well, then people should be upset when it goes for a long time without any new updates. If people are happy when they don’t see another post from you in a while then you know you’re doing something wrong!
Why it’s Important To Be Consistent
Let’s imagine an example revolving around a life insurance company. Now if the life insurance company were to use the same marketing strategy as 99% of the other insurance companies, then it would probably just post regularly about how people need to look after their family and how they have the best rates.
That’s not great and no one is going to want to follow that!
So instead, a smart life insurance company might identify its small corner of the market. In this case, we’re going to say that it’s targeting single Mums.
Mums are generally women and seeing as Pinterest is a social media platform that appeals to women more than men, this might be a good place to focus on that wouldn’t be too crowded.
Now, instead of just trying to drown Pinterest in sales pitches, the company instead makes the decision to provide a real, useful service on that platform. It creates a blog that talks about the challenges of being a single Mum and it also uses Pinterest as a place to post images that suggest activities for small families. The photos are at once inspiring, promoting a happy-family lifestyle but at the same time, they’re helpful in that they offer useful advice.
If people see these pictures and like them, they’ll follow the account. And because the account is delivering consistent quality, they’ll stay following, share that content and look out for future posts.
And thus, when the account talks about how its followers can exclusively get 20% off their life insurance – it will get a massive response.
Do you see the difference? You have the ear of a massive audience because you’re offering something useful, inspiring and interesting that’s perfectly catered to your audience.
In order to make the sales and get the attention, you have to offer something worthwhile in return.
How to Post Regularly
And in order for this method to work, you also of course need to post regularly and consistently.
Because if you only post once every few weeks, you’ll struggle to get the momentum going. And when someone looks at your social media page, they’ll question whether you’re even still going!
At the same time, your posts need to be consistently on the same topic. If every third picture on that life insurance page was of Optimus Prime, then it would be confusing for the audience and a lot of people would leave.
So know what you do, do it well and do it consistently.
There’s just one problem though, right? You’re probably worrying at this stage about how long this is all going to take. That’s a fair point, but fortunately there are a large number of tools available that can help us to save a lot of time posting to social media and help us to ensure that we never miss a beat.
Let’s look at a few of them here:
Most social media sites have mobile apps that you can use instead and this is especially useful if you are building a personal brand. Using the camera on your phone you can simply snap pictures for Instagram, while Tweeting about your day takes all of two minutes. This helps keep your feed alive and again keeps you at the forefront of your followers’ minds.
There are a few different tools you can use in order to schedule your posts.
One example is Hootsuite (www.hootsuite.com) and another is Buffer (www.buffer.com). In some cases, such as with Facebook, the social media site itself will come with scheduling as a built-in option.
What this basically means, is that you can sit down when you have some free time one afternoon and then you can write out hundreds of posts for your page. You then enter these into the tool of your choice and it will dripfeed them out to your followers.
You can still manually publish new content if you want to as well but this way you now know for certain that you’ll never go a month without thinking of anything witty to say. Likewise, you’ll save a lot of time by writing all this fresh content in one sitting and not having to keep uploading it and starting afresh.
IFTTT (www.ifttt.com) stands for ‘If This, Then That’ and is an incredibly powerful tool. We won’t go into it in massive depth right now but suffice to say that you can link all your different social media accounts and web apps. It’s actually incredible how many interactions you can set up this way. On a very basic level for instance, you can make your Twitter posts post to Facebook as well, or you can save your Instagram pictures in Dropbox. But if you wanted to get advanced and strange, you could set up a Philips Hue lighting system and then create an interaction so that every time someone liked your page, your lighting changed color. This could be used for all kinds of fun marketing and it has a lot of practical purposes too. If you’re going to look into this, then get the mobile app too and Tasker for Android to really increase the power and the options.
While automation is handy up to a point, you still need to simply find the time to work – though thankfully there are tools out there to help with this too. For instance you can schedule yourself some time to work in Google Calendar, or why not use something tailor made for this kind of job such as coschedule (www.coschedule.com) or Asana (www.asana.com).
Statistics and Analysis
What’s most important of all is that you’re looking at the reports for all your social media efforts and that you know precisely what’s working and what isn’t. Most social media sites like Facebook have these features built in (in Facebook, go to your page and then select ‘Page Insights’ along the top). You can also use third party software for more in-depth analysis such as ‘LikeAlyzer’ (www.LikeAlyzer.com). All this will allow you to see which of your posts performs best, which of your followers are most engaged and how quickly you’re gaining new fans. At the end of the day, the objective is to do more of what’s working and less of what’s not!
It’s also worth researching general statistics to find out things like when’s the best time to post. You can find a great guide to that topic for Facebook here: https://www.quicksprout.com/2016/02/05/how-to-win-on-facebook-8lessons-learned-from-analyzing-1-billion-posts/.
Strangely, it seems the best times to post are at 9pm-11pm in the evening and there’s another nice spike between 9am-10am.
But while this kind of resource is very useful, you should also bear in mind a couple of things. First: when you post isn’t necessarily when you get seen. Second: different audiences behave differently (we touched on this earlier). Third: you need to think about time zones. That’s why using the above tools is the best way to know for certain what’s working for you and what you need to focus on.
Chapter 6: The Types of Content to Share on Social Media That Your Audience Will Thank You For
We’ve already discussed the types of posts that work really well on social media in terms of blogs that will get you clicks (just to recap: you want to write posts that are unique, different, interesting and that have an emotional reaction).
But what about the rest? Unless you are a prolific writer you’re not going to be able to create multiple new blog posts every single day and that’s going to limit the amount of exposure you get.
Posting regularly to Facebook in particular is actually very important too, seeing as only somewhere between 5-15% of your audience will see your content each time you post.
So you need to post a lot. What do you say?
Deals and Offers
While you mustn’t just promote yourself as we’ve covered at length, surveys show that audiences do respond very well to special deals and special offers. The caveat is that the offers should actually be impressive and that they should be exclusive to your audience. This way, you are rewarding them for their loyalty by offering something that no one else is getting.
This is also a great way to buy yourself some good will too – so think hard about ways that you can impress your audience with your offers. Don’t just offer money off: how about doing something different such as personalizing your product or service? Or offering some kind of limited edition product?
O2 is a phone company in the UK that partners with other businesses in order to offer its customers all kinds of special deals and offers. Better yet, it combines this with an app that has access to GPS so that a user can be walking down the street when they get offered a free chocolate from the store they’re passing, or a £1 lunch (about $2).
This kind of marketing works well because those customers now have a very real incentive to keep listening to the messages they get from that company and because they’ll feel genuinely rewarded and VIP each time they capitalize on one of those special offers or deals. It can actually make your day to be given a free rose on Valentine’s Day!
Think about how you can spoil your followers rotten!
Links to Other Posts
Running out of posts that you can upload? Then how about uploading posts from other creators? There’s nothing wrong with just sharing posts that other people have written and from other websites – it won’t gain you traffic but it will help you to continue offering that great service to your audience.
Better yet, is that there are tools out there that can help you to find the most trending topics in your niche. A good example is ‘BuzzSumo’ while you can also find trending posts on Facebook by looking at the top right of your newsfeed. As these posts are trending and have lots of shares, you know for a fact that they’re popular and you know for a fact that they thrive well on social media. That in turn means that you can now upload them and expect to get lots of Likes and Shares as well – leading to lots more exposure for your brand.
Videos and Images
Remember earlier how we said that you could use photos from your daily life in order to promote a lifestyle and to create a personal brand that would let people feel as though they know you personally?
This is a great strategy but there are other ways you can do similar things too. For example, why not use SnapChat in order to update your followers with short videos of you talking to the camera and sharing your opinion?
You can do the same thing through Vine and both types of media can easily then be posted to Facebook or Instagram.
What this does is it allows you to speak directly with your audience but it only takes you a couple of seconds to make something new!
Downloads and Freebies
Don’t just use PDFs and other giveaways as bribes! Why not give something away for real without asking anything in return? Again this builds great good will and it establishes you as a page worth watching.
You don’t only have to post about your latest new article. If you have an article that was successful a year ago then why not remind people of it by posting it again? There’s no reason it can’t have a second lease of life.
You can also update people about your lifestyle and give them a bit of an insight into who you are just by posting about your day, the challenges you’re facing or perhaps witty asides that you’ve thought of. Again, this is showing the real you and your human side and is helping people to feel as though they know you. While this all works though, make sure that you are still remaining on topic (largely) and that you’re reinforcing the lifestyle that you’re trying to promote.
In other words, if your website is all about natural living, don’t post about how you just enjoyed eating a massive McDonald’s and likewise don’t post about the latest Avenger’s movie. Stay on topic and avoid verbal diarrhoea!
Memes and Inspirational Photos
These can be built easily and they happen to share very well.
Engaging With Your Audience
Another important aspect of posting to social media is to make sure that you’re engaging with your audience and actually talking to them.
The mistake is to think of social media as a podium for you to shout from. This isn’t something you should be using for one-way communication but rather should be thought of as a tool for facilitating conversation. After all, social media is a communication tool first and foremost and should be used as such.
So there’s nothing wrong with asking your audience what they think about a topic. Post an interesting article and then ask for feedback. Or poll your audience on a controversial or divisive question.
You can also use social media in order to run contests and promotions. For instance, create a contest where you award a big discount to one of your followers once you reach ‘1,000 likes’. This can be a great way to get more attention and buzz surrounding your brand and also to get people to do some free promotion for you!
Instagram is a particularly great place for running promotions. For example, you can invite your followers to upload pictures of themselves using your brand or living the lifestyle you promote and then award one of them with a price and some free exposure. In doing this, you will once again expose all of the followers of all of the participants to what you’re all about – while the followers themselves will feel more involved and more excited for your brand than ever before!
You can even use your social media page in order to do market research and to get advice that you’ll use to help steer the direction of your business. Not sure what your next product should be? Then just ask your audience what they want to see! If you create a product that your audience has literally asked you to make, then there’s very little chance of it not selling!
This is called ‘crowdsourcing’ and it’s one of the ‘big ideas’ that businesses are getting excited about right now.
Chapter 7: How to Create Content That Gets Shares
Wait a second, didn’t we also talk about this?
No: we talked about how to create content that gets clicked. And content that gets clicked works differently from content that gets shared.
But having your content shared should be one of the ultimate aims for your brand online. The reason for this is that getting shared can lead to exponential growth in your user-base and potentially even help something you create to ‘go viral’. (Going viral is defined as being shared a million times, which of course is rather beneficial for any business!)
This is taking full advantage of the very nature of social media. The great thing about social media is that it mimics real life social networks and the way that memes and ideas spread through them. If you create a post and upload it to Facebook, the hope is that 10 of your followers might Like it, share it or comment on it.
When this happens, that post then becomes visible to all the people that are connected to those users. So now your exposure has just grown by 1,000%! And if 10 of the friends of each of those ten people shares your content, then you’ll be seen by 10,000% more… and it keeps growing!
So how do you go about creating content that will go viral and get shared that much? Or how do you at least make something that will get shared a little bit…
The Psychology of Sharing
It all comes down to psychology and to understanding why people share in the first place.
And to understand this, we need to revisit a concept from right at the start of this book: the persona.
As you’ll hopefully recall, a persona is a fictional biography that describes the individual that your post, your product or your service is for.
When you’re creating content that you want to share well on social media, you need to keep this persona in mind at all times. It can help to imagine someone you know in the real world who is just like that person. Keep them in your mind as you write and imagine that you are sat opposite them and explaining the subject directly to them.
This will lead to a more engaging post and it will lead to something that is highly targeted at your specific end user.
But that’s not where the magic lies.
The magic lies in what happens when you share this content and someone reads it.
And again we need to go back to something we said earlier:
Social media is primarily a tool for communication.
The reason this is relevant is simple: people share because they’re communicating. When someone shares your post, they are doing it as a form of communication.
This means that they either share the content with their audience, or a specific friend because they think they’re going to enjoy it; OR they share it on their own wall as a form of self-expression. In both scenarios, other people and communication are at the heart of their motivation.
And this is why having a previse persona in mind is so useful and important.
Let’s imagine your persona is ‘anyone who works from home’. So you’ve written a blog post that is perfectly targeted at people who work from home and that addresses things they might go through. Let’s say you’ve called it:
‘This is Why Your Friends Struggle to Work From Home’
‘Five Life-Changing Tips for People Who Work From Home’
Now you’ve created that title, it’s perfectly clear who that post is aimed at. Now, when you share it to your followers, some of those people reading are going to identify strongly with the title. They identify as someone who works from home and they probably enjoy that fact about themselves. Thus, by sharing that content with their friends, they are communicating that they relate to your post and telling their audience something about them.
But there’s another kind of person who will share this content too: the kind of person who knows someone who works from home. Because the article is so clearly targeted at a particular persona and because the second one offers to provide value, you might think: ‘this will be useful for Jeff’. Thus, you share it to Jeff’s wall and you thereby help out Jeff and show you’re thinking of him – making your friendship stronger.
Either way, your post has facilitated that.
Personas, Titles and Routes to Market
Notice how we’re bringing this all together nicely here? It really is simple once you land on that formula and it helps in a ton of ways.
Because when you’re writing for a persona, you’ll also be creating more routes to market for your posts. One great example? Social communities.
For example, if you write an article called ‘What Writers Can Learn From Bruce Lee’, then you’ve created something with two very interesting personas: writers and martial artists.
This then means that you can share your post in a number of interesting places in order to reach a huge audience that will be perfectly targeted for that post. Join a Google+ community or a Facebook Page that’s all about Bruce Lee for instance and post there and you’ll probably get a hundred Likes or more.
Another great option is Reddit which is all about finding specific audiences with particular interests.
This is a great way to find smaller sections of your audience and to hone in on them too. Maybe you did pick a large niche for your blog like ‘Making Money Online’ – but that doesn’t mean that you can’t target your articles at smaller sections of your market like work-from-home Mums or students who want to start online businesses. Write articles specifically for them and share them to these online communities that will provide your routes to market.
More Ways to Get Likes and Shares
Of course that’s not all there is to getting likes and shares – there are a number of other hints and tricks too.
For example, remember how we said you could use BuzzSumo in order to share other people’s content? Well how about using that same tool as a way to come up with ideas for your own content? Don’t copy anything you see is doing well here but rather look at it and see which niches and which titles are doing particularly well. Now you can write something in a similar tone or on a similar concept and hopefully enjoy the same success.
Looking at what’s trending is also a very good idea and especially on
Twitter and Instagram where a topical hashtag can make all the difference.
You can also empower others to share your content. For instance, try using the plugin in Shareaholic (www.shareaholic.com). This will add social sharing buttons to your blog posts on WordPress, meaning that people who enjoy your content can share it quickly with others on Facebook or on Twitter.
And don’t forget to simply ask people to share your content too! This is something that people do an awful lot on YouTube and it can work well on your blog too. Write the best blog post you can possibly write and then at the end just say:
“If you loved this blog post then please consider Liking it on Facebook. It helps me a great deal and that way, I’ll be able to keep updating you with more awesome posts!”
Sometimes you just gotta’ ask!
Chapter 8. 10 Tactics for Getting More Followers
This is a great set of steps that you can rinse and repeat over and over to keep getting more followers. Write new posts with a persona in mind, share them on social media, promote them in relevant groups – ask for help!
That will help you to keep gathering momentum and building a bigger and bigger audience – but sometimes you’ll also want a ‘shot in the arm’ to help you along your way. Here are ten tactics to help you build even more followers:
1. Influencer Marketing
Influencer marketing is massive right now in the world of internet marketing and that’s for one very good reason: it works!
Influencer marketing simply means that you are going to find someone who is already very big and very influential in your niche and then you’re going to get them to give you a shout-out. This then means you gain immediate exposure to their entire audience, rather than having to spend all that time building up to it.
The only problem? Getting an influencer to respond to you can be tricky. Don’t go straight for the top dog then but rather build yourself up gradually by going from one tier to the next!
2. Become Active on a Forum
If you can become very active and well-respected on a forum, then you’ll be able to give yourself a huge head start when you launch your blog and/or business. This is because you’ll have people who consider you almost a friend and they’ll not only want to read what you put out but may also help you to promote your work! Read ‘1,000 True Fans’ and you’ll see how life changing this can be for a small business.
3. Find an Angle, Write Press Releases
Another trick is to come up with an interesting story or feature about your blog. Maybe it’s the story of how you got started or maybe you’re going to blog about something that’s really unique. If it’s interesting enough, then it might be worth writing some press releases and sending them to big websites and magazines in your niche.
4. Guest Post
A guest post is a post that you write on another blog in exchange for a link back. It’s sort of an example of influencer marketing but it’s a lot easier to find people who will play ball!
5. Pay for Advertising
If you have the budget, then paying for advertising is of course a viable option. This is especially true if you pay for Facebook ads which utilize all the benefits we’ve already learned about Facebook. Not only can your ads potentially spread virally but they can be perfectly targeted toward a specific audience based on age, sex, location and other demographics!
6. Create Quizzes
One type of content that does very well on social media is the quiz. Remember: people love expressing themselves and talking about who they are and a quiz lets them do that perfectly – especially if they can share the answers.
7. Add Your Feeds to Your Blog
You can use plugins and widgets for WordPress in order to have not only your social media links on your blog but also feeds from those profiles. For instance, you can show off your most recent Instagram pictures in the sidebar or have all your Twitter posts appear there! Not only does this show your viewers your social media channels and entice them to follow you but it also ensures that your WordPress site stays looking active and interesting.
8. Use Linkbait
You know what clickbait is, now can you guess what linkbait is? This is anything that entices other blogs and forum members to link to your site.
What kind of content works as linkbait? One good example is anything controversial – which is often useful for sparking debates. Another good option is something that provides a definite guide with lots of resources. This way, if someone wants to learn something, forum members can simply point them to the resource you’ve created. Note that the ideal length for a blog post in the eyes of Google is 1,800 words – that’s pretty in-depth!
9. Choose Your Images Wisely
Something that may surprise you is that a lot of people share content on social media before they’ve even read it! And the same goes for hitting that Like button. People assume it’s going to say X and they share on that basis.
This means that first impressions are everything for your post. One way to use this to your advantage is to use a great image. Ideally you want an image so good that people will Like the image alone, regardless of the content!
10. Use Facebook Comments
Another very cool plugin you can use is Facebook Comments. This adds a comments section to your blog posts which lets people discuss what you’ve written right there on the page. This is a great way to build an active community on your page and to keep people coming back.
What’s even better though, is that this is Facebook comments. That means that people can login using their Facebook details and don’t have to sign up. And it also means that people can choose to share the comments they post to their Facebook page for their friends etc. to see.
Note of course that it’s also very useful to learn other forms of marketing.
And particularly useful in this regard are things like SEO – Search Engine Optimization – which will help you to get more visitors from Google. This is a whole book in itself but suffice to say that adding lots of great content is a very good start!
Conclusion and Summary
And there you have it, the ultimate guide to being heard. If you’ve felt that using the web is a little like speaking to a brick wall, then this will help you to start getting noticed and actually getting some pay off for all your hard work.
Here’s a short recap of what we looked at:
• Finding your audience and choosing a demographic that you can market to
• Looking for routes to market and using your existing contacts
• Identifying a persona
• Thinking about the competition
• Creating a blog
• Building a brand
• Designing your blog to reflect that brand
• Finding the right social media outlet for you
• Delivering a ‘service’ through your social media
• Being consistent
• Using tools and plugins to help you be consistent
• Growing your channel
Now if you want to start putting that advice into practice, here are some steps to get you started:
1. Choose your niche, your brand, your mission statement and your audience. Think about a smaller amount of competition but also about what makes you unique and what you’re interested in.
2. Get a domain and hosting and build a WordPress site.
3. Design that site and add a mailing list.
4. Set up social media profiles and choose a few to focus on based on your target demographic.
5. Consider how you’re going to offer value to that audience.
6. Post regularly and consistently while providing value.
7. Think about targeting specific users with specific posts.
8. Look for online communities and places to share your content.
9. Add social sharing tools to your site.
10. Consider using advanced growth strategies like influencer marketing.
Do all that and your site will have the very best shot of growing and helping you to be heard. Of course global stardom doesn’t come overnight though, so keep at it and stay vigilant.
If you love what you do and if you’re truly passionate about your topic, then you’ll eventually be successful!
You have your megahorn – now you just need to decide what you want to say!
Some marketing ideals for medical entrepreneurs
Start Health Related Program on Television
If you are a doctor, a pharmacist, a wellness coach or a medical spa owner, really any professional in the medical field, who is looking to start living their entrepreneurial dreams by using their expertise in the healthcare industry, one of your options can be to start a health related program on television. Health related content is one of the most digested content by the American public, I bet you that there are loads of people out there who would always tune in the watch your health related programs on TV. The truth is that if the program is well structured, you wouldn’t find it difficult to secure a few lucrative sponsorship deals from corporate organizations and stakeholders in the healthcare industry.
Start Health Talk Show on Internet Radio
Another avenue in the healthcare sector that can be as lucrative as starting a health related program on television is to start a health related talk show on internet radio. It is a fact that internet radio enjoys more patronages than television these days and also can be cheaper to air a program on internet radio versus television. So, if you are considering where to use your expertise in the healthcare industry, then one of your options is to start an health talk show on internet radio. Again, if the program is well put together, you wouldn’t find it difficult to secure lucrative sponsorship deals from corporate organizations and stakeholders in the healthcare industry.
Start Retailing Medical Books
If you have family members and friends who are in medical schools or who are now doctors, there is a huge opportunity to set in and provide a solution for the high cost of medical books. medical books. They must purchase these required medical books, if they intend graduating from medical schools. That means for the medical entrepreneur there is a huge market for medical books.
There are so many options of making money from the healthcare industry retailing of medical books. You could always rewrite, or hire someone to rewrite a popular medical book and sell it as any alternative, or sell new and used books. This is important because those who can’t afford new medical books will have the option of buying used ones.
Develop and Sell Medical Related Software Applications
Developing and selling of medical related software applications is yet another trendy and profitable business that a medical entrepreneur who is also proficient at software programmer can successfully start. Keep in mind, once again, if you have a great ideal for a medical related software app but don’t have the expertise, there is a wide open freelance market where you can hire a developer to create your app then use your authority in the marketplace to sell it. There are several software applications that you can develop for hospitals. As a matter of fact, it is common these days to find tailored software applications in hospitals, eye clinics, dentist clinic and medical laboratories around you. Seize the opportunity.
Become a Wellness Coach
Another thriving and profitable way a medical entrepreneur can diversify the income revenue coming into their practice is by offering their clients/patients health and wellness coaching. Medical entrepreneur who is interested in making money in the healthcare industry should consider starting is to become a wellness coach. If you are a qualified wellness coach, there are loads of people out there who will be more than willing to pay for your services as a wellness coach.
Just be sure to explore all the means available to you to market your business and you will sure attract clients. Some of the strategies that you should employ to gain your own fair share of the existing market if to open your own official website leverage on social media, blogs and if you can afford it, it will pay you to go on television and radio. The bottom line is to do all you can to promote your business.
Start Organizing Health and Medical Fairs
There are tons of medical entrepreneurs in the healthcare industry value chain who are looking for platforms to showcase and market their services to their target market. You can be the one to provide such platforms is the health and medical fairs; a place where medical entrepreneurs and organizations in the healthcare industry can demonstrate their authority in the field and promote and market their goods and services.
So, if you build your authority up and are good at organizing events, then one of your options is to start organizing health and medical fairs. You can organize this event at a city level, state level, national level and international level. The truth is that, if the medical fair is well organized, you will sure attract not just startups in the healthcare industry, but also major players in the healthcare industry.
Become a medical spa owner, also known as a “med spa,” is a facility that focuses on beautifying treatments such as chemical peels, laser treatments, microdermabrasion and popular injectables like Botox and Restylane. A med spa is part day spa, part medical facility. Depending on the types of services provided, most medical spas require supervision of a licensed medical doctor. A med spa is a good choice for a doctor looking for a business opportunity that doesn’t require his physical presence at all times. Be sure to check with your state to understand medical spa licensure requirements.
My Final Thoughts:
Beyond your private practices, medical, healthcare and fitness professionals can successfully launch other business ideas that are closely related to the medical field. Ideas can involve businesses that provide passive income or those that require active management, depending on your preference and time constraints.
My goal here is to help get your entrepreneurial juices flowing and that you will sit down and create a list of business ideas that you would find success in and be happy with. As a physician, chiropractor, dermologist, physical therapist, dentist, plastic surgeon or other healthcare professional you have a distinct advantage if your business plan involves the medical field.
One of the most consumed content in America culture is medical related information. By becoming a thought-leader, building up your authority, producing content and commentary that people can like and share, you can open up your practice and diversify your income.
Coaching and consulting, book writing, seminars, sponsoring other health related products and services, publishing your own journals, online magazine, even podcast, are just the tip of the iceburg on lucrative ways you can add an extra five figures to your overall income. In some lucky cases, will actually make the medical entrepreneur into a multi-millionaire.
The key for any medical entrepreneur is the same for any other entrepreneur or startup, improve your content, expand your audience, convert strangers into warm markets. Warm markets are the people who follow your blog post, comment and review your Facebook Business page, subscribe to your newsletter or listen to your podcast. With great patient services and some innovation and proper medical marketing, you can create a strong warm market to sell all your products and services too without worrying how and where you will be able to.
List building and email marketing has always been a great way of building warm markets. Along with going to industry conferences and attending networking events. It is important that the medical/ healthcare entrepreneur learns to build up both his/her offline and online presence if they are truly serious about making additional income.
As a digital marketing strategist whom is building his agency on working with medical entrepreneurs both young and seasoned, I can tell you that it is never too early or never too late to truly market yourself over the rest. It is important for a medical entrepreneur to realize that while being on the top position on Google is nice, that won’t neccassarily mean that people will flock to buy your book or attend your health seminar. You have to think three steps ahead of the rest of the pack and begin to market yourself more than the neighborhood physician or medical professional but as the go-to medical professional in your immediate field.
Branding does work for physicians. It’s just a piece of a very strategic puzzle that includes content marketing and distribution, social media marketing and advertising, list building and email marketing, and developing sales funnels.
No worries. You don’t have to figure it out alone. I’m Daniel D Daily. Digital Marketing Strategist for Medical Entrepreneurs and Healthcare Entrepreneurs. Feel free to visit my website at www.medicalmarketing.ucraft.com or visit my LinkedIn page at www.linkedin.com/in/dailygrindmarketing as well as my facebook page www.facebook.com/dailygrindmarketing