Formula Femme Sponsorship 2016

Formula Femme is a New York-based amateur track team focused on strengthening the women's field at our local velodrome and inspiring more women to try racing.

Born out of FWOD Brooklyn, a weekly women’s-only social bike ride, we started Formula Femme in 2015 to shake up the world of track racing in NYC.

We’re a tight-knit group with diverse backgrounds, from full-time couriers to daily commuters. We’re active throughout the cycling community: you can find us riding in alleycat street races, organizing bike camping trips and long rides upstate, touring across the country - or just across town for ice cream.

ABOUT

Formula Femme started after a simple conversation at one of our weekly FWOD rides. One woman expressed an interest in trying track racing, and before we knew it, we had ten women who wanted to start a team.

We had no idea where to begin - most of us had never even competed in a sanctioned race before. At the time, only three of us had track-legal bikes. We may have been overly optimistic at first considering we we starting from the ground up, but with hard work, the help of our amazing local community, and women's cycling supporters across the country, we scraped together a team.

Our work on and off the track has inspired other teams to take a renewed interest in women's track racing and given junior women racers a future field to look forward to.

mISSION

  • Grow women’s track racing in NYC by ensuring there’s a full field in each race and strong competition at all levels;
  • Help our local cycling community through clinics, volunteering, and fundraising to make racing and cycling more accessible, especially to women;
  • Open up new doors to women in cycling, whether that’s a first race, first bike tour, or first century ride.

accomplishments in 2016

From April to August, we competed in over 30 days of sanctioned racing in 2016 at Kissena, our local velodrome in Queens, and at The Velodrome in Trexlertown, which draws the best riders from the area.

  • New York State Track Championships, Silver Medal
  • New York State Track Champions in Team Sprints
  • Omnium win and places at The Velodrome in Trexlertown
  • Assistant coached of Star Track, a youth-oriented racing program
  • Helped causes we're passionate about, including a women's health supply drive and fundraiser ride for the ASPCA
Women's mechanic workshop with Recycle-A-Bicycle / Volunteering at the Bike Bonanza

GOALS FOR 2017

We've got big plans for this year: organizing skills-based clinics with top riders at Kissena, sponsoring a race day dedicated to all levels of women's racing, assisting first-time racers, helping causes important to us, and traveling to race at other velodromes around the U.S. Your support can help as achieve them!

wHAT WE'RE OFFERING

Visibility & exposure: We have followers all over the world across our social channels. We have tremendous reach among women who ride, a market that's rapidly growing. We're out at the track every week and weekend from March through August racing and practicing. We're captured in professional and candid photos both on- and off-track, and we travel extensively on bike tours across the U.S. You'll be seen everywhere we go!

Custom content: We'll create exciting custom content to share on our channels and yours, ranging from rad photoshoots, videos, rides to your business, samples at our clinics or race days - and more! Reach out and we'll come up with ideas just for you. Our team captain has over four years of experience creating content and managing social media channels for one of the largest non-profits in the U.S.

support us!

Startup costs for a new racer - from bike parts to licensing fees - are around $1,700. Race fees and transportation cost $20-40 each race day per rider. We depend on sponsors to help make competitive cycling more accessible for women. Interested in being part of our growth? Here's a guide to different suggested sponsorship levels. We're always open to new suggestions and partnerships - let us know your ideas!

aNY QUESTIONS?

Reach out to us at formulafemmenyc@gmail.com!

INSTAGRAM: @formulafemme

FACEBOOK: Formula Femme

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