What's New in Golf? The Latest and Greatest of 2017
An overview of the newest clubs you need to try this season written by golf enthusiast, Griffin Smith
The technology of golf is ever changing. Each company is always striving to design the latest and greatest product to change the way the game is played. Whether it's the amateur Sunday golfer attempting to break his personal record and brag to his buddies, or the PGA tour pro on the verge of breaking into the winners circle, the innovation in the game today can help anyone (no matter the level) reach the next step. While its common knowledge that it isn't the equipment that makes the player, the technologies in material, weighting and adjustability can help anyone make great improvements to their golf game. While the performance of the product is important, the innovations in style and design is what sells these products.
Let's take a look at some new, innovative products of 2017 and who's using them!
The Taylormade M2 Driver
Taylormade's newest series of product is the M2 family. The M2 driver combines the newest technology for incredible performance with the classic Taylormade style and design. With its new Geocoustic technology, the M2 provides any player with ultimate forgiveness and distance.
In today's world of seemingly unlimited technology, the average golfer can become easily overwhelmed. Taylormade has designed their clubs to have user friendly adjustments so that anyone can feel like a pro, no matter your level of play. The M2 incorporates adjustable lofts and face angles as well as the option to adjust the weight in the head of the club. These adjustments give the player the ability to change their equipment to fit their own style and personal swing.
"Huge improvement in feel, not composite-y. Feel the ball jumping off the face and more forgiving than M1, but still getting high balls speeds. Frames the ball very well. I think its a big improvement from all white." -Mid- Handicapper (Golf Digest)
With the use of social media like Instagram and Twitter, the average player can connect with the pros. It gives the world an inside look at life on the tour. By giving us access to the pros through social media we are able to see what equipment they're using and what styles they're hot on.
PGA tour pro Justin Rose shows off his new M2 Driver in the Bahamas (Below).
Srixon Z 765 Irons
While Taylormade has always been a major company on tour providing equipment for all aspects of the game, Srixon is a rather new company on the scene. Srixon golf is a Japanese based company, originally jumping into the game as a provider of golf balls but in recent years they have expanded into clubs.
About the Author
Griffin Smith is an avid golfer, coach and student. As a high school athlete, playing for Cranbrook Kingswood, Griffin won an individual state title in 2011 and helped his team to a championship in 2012. He is currently finishing his degree at Oakland University while receiving his PGA certification as an apprentice at Stonycroft Hills in Bloomfield Hills. Griffin is also the head boys varsity golf coach at Cranbrook Schools. Looking forward, he hopes for a long, successful career in the golf industry.